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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

technology tech news

All Episodes

00:05:15

Find Your Escape, and more from Podcast Movement

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/30

My tip this week doesn't explicitly related to podcasting - We are all stressed. Find your escape, and lean into it - especially over the next week or so.I'm recording this on Thursday, the final day of Podcast Movement virtual. While it's impossible to duplicate the in-person excitement of an event like this, the organizers did a great job under the circumstances. A couple additional takeaways:Shante Holley did a nice session, The Gift of Transparency: Fostering Connections with Your Listeners

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00:06:01

Podcast Movement Week 1

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/23

For years, I've been singing the praises of Podcast Movement - the convention that got me into this space full time. This year, as with all other things, they've gone virtual. And I really like the format - the seminars and panels were Tuesday/Thursday this week and next. Staggering them out allows me to run my business during the off days, and more importantly, avoids the dreaded "Brady Bunch Square Zoom Fatigue." I watch what I can live. When I hit my saturation point, I can go back and watch

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00:04:31

Notes or a Script? Prepping Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/16

This week's podcasting tip involves prepping your show (which you should always do). Some folks prefer to have the entire episode scripted out. Others would rather go off of bullet points. We explore the difference.If you think your podcast is award-worthy, submissions are open for two of them - The Ambies through the Podcast Academy https://www.thepodcastacademy.com/general/custom.asp?page=Awardsand the Webbie awards, which award the best of the web:https://www.webbyawards.com/Google Podcasts are

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00:04:15

How To Start Podcasting for About $100

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/09

I stepped out of my studio this week and recorded today's podcast on my "backup equipment," which is a Shure SM48 Microphone ($48) plugged into a Focusrite Scarlett Solo interface ($116.59). And I recorded it upstairs in my office. Truthfully, the sound will be similar to buying a quality USB mic like the Samson Q2U or Audio Technica ATR 2100x, which plugs directly into your USB without an interface. If you see a small drop in download numbers this week, it's because Apple Watch downloads no

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00:41:33

Remembering Bill Leaf on his 40th Birthday

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/08

My best friend Bill Leaf would have turned 40 this weekend. Every year I post the story of what happened to him, and the eulogy I gave at his funeral. This year, I thought I would turn it into a podcast, and add in some thoughts from those that knew Bill very well. Happy Birthday Buddy.(00:12) Meet Bill(00:32) The Story(19:19) My Eulogy for Bill(25:52) Jay Kivela(26:49) Julie Leaf(28:16) Brian Drake(32:10) Bill's Shoutout from his favorite artist Bret Michaels(33:36) Matt DelSignore(35:00)

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00:04:49

The Power of the Mute Button

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/10/02

Editor's Note: Today's show was recorded Thursday afternoon, before news broke that President and Mrs. Trump tested positive for COVID-19.“That was a hot mess inside a dumpster fire inside a train wreck."CNN's Jake Tapper recapping Tuesday's Presidential DebateThe sh*tshow that was Tuesday night's debate may have finally gotten us to the change that I've been crying for since at least 2016. A mute button. If, in my radio days, I could manage to stop talking after 14 seconds when Katy Perry started

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00:05:34

Why You SHOULDN'T Shoot Video For Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/09/25

Earlier this month, I shot a couple of my "5 Minute Friday" podcasts on video. I wanted to see if "the juice was worth the squeeze." Long story short, it wasn't. Yes, I got a few views on YouTube, and a handful on IGTV, but as a small business owner and soloprenuer, it just wasn't worth it. Now, if you have the budget for a multi-camera full production team, absolutely go for it. Having a video component can't hurt you. But when you have to make decisions about time and resources, I don't think

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00:04:09

Loudness And Volume Matter

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/09/18

This week's tip is to make sure your volume is consistent - throughout and between your episodes. I start by explaining why. Here's an explanation of LUFS. https://www.sweetwater.com/insync/what-is-lufs-and-why-should-i-care/Podcasting is Pandemic Proof, and Spotify is closing the gap with Apple, via Westwood One and PBJ: https://podcastbusinessjournal.com/westwood-reveals-more-great-news-for-podcasting/Speaking of Spotify, they believe podcast listening doesn't take away from music listening,

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00:04:00

Use Your Network

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/09/11

This week, I talked to two different friends, in two different fields, who were unhappy and looking for a career change. And I was able to connect each of them with someone who had been in a similar situation and made a leap to improve their situation. I mention this not because I'm the world's greatest networker, but because it's easier than you think.The adverse events of 2020 have stressed all of us out in different ways. And while each of us is struggling with unique challenges, everywhere you

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00:04:49

Patience and Grace

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/09/04

My tip of the week: As we all navigate new technologies, be patient with people. It's served me well with clients, and I really appreciated being on the other side of it when hosting trivia last week.Forget the inverted pyramid, try the inverted trapezoid (via NPR): https://training.npr.org/2020/08/20/for-digital-flatten-the-pyramid-and-embrace-the-trapezoid/How much has the pandemic changed listening? Well, in some ways yes, others no. Great insight as always from Edison Research and Tom Webster

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00:05:56

Taking Time Off to Hone Your Craft

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/08/26

Last week, I blocked my calendar and was hoping for a summer getaway with my wife and dog. Well, Rona made that less appealing, and my wife ended up having some work commitments anyway. So I decided to turn the week into a "staycation." Yes, I made Costco runs and other miscellaneous house stuff, but I really set out to spend some time looking "under the hood" of podcasting and honing my craft. I did two things. I watched a bunch of videos from this month's Podfest Global Summit - turns out

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00:04:09

An Update

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/08/14

It's been 10 days since our last episode, and life's been busy - with some large projects and other things that have come up. Just checking in to give you a quick update - I'll be out of the studio all next week, and hope to come back refreshed and maybe with some show tweaks - perhaps less interviews and more quick industry updates. In the meantime, here's a look at this week's podcasting headlines:Amazon adding podcasts soon to Audible and Amazon Music. But there may be some questions around

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00:16:17

Chris Krimitsos Previews Podfest Global Summit

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/08/04

The Podfest Global Summit runs August 10-15, with a preview underway this week. Chief Creative Officer Chris Krimitsos was able to take 15 minutes with us to preview the event - which is on pace to break a Guinness World Record.After a brief history lesson on Podfest, Chris shares how the in-person event was just barely able to happen before COVID-19 took over earlier this year. From there, the team was full-speed ahead in planning the online conference this month.The event will feature multiple

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00:05:10

Reviewing Michelle Obama

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/31

Yesterday, I listened to the Michelle Obama Podcast, a Spotify exclusive. Full disclosure, I love the Obamas (and miss them). Overall, I thought Episode 1 was good. I think a few more ums could have been deleted, but that's a matter of personal preference (and hot debate), and the two interrupted each other for a bit, and there were a few times I wasn't sure who was interviewing who. But in a good marriage, you finish each other's sentences. I'm sure it would be similar if I did a show with my

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00:39:40

Stacey Simms on Making Money Podcasting

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/28

Stacey Simms is all about connections and community. We met through the alumni association of our college radio station, and since her son's diagnosis of Type 1 Diabetes, she has formed an incredible community of patients and caregivers around this disease. This includes her podcast, Diabetes Connections, and her book The World's Worst Diabetes Mom.We spend a couple minutes on diabetes itself, including Stacey explaining some common misconceptions about the disease.Her podcast has connected her with

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00:04:04

Times Buys Serial, PM20 Finally Cancelled

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/24

My piece of advice this week - do not use copyrighted music in your podcast. In a recent Facebook post in a Podcast Movement Group, Todd Cochrane of Blubrry posted the following on Thursday in the Podcast Movement Facebook group:At Blubrry Podcasting we have seen more RIAA takedown notices over the past week than we have seen in the past 2 years combined. Music owners are waking up to the fact that unscrupulous podcasters have been putting full tracks of music in there shows as if they where a

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00:28:41

Rob Greenlee of the Podcast Academy

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/21

Today I'm joined by podcast industry royalty - Mr. Rob Greenlee. He's incredibly well known for his work in the space, and he now chairs The Podcast Academy.We start by taking stock of the podcast industry as a whole. Rob shares his perspective on where the podcast industry was and where it has come. Also, the bloom is off the rose for social media, which creates an opportunity for podcasting.We also talk about using video in podcasting. We recorded the interview over Squadcast, so we could see

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00:05:32

Why Your Podcast Is a Racecar

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/17

Ben Hamilton, one of my early mentors in radio, taught me that doing a show is like driving a racecar. Do all your work in the pit. Once the race starts, all you have to do is drive.Youtube listening is down, though Youtube Music will replace Google Play Music to compete with Spotify: https://www.edisonresearch.com/youtube-listening-decreases-in-2020/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-07-10Podthon 20 is this weekend, a virtual summit for podcasters:

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00:36:36

Fantasy Football Podcaster Brian Drake

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/14

Brian Drake is quickly making a name for himself as the host of the Fantasy Football Hustle podcast and writer for Fighting Chance Fantasy.Today we cover his journey into podcasting, from "the worst job in America" (radio sales) to pairing up with his co-host, Dwain McFarland. We talk about networking and connecting through Twitter, and Brian's "Hustle" moment that made all the difference.Brian talks about joining a podcast network and what that's meant to the show, and why he finds the podcast

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00:05:14

Sirius buys Stitcher, and The Great Microphone Shortage

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/10

Today's tip: Give yourself plenty of lead time to get your podcast mic - there's a SHORTAGE!For starters, I recommend a dynamic mic with a USB connection, like:Samson Q2U: http://www.samsontech.com/samson/products/microphones/usb-microphones/q2u/Audio Technica ATR-2100x https://www.audio-technica.com/cms/wired_mics/55eee3e0b0d5a960/index.htmlIf you strike out on Amazon, check outSweetwater: https://www.sweetwater.com/B&H: https://www.bhphotovideo.com/TV Owner E.W. Scripps has a buyer for Stitcher -

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