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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

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All Episodes

00:44:50

Is employer branding too slow for today? With Angela...

Employer Content Marketing ·

2020/10/28

In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™. So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding. Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today? Given the

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00:45:43

Employer Branding in Australia and learning from the...

Employer Content Marketing ·

2020/10/19

In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia. I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing. It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent

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00:25:10

Gen Z Insights: TikTok, Trump, Triller & Instagram...

Employer Content Marketing ·

2020/09/17

What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020? This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes. Links discussed in the episode: Vestiare Collective Case Study:

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00:47:43

What will best in class recruitment comms look like...

Employer Content Marketing ·

2020/09/10

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot. It was great to take some time out with Mark. Here's

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00:51:51

How employers can adapt & succeed in a decade kick...

Employer Content Marketing ·

2020/09/02

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis. We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated. How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed? Big questions. That’s why I’m super

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00:46:14

Talking LinkedIn: An inside view of the biggest...

Employer Content Marketing ·

2020/08/17

In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet. So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's

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00:55:44

Milkround 2020 and The Jack Whitehall Test.

Employer Content Marketing ·

2020/07/22

What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing? In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers. So, what Rob has to say about the student and early careers market is certainly worth listening to. We chat about how students

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00:43:03

Truth & Transparency in employer branding chat with...

Employer Content Marketing ·

2020/07/11

In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees. In March, Edelman's Trust Barometer ran a special report in response to the Coronavirus pandemic. This 10-country study found “my employer” was the most trusted institution. This was ahead of NGOs, government, and the media. That's a big responsibility bestowed on employers, so it's particularly important to know how to get this right in

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00:36:34

How to help your employees tell their story

Employer Content Marketing ·

2020/07/07

In this episode I chat employee stories with Andrew Sewell. Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your employees tell their story. Andy and I come up with some tips on how to do this. Get employees to look at their life as chapters and themes in a book. You'll then have a collection of employee stories that are the collective power behind your employer brand. We also talk about

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00:32:29

"It is more important to click with people than to...

Employer Content Marketing ·

2020/07/01

Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan James. He talks about his photography side hustle that started with an impromptu photo of some Mods outside a Greggs in Baker Street, Enfield. Duncs is an Art Director at Havas People and I've worked with him for a lot of my career. As well as being an amazing creative he has a

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00:46:11

What do students want from early careers recruiters?

Employer Content Marketing ·

2020/06/24

In this episode of the Employer Content Marketing Pod I chat early careers marketing. What do students and graduates want from early careers recruiters? Early careers recruitment sees organisations vying for the attention [and applications] of thousands of students and graduates every year. What stands you out from the crowd and how can you react to the impacts of Coronavirus? Conor Cotton joins me to discuss this. Conor is the Head Of Employer Strategy at Springpod so he's all about helping

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00:34:47

Early careers content marketing in action with...

Employer Content Marketing ·

2020/06/17

In this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod. Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the Springpod mission of helping school leavers, students and graduates enter the world of work prepared and inspired. Ollie and the team are a great bunch and I always enjoy our chats. This one finds us talking about what content employers need to create to cut through the

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00:33:46

Coming out of COVID: A framework to help you reset...

Employer Content Marketing ·

2020/06/02

What content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films. As the world comes out of lockdown we've joined forces to come up with a framework to help you reset your approach to creating content that engages people in a post-COVID world. Nick kindly invited me onto his Better Video Podcast last month to talk about the framework to help you change up your content. Thanks for listening and please

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00:16:52

The role of content marketing and onboarding with...

Employer Content Marketing ·

2020/05/22

In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for onboarding. Enjoy the chat and don't forget to subscribe or follow to both podcasts. Links that we

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00:38:45

Harry Hugo and the Daily Goat vlog [and how it’s...

Employer Content Marketing ·

2020/05/12

How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched by thousands of people on LinkedIn every week. I chat with Harry Hugo. He's the Co-Founder of The Goat Agency, a global influencer marketing agency. We talk about how vlogging has played an important role in their recruitment. It's also become really influential for employee engagement and

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00:46:13

Gen Z , TikTok & Early Careers Marketing with Shelly...

Employer Content Marketing ·

2020/05/02

Look out, Gen Z and TikTok are well and truly here! Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce. TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019]. So it's important to talk about both for early career marketing. I chat with

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00:06:33

The Weeknd's Blinding Lights tops the music charts...

Employer Content Marketing ·

2020/04/24

This is a super short episode about TikTok. I'm dropping a longer episode with a guest soon but I wanted to share a little something with you. TikTok has taken the world by storm in the past 12 months. It was the world’s second most downloaded app in 2019 (behind WhatsApp) and regularly topped the app download charts. It's extremely popular with 16-24 year olds and it's becoming a major deal for music artists. One particular song, The Weeknd's '80s inspired Blinding Lights, was released in

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00:50:00

(Employer) Brands as broadcasters with Nick Francis,...

Employer Content Marketing ·

2020/04/16

Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute). That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business. He

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00:40:04

Employee Generated Video: Chat with Priya Shah,...

Employer Content Marketing ·

2020/03/24

Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values. But how do you get employees involved in video? Technology has a role to play, and make your life easier. In this episode I chat with Priya Shah, Co-Founder of

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00:10:55

Engaging Gen Z with content marketing [what employers...

Employer Content Marketing ·

2020/03/19

In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this. Universities recruiting students is big business: Big-ticket products (annual cost of student life starts at around £9,000) are marketing in an ultra-competitive national and international

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