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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:27:52

Advancing patient centricity through HCP and DTC...

The MM+M Podcast ·

2024/10/09

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights

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00:24:00

Women's health advocates seek to build on Paris games

The MM+M Podcast ·

2024/10/02

Becky Edwards, chief communications officer for Organon, recaps the increased spotlight on gender balance and female athlete needs at this summer’s Paris Olympics, as well as how womens’ health advocacy can build on that momentum.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:07

Branding and awareness in a performance-driven...

The MM+M Podcast ·

2024/09/30

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their budget forces them to concentrate solely on mid/low funnel performance-driven media, at the expense of crucial branding and awareness efforts. However, with recent technological advancements and the right strategy, brands at any budget can now leverage solutions that nurture every phase of the funnel and

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00:34:40

Future pharma: Trends and takeaways from Digital...

The MM+M Podcast ·

2024/09/30

Join Oliver Nelson, managing director at Evolvics, powered by Syneos Health; and Matt Snodgrass, AI innovation lead at Syneos Health, live on the floor at Digital Pharma East as they discuss conference insights, industry trends, digital transformation and patient engagement.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:17:16

Path to Personal: How to create personalized HCP...

The MM+M Podcast ·

2024/09/26

Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:17:37

10 years of 'Be Kind, Don’t Suck' in PR and digital...

The MM+M Podcast ·

2024/09/26

The healthcare marketing space has changed dramatically over the last decade. Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and

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00:19:48

The MM+M AI Deciphered Debriefing

The MM+M Podcast ·

2024/09/26

AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:45:44

AI Deciphered preview: He keeps AI from going off the...

The MM+M Podcast ·

2024/09/18

In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces. Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.Music by Sixième SonCheck us out at:

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00:22:31

The A100 Playbook Podcast | Syneos Health...

The MM+M Podcast ·

2024/09/18

Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing

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00:24:32

Meet MM+M’s new editor-in-chief

The MM+M Podcast ·

2024/09/11

MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:59

Me and My Alzheimer’s | Episode 1: First signs that...

The MM+M Podcast ·

2024/09/10

This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. Check us out at:

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00:34:19

Big savings? Analyzing the IRA’s impact on the industry

The MM+M Podcast ·

2024/09/04

SHOW DESCRIPTION LONGMonica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien. For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up. Music by Sixième SonCheck

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00:36:35

A brand designer reimagines the care journey

The MM+M Podcast ·

2024/08/28

Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically. For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:46:10

Neurodiversity in advertising: The duo behind...

The MM+M Podcast ·

2024/08/22

Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV

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00:39:34

How to market Prenuvo, the full body scan used by...

The MM+M Podcast ·

2024/08/14

Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.Music by Sixième SonCheck us out at: mmm-online.comFollow

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00:25:08

Improving HCP marketing through understanding of the...

The MM+M Podcast ·

2024/08/14

Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving

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00:34:19

MM+M summer intern Molly Huth, ‘a natural behind the...

The MM+M Podcast ·

2024/08/08

As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:16:44

Context is the new currency, a podcast presented by...

The MM+M Podcast ·

2024/07/31

The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:42:01

Busy summer for Syndax’s new commercial chief

The MM+M Podcast ·

2024/07/31

As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:42:17

Inside Eli Lilly’s multi-year Team USA partnership

The MM+M Podcast ·

2024/07/24

Lina Polimeni, Eli Lilly’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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668 results

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