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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

16:13

What Does an Influencer Consultant Do?

Winfluence - The Influence Marketing Podcast ·

2022/01/18

Influencer marketing done right can be quite the task for a marketer, or even a marketing team. It takes time and thoughtfulness to select, engage, manage, execute and measure influence marketing campaigns, just like it does for any other type of marketing. For many businesses, influencer marketing is just a small piece of their overall marketing puzzle, so they need help. Enter the influencer consultant. But what exactly does an influencer consultant do? And how much do they charge? Ask 100 people

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25:50

Is The Future of Influence Marketing in Subscription...

Winfluence - The Influence Marketing Podcast ·

2022/01/13

Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content creators face potential problems when they put all their content and audience eggs in someone else’s basket. If the Instagram servers go berserk one day, some content creators will take a hit in revenue. If the rules on TikTok or YouTube suddenly change, we’ll … influencers may S-O-L. Brands are also starting to value creators and

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14:58

Why Measuring Influencer Marketing Shouldn't Be Hard

Winfluence - The Influence Marketing Podcast ·

2022/01/10

It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn't be hard or intimidating. Back in September, my friends at Tagger asked me to contribute an article to the company’s blog that included my thoughts and helpful tips on measuring influencer

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30:53

How Brands Can Survive in a Web Without Cookies

Winfluence - The Influence Marketing Podcast ·

2022/01/06

We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had already headed down that road, so it was rather inevitable. That poses a significant challenge for brands as advertising targeting and retargeting has often been tied to third party tracking of browser usage. We’re entering a cookieless world. David

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15:17

The Truth About All These Top Trends Posts for 2022

Winfluence - The Influence Marketing Podcast ·

2022/01/03

Happy New Year! We’re kicking off 2022 as many podcasters, bloggers and prognosticators are … by looking ahead and anticipating what may come. But, I’ve got a couple things working against me in that regard. First, I’ve been observing and commenting on the social media space for over 15 years now. I’ve seen many a prediction post. I’ve written a few myself. That means I know most of them are nothing more than pissing in the wind. No one who makes them has a clue what will actually happen. They just

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37:13

Winfluence Special: On Brand with Nick Westergaard

Winfluence - The Influence Marketing Podcast ·

2021/12/27

Today is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network. For those who may not recall our episode from December 2nd of 2021, I have launched a network for marketing podcasts that serves two purposes: Allow like-topic podcasts an easy way to support and promote one another, and give advertisers wishing to reach marketers … an audience like you … an easier way

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14:34

The Difference Between Celebrities and Influencers

Winfluence - The Influence Marketing Podcast ·

2021/12/20

As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to do away with them. Alas, the content managers for many of the software companies still publishing them don’t listen to Winfluence … or maybe they do and just don’t listen to my advice. Which,

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21:49

Leveraging Podcasts as an Influencer Marketing Channel

Winfluence - The Influence Marketing Podcast ·

2021/12/16

If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters are also social media content creators. And many of them have big audiences. So, when we talk influence marketing, we have to talk about podcasts, too. Trevor Oldham latched onto the

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15:48

The One Thing That Will Solve the Influencer Pay Gap

Winfluence - The Influence Marketing Podcast ·

2021/12/13

Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of color … is 29 percent overall and 35 percent between white influencers and black influencers. To put it another way, for every $100 a white influencer is paid, a black influencer is paid $65. I’m tempted to end the podcast right there and just angrily say to us all, press stop and go fix it. And that instruction includes me, by the way. The

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37:34

The Influencer Marketing Trade Body, Industry Trends...

Winfluence - The Influence Marketing Podcast ·

2021/12/09

If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people in the industry, which is an annual recognition, but he’s been on it probably every year they’ve done it. Scott consults, but he also is a frequent host of the Influencer

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13:03

Proof in the Better Value in Micro-Influencers

Winfluence - The Influence Marketing Podcast ·

2021/12/06

For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big celebrity. You can get multiple posts from multiple micro-influencers that, over time, can add up to as much reach and far more frequency. But now there’s actual evidence to prove that

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16:48

Introducing the Marketing Podcast Network

Winfluence - The Influence Marketing Podcast ·

2021/12/02

I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple of years later, that blog was the shingle I hung out in the consulting world. It then became a boutique strategy agency. I brought on a business partner and we grew to seven employees at one

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36:07

Continuing the Conversation of Race and Influencer...

Winfluence - The Influence Marketing Podcast ·

2021/11/29

A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into the African-American perspective, too. It just so happened that Lindsey Gamble reacted to and commented on the social content about that Johanna Voss episode. He is the

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14:30

When in Doubt, Turn to Offline Influence

Winfluence - The Influence Marketing Podcast ·

2021/11/22

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him. I reached out to him recently via email to try and convince him to join a new little venture I’m starting that I’ll talk more about with you soon, but he was one of the people I thought to myself, “I’ve influenced him before. I’m sure I can convince him to do this

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33:01

Exploring Influence Marketing in Latin America

Winfluence - The Influence Marketing Podcast ·

2021/11/18

Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures. Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of his name, reached out to me recently to trade best practices and ideas. I simply hit record because I knew the conversation would be fascinating. He is a content

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18:49

Someone Is Actually Recommending Influencers Purchase...

Winfluence - The Influence Marketing Podcast ·

2021/11/15

Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to. It’s always good to catch up on what’s happening in the industry. Once I read the blogs and websites I know and trust, I have a folder of feeds that are essentially Google Alerts for certain topics I want to keep a finger on the pulse of so I can see the information about that topic from sites I may not know or subscribe to. One of the topics in

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31:57

Exploring Influence Marketing Measurement ... and the...

Winfluence - The Influence Marketing Podcast ·

2021/11/11

It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But I also have a modest network of B2B influencer as a social media and social technology person, plus a nice podcast audience … thank you for that … so I sometimes play the role of influencer myself. Larry

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14:13

What Department is Responsible for Influencer Marketing?

Winfluence - The Influence Marketing Podcast ·

2021/11/08

Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six content creators we worked with consistently. We would mix in new ones to expand reach or try new approaches with, see how that went and perhaps add them to the mix. The brand

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36:24

How Do Brands & Agencies Handle Influencers of Color?

Winfluence - The Influence Marketing Podcast ·

2021/11/04

There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the issues of pay gaps and brands ignoring influencers of color have always been present in the industry, the combination of social unrest in the United States and other countries, the Black Lives Matter movement, and a more vocal and present conversation around closing the racial pay gap have amplified the issues. In the course

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13:43

Removing the Blinders for Better influence Marketing

Winfluence - The Influence Marketing Podcast ·

2021/11/01

For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what you’re trying to accomplish. The verb. You wish to influence. You don’t wish to influencer. That makes no sense. Still, most brands and agencies are conditioned by the R

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