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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:37:06

Breaking down stereotypes with Jason Foo, Founder and...

The Places We"ll Go Marketing Show ·

2022/11/25

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men. Topics: A brand's responsibility to break down

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00:49:48

Becoming front of mind with Sophia Angelis, SVP...

The Places We"ll Go Marketing Show ·

2022/11/18

The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning

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00:48:32

Distinctive brand assets with Matt Bushby, the Chief...

The Places We"ll Go Marketing Show ·

2022/11/11

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own. Topics Intuitive

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00:44:39

Becoming a finalist on BBC's The Apprentice 2019 with...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a

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00:44:28

The journey to becoming CMDO of L'Oréal UK with Lex...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position. Who is Lex Bradshaw-Zanger? Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East. He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe. Before joining

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00:45:51

Becoming Managing Director of Iceland Foods with...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode, Richard talks about his hopes for the future of Iceland Foods, the importance of sustainability and how his career journey led him to become Managing Director of Iceland Foods. Who is Richard Walker? Richard is Managing Director at Iceland Foods, the company established by his mother and father in 1970. Iceland Foods has mostly recently become known for driving forward the sustainability agenda for UK and global retailers – successfully removing palm oil from all our food and

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00:42:51

Becoming Asda's Chief Customer Officer with Meghan...

The Places We"ll Go Marketing Show ·

2022/11/09

In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop. Who is Meghan Farren? While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK

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00:45:11

A side hustle to transforming the world of work with...

The Places We"ll Go Marketing Show ·

2022/11/09

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how

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00:47:33

Life after being CEO at AMV with Dame Cilla Snowball

The Places We"ll Go Marketing Show ·

2022/11/09

After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her incredible career journey and shares how she became so successful. Cilla continuously gives credit to the opportunities that her peers gave her, despite her incredible talent and passion for the

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00:46:57

Becoming CEO of WPP with Mark Read

The Places We"ll Go Marketing Show ·

2022/11/07

In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Markwas appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership

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00:48:57

The power of trust with Dan Sherwood, Marketing...

The Places We"ll Go Marketing Show ·

2022/11/04

The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this has been proven through Dan's journey. Dan shared his journey of recognising that he is enough and

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00:49:57

Perfection with Sophie Neary, Group Director at Meta

The Places We"ll Go Marketing Show ·

2022/10/27

Sophie Neary, the Group Director at Meta, joined us for an incredibly inspiring episode in which her "sunniness", energy and excitement for life was clear. She has been on a journey of accepting that you can't always be perfect but you can always find the beauty in where you are in the moment, without worrying about the future. She is a true activist that encourages others to find the bravery inside of them to also fight for what they believe in. Sophie powerfully ended this episode on the note of

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00:45:27

Understanding what makes people tick with Gary Booker

The Places We"ll Go Marketing Show ·

2022/10/14

In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his

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00:39:59

The harsh reality of losing a loved one with Annabel...

The Places We"ll Go Marketing Show ·

2022/10/07

This was an incredibly inspirational episode with Annabel Venner, Chair of The Marketing Society Fellows, who has had a whirlwind of a career with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and ecommerce sectors, and an outstanding record of driving business growth and profitability. In this episode we get to see Annabel's fierce, strong and spirited character that has got her through some incredibly heart-breaking times, and is part of what makes her an

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00:47:29

The joy of discovery with Byron Sharp

The Places We"ll Go Marketing Show ·

2022/09/30

In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader he is today and the power of having an open mind. Sponsored by School of Marketing. Delivering digital

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00:39:58

Becoming relevant with Paul Coxhill, CEO at WARC

The Places We"ll Go Marketing Show ·

2022/09/23

In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the

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00:45:22

Typist to CEO of Publicis Groupe, Annette King

The Places We"ll Go Marketing Show ·

2022/09/15

This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply explains how she has built such a successful career for herself. Whether you are already a business

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00:44:49

The power of a community with Ash Schofield

The Places We"ll Go Marketing Show ·

2022/09/15

In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is. Who is Ashley Schofield? Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 before leading the entire marketing team at Tesco Mobile. Six years later, Ash joined giffgaff as Chief Experience

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00:53:22

The importance of leadership with Rob Bloom, CMO of...

The Places We"ll Go Marketing Show ·

2022/09/09

In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and

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00:46:05

Life, building the Sidemen brand with Jordan...

The Places We"ll Go Marketing Show ·

2022/09/02

In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and

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223 results

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