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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

56:15

429: Tips for Styling, Editing, and Monetizing Food...

The Food Blogger Pro Podcast ·

2023/10/03

Shooting multiple recipes in one day, styling ‘hard to style’ foods, and reaching out to brands for partnerships with Rachel Korinek from Two Loves Studio. ----- Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio. Tips for Styling, Editing, and Monetizing Food Photography Food photography can be overwhelming, no matter if you’re a beginner or if you’ve been blogging for a decade! Luckily we have Rachel Korinek to

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33:27

Tiny Bites: How to Customize GA4 to be More Like UA

The Food Blogger Pro Podcast ·

2023/09/28

Welcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right. As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New

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01:09:39

428: How to Diversify Your Income with a Meal...

The Food Blogger Pro Podcast ·

2023/09/26

Surveying your audience, Identifying pain points in your community, and starting a meal planning membership app as a food creator with Liam Smith from MealPro App. ----- Welcome to episode 428 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liam Smith from the MealPro App. How to Diversify Your Income with a Meal Planning Membership App If you’ve been listening to The Food Blogger Pro Podcast for any length of time, you know how important it is to diversify your income as

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54:56

427: Why Diversifying Your Website Traffic Matters...

The Food Blogger Pro Podcast ·

2023/09/19

Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World. ----- Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World. Why Diversifying Your Website Traffic Matters Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media. He is really

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49:48

426: Social Media Deep Dive: Threads, X, and AI with...

The Food Blogger Pro Podcast ·

2023/09/12

Developing a social media strategy, avoiding overwhelm, and navigating new tools and trends in the social media space with Andrea Balogun. ----- Welcome to episode 426 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design. Social Media Deep Dive: Threads, X, and AI Social media is constantly changing — new algorithms, new platforms, new trends. It’s hard to keep up and it’s easy to get overwhelmed. But luckily we have Andrea Balogun

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57:26

425: Thriving within a Niche and Creating Your Dream...

The Food Blogger Pro Podcast ·

2023/09/05

Blogging within a narrow niche, diversifying your income streams, and growing your team with Amy Palanjian from Yummy Toddler Food. ----- Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian. Thriving within a Niche and Creating Your Dream Job Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an

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51:58

424: The Future of Content Creation (and Protection)...

The Food Blogger Pro Podcast ·

2023/08/29

Analyzing how AI could disrupt the world of digital content creation, strategizing for the future of food blogging, and understanding Raptive's initiatives to protect online content. ----- Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. The Future of Content Creation (and Protection) in a World of AI It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As

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54:44

423: How Liz and Lauren Allen Built a Food Blog with...

The Food Blogger Pro Podcast ·

2023/08/22

Educating their audience about data privacy, prioritizing annual goal setting, and building a team with Liz and Lauren Allen from Tastes Better from Scratch. ----- Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch. Building a Food Blog with 11 Million Monthly Pageviews Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since

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57:39

422: Why Success as a Food Blogger Isn't Linear with...

The Food Blogger Pro Podcast ·

2023/08/15

Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants. ----- Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants. Why Success as a Food Blogger Isn’t Linear Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the

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52:08

421: Scaling Three Food Blogs and Tips for Hiring a...

The Food Blogger Pro Podcast ·

2023/08/08

Growing and diversifying your business, managing your time efficiently, and hiring team members. ----- Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons. Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants. In this interview, Bjork and Cheryl chat about

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52:41

420: ChatGPT, Substack, and the Changing Landscape of...

The Food Blogger Pro Podcast ·

2023/08/01

Testing ChatGPT's recipe writing skills, transitioning from a blog to a Substack newsletter, and discussing the future of food writing with Dianne Jacob from Will Write for Food. ----- Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob. ChatGPT, Substack, and the Changing Landscape of Food Writing Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her

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58:52

419: Balancing Life, SEO, and Income Streams Over 14...

The Food Blogger Pro Podcast ·

2023/07/25

Balancing lifestyle and SEO-friendly posts, outsourcing tasks that don't bring you joy, and diversifying income streams with Anne Mauney from fANNEtastic Food. ----- Welcome to episode 419 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anne Mauney from fANNEtastic Food. Balancing Life, SEO, and Income Streams Over 14 Years of Food Blogging Anne Mauney has been running her blog for over 14 years now and, as you might imagine, her life has changed considerably during that

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55:50

418: Navigating the Changing Landscape of Technology...

The Food Blogger Pro Podcast ·

2023/07/18

Understanding plugins, the future of custom themes, and WordPress Site Editor with Lauren Gray from Once Coupled. ----- Welcome to episode 418 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Gray from Once Coupled. Navigating the Changing Landscape of Technology in Food Blogging Lauren is the Founder and Director of Development at Once Coupled, a small development agency that works with food bloggers and other online publishers. She also happens to be the Web

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47:45

417: Why Ann Baum Built a Recipe-Sharing App to Drive...

The Food Blogger Pro Podcast ·

2023/07/11

Brainstorming, building, and marketing an app and WordPress plugin for saving online recipes and sharing them with friends. ----- Welcome to episode 417 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Baum from Spillt. Building a Recipe-Sharing App to Drive Traffic to Food Blogs Food creators are no strangers to recipe-sharing sites and social media apps; many of us have love-hate relationships with some of them! Sisters Ann and Maddie Baum knew that there was a

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01:07:34

416: Preserving Family Recipes with a Food Blog with...

The Food Blogger Pro Podcast ·

2023/07/05

Documenting family recipes, managing a food blog as a family of four, and writing a James Beard-nominated cookbook with Sarah and Kaitlin Leung from The Woks of Life. ----- Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life. Preserving Family Recipes with a Food Blog For Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill,

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54:58

415: How and Why To Self-Publish a Cookbook with Matt...

The Food Blogger Pro Podcast ·

2023/06/27

Insights on the differences between traditional publishing and self-publishing, details on the financial and non-financial benefits of publishing a cookbook, and what it takes to be successful when self-publishing a cookbook with Matt Briel from Lulu. ----- Welcome to episode 415 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Briel from Lulu Press. How and Why To Self-Publish a Cookbook Have you ever dreamed of writing a cookbook? Are you intimidated by the process

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58:53

414: How Kyleigh Sage Combines Brand Work and Ad...

The Food Blogger Pro Podcast ·

2023/06/20

Blogging While Working Full-Time, Pitching Brands, and Determining Your Rates with Kyleigh Sage from Barley & Sage ----- Welcome to episode 414 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kyleigh Sage from Barley & Sage. Combining Brand Work and Ad Revenue to Make $10,000-$15,000 a Month There are lots of different opportunities for food content creators to make money. And one of the most common ways is by partnering with brands! In this interview, Bjork and Kyleigh

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57:30

413: Lessons in Burnout, Persistence, and Creativity...

The Food Blogger Pro Podcast ·

2023/06/13

Growing a food blog while working full-time, outsourcing tasks for your business, and limiting burnout with Maggie Zhu from Omnivore's Cookbook. ----- Welcome to episode 413 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maggie Zhu from Omnivore’s Cookbook. Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging Maggie Zhu has been running Omnivore’s Cookbook, a food blog all about modern Chinese cooking, for over ten years. That’s a very long

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48:44

412: How to Support Your Mental Health as a Content...

The Food Blogger Pro Podcast ·

2023/06/06

Navigating grief, managing anxiety, and prioritizing your physical health with Sherry Walling from ZenFounder. ----- Welcome to episode 412 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling, a clinical psychologist and founder of ZenFounder. How to Support Your Mental Health as a Content Creator Sherry Walling is back on the podcast today to talk about something we should all be discussing more — the mental health of entrepreneurs. If you have a career as a

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52:44

411: Working with Brands and Knowing What Your Work...

The Food Blogger Pro Podcast ·

2023/05/30

Running a business as a couple, working with brands, and creating content for your audience. ----- Welcome to episode 411 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shanika Graham-White and Darnell White from Orchids + Sweet Tea about how they work together to run two businesses, partner with brands, and create content with their audience in mind. Working with Brands and Knowing What Your Work is Worth We’re really excited to share this week’s conversation with

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553 results

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