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PODCAST

two & a half gamers

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

leisure video games

All Episodes

00:47:06

Creative Trends in Mobile gaming - January 2025

two & a half gamers ·

2025/02/17

In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI

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01:02:36

Key aspects for Mobile Game Growth in 2025: UA,...

two & a half gamers ·

2025/02/13

Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and

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00:27:13

A Beginners Guide to UA: The Fundamentals by Matej...

two & a half gamers ·

2025/02/12

In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.This is no BS gaming podcast 2.5 gamers session. Sharing actionable

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01:07:47

Cracking the 4X Code: Billion Dollar Strategy...

two & a half gamers ·

2025/02/10

Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The discussion highlights the importance of user acquisition strategies, server management, and the integration of gameplay with marketing efforts. We also explore the future of 4X games, the impact of themes and reskins, and the innovative use of AI ingame mechanics. In this conversation, the speakers delve into

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00:49:04

Ad placements & Admon trends in Mobile Games: January...

two & a half gamers ·

2025/02/06

We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry. We discuss the challenges parents face with kids' gaming, the success of ultra-casual games, and the aggressive monetization tactics employed by developers. --------------------------------------- PVX Partners offers non-dilutive funding for game

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00:24:02

Exploring Pokemon TCG Pocket's Revenue Trends by...

two & a half gamers ·

2025/02/05

In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement. This is no BS gaming podcast 2.5 gamers

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00:50:16

Game Review Radar #7: All-time highs! Random pundits...

two & a half gamers ·

2025/02/03

In this episode, we explore game apps—their growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing anticipated titles and marketing strategies. We also cover scaling strategies, power progression layers, and future predictions for trading card games, emphasizing the need for creativity and innovation in the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights,

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00:50:29

High Seas Hero Game Review: Navigating through...

two & a half gamers ·

2025/01/30

We explored the complexities of game scaling, user acquisition, and the mechanics of Century Games' new game, High Seas Hero. In our discussion, we unpacked game progression systems, monetization strategies, and the intricacies of global launches. We reflected on how gameplay innovation often clashes with monetization tactics that prioritize short-term revenue over long-term player satisfaction. We also debated the future of game design, mainly how user acquisition will evolve in an

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00:22:39

How Ads increase IAP & Subscription revenue by Felix...

two & a half gamers ·

2025/01/29

Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation. This is no BS gaming podcast 2.5 gamers session. Sharing actionable

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00:40:11

Unlocking the Secrets of Color Block Jam: The New...

two & a half gamers ·

2025/01/27

We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies. The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam

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00:48:43

Project R.I.S.E Alpha Test First Look: Gameplay &...

two & a half gamers ·

2025/01/23

We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face. The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay. We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction. This

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00:29:47

What payback should I aim for? Mastering CPI & LTV in...

two & a half gamers ·

2025/01/22

In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition. The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making in

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00:44:17

Block Blast Review: What is behind 40 million DAU & 1...

two & a half gamers ·

2025/01/20

We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked. Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! against

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00:05:28

*Emergency Episode* TikTok is Banned in the US! Now...

two & a half gamers ·

2025/01/19

The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid

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00:52:49

Creative Trends in Mobile Games - December 2024

two & a half gamers ·

2025/01/16

We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.--------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have

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00:43:07

Product trends for Mobile Games in 2025 by Jakub Remiar

two & a half gamers ·

2025/01/15

In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms. He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive

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00:45:35

Magic Sort Review: The Next big thing in gaming. Or...

two & a half gamers ·

2025/01/13

In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and user acquisition insights, highlighting the importance of production quality and effective ad strategies. Our discussion also touches on the game's future prospects and the overall landscape of puzzle games in the market. Is Magic Sort the next big thing in

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00:41:52

Dark and Darker Review: Unique blend of survival &...

two & a half gamers ·

2025/01/09

In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies. The conversation also touches on the trends in mobile gaming and the importance of community engagement for game longevity. At the end, we share insights on the game's hype and its potential impact on the gaming landscape. --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid

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00:27:39

The Evolution of Mobile Advertising Explained: How to...

two & a half gamers ·

2025/01/08

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization

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00:43:59

Inspector Budget: UA Trends, Top Advertisers & Gaming...

two & a half gamers ·

2025/01/06

In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.This

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341 results

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