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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

arts design

All Episodes

25:15

8 Habits to Implement This Year

The Vine Podcast ·

2022/02/08

The start of a new year often brings lots of ideas of ways that you want this year to be different than the last. By this point in the year though, resolutions may have faded, or old habits may have resurfaced. Today, I want to talk about eight habits you might want to consider implementing this year to make small improvements to your business and to your personal life. In this episode, I'll cover: Set Work Hours Set Daily and Weekly Priorities Get Ahead on Creating Content Outsource Read More

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17:11

103: How to Know if It’s Time to Rebrand

The Vine Podcast ·

2022/02/01

Have you ever wondered if it’s the right time to rebrand? If your logo has felt stale or it’s been a while since you’ve worked with a designer to create your branding, it may be time to consider a rebrand! I’ll share some of the reasons our clients reach out to us to rebrand and redesign their branding for their food blog. If some of these resonate with you, it may be time to consider a rebrand of your logo! In this episode, I'll cover: If your logo feels stale or outdated If you've never gone

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13:18

102: Time Management: Setting Daily Priorities

The Vine Podcast ·

2022/01/18

If it ever seems like there is always too much on your to do list, this episode is going to help you start to set priorities every day so you can achieve the most important things in your business. Setting daily priorities will help you to stay on track to achieve the weekly or monthly goals you’ve set and it will also help you be realistic about what can be achieved in a day. In this episode, I'll cover: Why you should set daily priorities How to set daily priorities How to follow through on

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32:48

101: The Standards and Systems Your Food Blog Needs...

The Vine Podcast ·

2022/01/11

As your food blog grows and you begin to scale, it is so important to set aside time to document your systems and processes. Whether you have never spent a lot of time thinking about systems or you aren’t sure what an SOP even stands for, you’re in the right place. I’m joined by my Online Business Manager who is going to break this all down for us and help you make a plan for the standards and systems your food blog needs. In this episode, I'll cover: What are SOPs and why are they important

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17:25

100: The Reader Journey Through Your Food Blog

The Vine Podcast ·

2022/01/04

As a web designer, I spend a lot of time imagining and studying how users behave on websites. User experience and how a user moves through a website is so important to understand as a food blogger. So in today’s 100th episode, we are going to talk about your reader’s journey through your food blog. In this episode, I'll cover: Understand how people get to your site Understand what people do next What is happening as people move deeper into your website Instagram | Website | Show Notes Web

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37:58

099: Building Your Website Team with Andrew Wilder

The Vine Podcast ·

2021/12/21

Today we chat about building your website team and what you need to know when you are building that team to manage your website. We talk about building a team for your website and thinking like a CEO. Join us for this fun and casual conversation! In this episode, I'll cover: The biggest struggles with managing a website The ideal website team for food bloggers Things to look for when hiring someone Connect with Madison Instagram | Website | Show Notes Web Design for Food Bloggers Connect with

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17:51

098: The Key Ingredient to Your Brand Strategy

The Vine Podcast ·

2021/12/14

Have you ever wondered which part of your brand strategy is the most important? Is it the main font in your logo? Or your color palette? Is it your website design? Today I’m sharing the key ingredient to your brand strategy! In this episode, I'll cover: The key ingredient is your audience Discovering your audience Connecting with your audience Instagram | Website | Show Notes Web Design for Food Bloggers Resources: How to Connect More with Your Audience Three Days to Discover Who Your

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18:45

097: Time Management: Setting Weekly Goals

The Vine Podcast ·

2021/12/07

Do you ever get to the end of the week and wonder what you even accomplished? In today’s time management episode we’re going to chat about why setting weekly goals is so important and how you can get started setting weekly goals and managing your time, so that you can be more productive and reach those bigger goals you have in mind for your food blog. In this episode, I'll cover: Why you should set weekly goals How to set weekly goals Break the goal down into smaller pieces Instagram |

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51:08

096: Lessons from Managing a Team and Two Food Blogs...

The Vine Podcast ·

2021/11/30

If you have ever wondered how some food bloggers manage to run not one but two food blogs at once, and what all this requires behind the scenes, you are not going to want to miss today’s episode. I sat down with Christine Pittman, of Cook the Story and The Cookful, to discuss lessons learned from running two blogs, the team behind this, and her journey on this incredible feat. Plus, Christine tells us about her experience working with us on website design for her two very unique blogs. In this

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16:54

095: Why Does Strategy Matter for Branding?

The Vine Podcast ·

2021/11/23

Around here we talk a LOT about how much strategy impacts your branding. But have you ever wondered why it matters? In this episode I’m digging into why strategy is an essential part of our branding process! In this episode, I'll cover: Strategy creates direction for your brand Strategy helps your audience connect Strategy creates timeless design Instagram | Website | Show Notes Web Design for Food Bloggers

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18:44

What is the ROI of a New Website?

The Vine Podcast ·

2021/11/09

When you are considering a big investment in your business, like redesigning your website, you might ask yourself what you’re going to get out of this experience. For some investments, there is a financial ROI that you will see directly as a result of something you do in your business. For others, the results may be more intangible. Let’s talk about what to expect in terms of ROI with a new website. In this episode, I'll cover: Every website is different Finite vs. intangible results What are

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18:11

093: How to Decide On Big Investments for Your Blog

The Vine Podcast ·

2021/11/02

It is super easy to get shiny object syndrome when it comes to investing in your blog. At the stage you are at in your business, it’s not surprising that you have probably made big investments before in your business over the years. When one comes up, it’s helpful to have a system around how you can decide if it is the right choice to make right now. In this episode, I'll cover: Analyze your business Where do you want to go next? Do you have the capacity for it right now? Can you afford the

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19:11

092: Time Management: Creating Your Ideal Week

The Vine Podcast ·

2021/10/19

One of my favorite productivity tips is all about planning ahead for success. If I had to attribute one productivity tool for the reason that I have been able to handle juggling so many things in my personal and business life, it is definitely the concept of planning your ideal week. Today’s episode will help you to figure out what anchors you need to have every week in order to make real progress on your goals. In this episode, I'll cover: What's an ideal week? When to reevaluate Get back on

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18:05

091: 3 Things Food Bloggers Need to Do On Every CEO Day

The Vine Podcast ·

2021/10/12

Are you carving out time regularly to work ON your business instead of in it? This is what I refer to as a CEO day and in todays episode I’ll share 3 things every food blogger needs to be doing on every CEO day. In this episode, I'll cover: Review your goals Plan for income Invest in the form of education Resources: Why You Need a CEO Date Start Thinking Like the CEO of Your Food Blog Instagram | Website | Show Notes Web Design for Food Bloggers

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16:20

090: How to Take Your Food Blog to the Next Level

The Vine Podcast ·

2021/10/06

As an ambitious food blogger, I know you have big dreams and goals for your business. Sometimes it’s hard to know how exactly to take your blog to that next level so today that’s exactly what we are talking about. In this episode, I'll cover: Know where you want to go Analyze what holds you back Invest in what you need Resources: >> Sign up for the Food Blogger Summit! << Why you need a CEO Date Start Thinking Like the CEO of Your Food Blog Instagram | Website | Show Notes Web Design for

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17:11

089: How to Turn Your Q4 Visitors into Fans

The Vine Podcast ·

2021/09/28

Every year when I was focused on my food blog, I would see an increase in traffic and email subscribers toward the end of the year, followed by a huge drop in January. While some of this is normal, there is a lesson to be learned here. How can you turn your Q4 visitors from random pageviews to raving fans? Today I share a few ways to make this happen. In this episode, I'll cover: Add a jump to recipe button Where to add related content Create a strategic freebie Create an awesome welcome sequence

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13:55

088: How to Prep Your Content for Q4

The Vine Podcast ·

2021/09/21

As a food blogger, content planning is the most important part of your Q4 strategy. Today, you're going to learn in four easy steps how you can prepare your content to maximize the results for your food blog in Q4. Whether this is your third or fifth or 10th Q4 as a food blogger, you can always be more strategic every year. In this episode, I'll cover: Review what did well last year Gauge your capacity for creating content Plan ideas Figure out where you need support Resources: How to

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17:58

087: 4 Ways to Prep Your Food Blog for Q4

The Vine Podcast ·

2021/09/14

Today’s episode is going to help get you caught up to speed and ready for the biggest quarter of the year for most food bloggers. I’m chatting about 4 ways you can prep your website to get ready for quarter 4! In this episode, I'll cover: Check your navigation links Display your popular content Display seasonal content Review top seasonal content Instagram | Website | Show Notes Web Design for Food Bloggers

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15:25

086: Start Thinking Like the CEO of Your Food Blog

The Vine Podcast ·

2021/08/31

As you up level your food blog it’s important to start thinking more like a CEO and less like “just a blogger”. Today we’re talking about how you can start thinking like a CEO to truly take your blog to the next level. In this episode, I'll cover: What does a CEO of a food blog do? Stop winging it Start delegating and eliminating Start making strategic decisions for your business Instagram | Website | Show Notes Web Design for Food Bloggers

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21:21

085: Time Management for Food Bloggers: Save Time...

The Vine Podcast ·

2021/08/24

Today we’re talking about time management and specifically how you can potentially save hours of time working on your food blog by conducting a time tracking experiment. This is one of the things I love to do often to reset where my time is going and make sure I’m making the most of the limited work time I have. In this episode, I'll cover: Save time with time tracking How long should you time track for? How to analyze your results Tools for time tracking Instagram | Website | Show Notes Web

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