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PODCAST

Product Led Growth Leaders

In a world where technology and business intersect, the "Product Led Growth Leaders" podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it"s a beacon for CEOs and product owners who are shaping the future of SaaS products. It"s a space where ideas are

business management

All Episodes

24:01

43 - Securing the Future: Why Cybersecurity Should Be...

Product Led Growth Leaders ·

2024/09/03

Your host, Thomas Watkins, talks with the CEO and Founder of Cycore Secure, Kevin Barona. Kevin shares his journey from working as a legislative aide to becoming a cybersecurity expert. He emphasizes the importance of cybersecurity compliance for early-stage tech companies, discussing frameworks like SOC 2, ISO 27001, GDPR, and HIPAA. Kevin highlights startups' challenges in achieving compliance and advises them to integrate security measures early to build client trust. The episode underscores the

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24:47

42 - Empowering Small Businesses Through Innovative...

Product Led Growth Leaders ·

2024/08/29

Your host, Thomas Watkins, talks with the Co-Founder and CTO of Jugl, Arun Prasad Jaganathan. Arun Prasad discusses the operational challenges small businesses face and how Jugl provides a comprehensive solution. Arun Prasad shares insights on Jugl's user engagement strategies, data analysis, and the importance of a seamless onboarding process. He also highlights the significance of transparency and effective communication within a SaaS product team. The episode concludes with a discussion of

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21:21

41 - Enhancing Safety and Efficiency in Heavy...

Product Led Growth Leaders ·

2024/08/27

Your host, Thomas Watkins, talks with the Growth Leader at First Mode, Alex Bertram. Alex discusses the application of technology in heavy industries, focusing on safety, cost, volume, and sustainability. Alex emphasizes the importance of meticulous testing and implementation of new technologies in harsh environments to avoid catastrophic failures. He also explores the role of effective communication, using storytelling and visual aids, to convey the benefits of new technologies to both business

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39:49

40 - Bridging the Tech Gap: How AI Can Transform...

Product Led Growth Leaders ·

2024/08/22

Your host, Thomas Watkins, talks with the CTO, Sr. Manager, Lead, and Mobile Architect, Ahmed Khan. Ahmed discusses the evolving landscape of AI, particularly generative AI, and its impact on startups. He highlights the diverse perceptions of AI, the technological advancements that have enabled generative AI, and the challenges and opportunities it presents. The conversation delves into building AI models, the critical role of data, and the distinction between AI and traditional software

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27:42

39 - Sound Therapy: The Future of Mental Health and...

Product Led Growth Leaders ·

2024/08/20

Your host, Thomas Watkins, talks with the AI Startup Advisor, Steve Ardire. Steve discusses his work with Omega Human, a startup using neuromodulation through sound frequencies for personal growth and spiritual development. He explains the challenges of identifying successful startups, the importance of clinical validation, and the potential of software as a medical device. Steve highlights Omega Human's personalized audio experiences and their impact on mental health and wellness, emphasizing the

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22:48

38 - Personalization at Scale: Using AI to Enhance...

Product Led Growth Leaders ·

2024/08/15

Your host, Thomas Watkins, talks with the Founder and CEO of xiQ, Usman Sheikh. xiQ is an AI-powered platform for B2B sales and marketing. Usman explains how xiQ integrates AI with behavioral science and psychology to create personalized sales communications. The platform leverages data about individuals and companies to help salespeople craft tailored emails and call scripts. Usman discusses the company's innovative culture, team structure, and product-led growth strategy. Usman emphasizes the

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30:13

37 - Accessibility Revolution: Transforming Products...

Product Led Growth Leaders ·

2024/08/13

Your host, Thomas Watkins, talks with the CEO, Professional Speaker, Trainer, Global Accessibility Consultant, and Digital Marketing Consultant, Meryl Evans. Meryl is a deaf influencer and educator. She discusses the significance of accessibility and inclusive marketing. Meryl, who uses a cochlear implant and captions, shares her expertise on how businesses can enhance their products and marketing strategies to be more inclusive. She emphasizes the importance of understanding diverse abilities, the

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25:28

36 - The Best Strategies for Converting Free Users...

Product Led Growth Leaders ·

2024/08/08

Your host, Thomas Watkins, talks with the CEO of inLinks, Dixon Jones. Dixon discusses his professional journey, the evolution of InLinks, and the strategic use of the freemium model in SaaS. Dixon explains InLinks' entity-based SEO approach, which focuses on understanding the context of terms rather than just keywords. He discusses how InLinks helps users improve internal linking and SEO through a knowledge graph. Dixon also highlights the importance of user feedback in refining products and

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24:47

35 - Franchising 2.0: How AI is Revolutionizing...

Product Led Growth Leaders ·

2024/08/06

Your host, Thomas Watkins, talks with the CEO and Co-Founder of Sales Chatz, David Stein, and the CTO and Co-Founder of Sales Chatz, Kylon Gustin. David and Kylon discuss their innovative use of artificial intelligence (AI) in digital marketing for franchise brands. They explore the unique challenges of franchise marketing, emphasizing the importance of franchise development and recruitment. Sales Chatz's AI-driven platform, iAds, enhances targeting efficiency and ROI for franchisors and

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22:52

34 - Transformational Roadmaps: Your Guide to...

Product Led Growth Leaders ·

2024/08/05

Your host, Thomas Watkins, talks with the CTO at Displate, Product Coach, and Product Leader of Product Blocks, Piotr Kacala. Piotr Kacala is a seasoned web development and software engineering expert. Piotr, formerly the CTO of a European marketplace for metal posters, now advises tech companies and champion teams to apologize. Piotr centers on creating effective product engineering teams, viewing them as profit centers, and fostering cultural and strategic changes for innovation. Piotr shares

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24:04

33 - Unlocking Restaurant Success: The Power of Data...

Product Led Growth Leaders ·

2024/08/01

Your host, Thomas Watkins, talks with the Co-Founder and CEO of JUICER, Ashwin Kamlani. Ashwin discusses his background in e-commerce and the challenges the restaurant industry faces in adopting technology. He explains how JUICER helps restaurants with data-driven solutions to optimize pricing and profitability. Ashwin covers the impact of COVID-19 on this sector, the complexities of digital channels, and JUICER's competitive intelligence tools. Ashwin also shares JUICER's future plans, including

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25:52

32 - Revolutionizing Payments: Changing the Game for...

Product Led Growth Leaders ·

2024/07/30

Your host, Thomas Watkins, talks with the Founder and CEO of Tilled, Caleb Avery. Caleb shares his extensive background in financial services and the journey that led to founding Tilled, a company that helps SaaS businesses monetize credit card transactions. The discussion covers the challenges vertical software companies face in payment processing and how Tilled's innovative solutions streamline this process. Caleb highlights the importance of customer feedback, the potential of "tap to phone"

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33:19

31 - Leveraging Venture-Driven Growth and Removing...

Product Led Growth Leaders ·

2024/07/25

Your host, Thomas Watkins, talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny shares insights on fostering innovation within organizations, emphasizing the need for dedicated resources and a collaborative culture. He discusses Apollo 21's approach, which combines product design, venture building, and management consulting to help companies overcome barriers to innovation. Key themes include the importance of C-suite buy-in, avoiding "innovation theater," and navigating economic

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34:09

30 - The Power of Agile: Transforming Product...

Product Led Growth Leaders ·

2024/07/23

Your host, Thomas Watkins, talks with the Sr. Director of Products at DISA Global Solutions, Sharlene Cooper. Sharlene discusses her journey into product management, emphasizing the importance of agile methodologies and building strong teams. She shares insights on transitioning to agile practices, overcoming initial resistance, and fostering a collaborative culture. Sharlene also highlights the significance of continuous learning, certifications, and empowering women in technology. Learn more about

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26:54

29 - Navigating the Evolving Dynamics of Digital...

Product Led Growth Leaders ·

2024/07/18

Your host, Thomas Watkins, talks with the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the evolving landscape of digital marketing, and provides a wealth of insights into the importance of productizing services, understanding Google's algorithms, and the strategic approaches necessary for effective digital marketing. Jason emphasized a significant shift in Google's algorithms from "strings to things." This change means that Google is moving away from merely matching keywords

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23:08

28 - The Ultimate Guide to Navigating the Shift from...

Product Led Growth Leaders ·

2024/07/16

Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led approach places product usage data at the core of decision-making processes.To integrate product usage data, ensure that it's not siloed but actively

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28:01

27 - The Spiritual Journey of Entrepreneurship:...

Product Led Growth Leaders ·

2024/07/11

Your host, Thomas Watkins, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin shares insights on the intersection of spirituality and entrepreneurship, emphasizing the importance of aligning business with one's life purpose. He discusses his journey from a software developer to creating an integrated platform for courses and coaching, driven by a spiritual realization. Calvin highlights the significance of intimacy and avoiding burnout in business. He also touches on the evolution of

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28:33

26 - Unleashing the Power of Data and Design:...

Product Led Growth Leaders ·

2024/07/09

Your host, Thomas Watkins, talks with the Director of Growth Marketing at Prefect Technologies, Sarah Bedell. Perfect Technologies is a workflow orchestration tool designed to help technical teams manage their code more efficiently. Sarah highlights the importance of open-source products in the developer tooling space, noting that open-source can significantly enhance product adoption and community engagement.A growth team's primary goal is to drive product signups and generate leads for sales

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26:03

25 - Revolutionizing Clinical Trials: Harnessing the...

Product Led Growth Leaders ·

2024/07/04

Your host, Thomas Watkins, talks with the Executive Chairman of TrialKey, Saurabh Jain. Saurabh Jain's career trajectory is a testament to the power of diverse experiences. Starting as a software engineer, he founded a tech startup that he later sold to Telstra, Australia's equivalent of AT&T. His journey took an unexpected turn into sales, where he spent a decade before returning to the technical side of his career. This blend of technical and market-facing roles uniquely positioned him to

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24:48

24 - Navigating the Complexities of Finding the Right...

Product Led Growth Leaders ·

2024/07/02

Your host, Thomas Watkins, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean, an experienced entrepreneur and sales CEO, shared his deep understanding of outsourcing, the critical nature of product-market fit, and the nuances of different service providers. Outsourcing can be both beneficial and challenging for many companies. While it offers cost savings and access to specialized skills, it also presents its own set of difficulties.One major issue is the lack of time. Companies often

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