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PODCAST

Fitt Insider

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

business entrepreneurship

All Episodes

45:30

181. Brandon Marshall, Founder & CEO of House of Athlete

Fitt Insider ·

2023/04/04

Today, I’m joined by Brandon Marshall, founder & CEO of House of Athlete, a lifestyle wellness brand training athletes of all levels for peak mental and physical performance. After a 13-year NFL career, Brandon Marshall founded House of Athlete to empower athletes and fitness enthusiasts to reach their full potential through holistic training, nutrition, and recovery programs at its facilities and on its digital platform HOA+. In this episode, we discuss Brandon’s transition from football to the

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46:06

180. Julie Rice and Elizabeth Cutler, Co-founders of...

Fitt Insider ·

2023/03/28

Today, I’m joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a “relational fitness” studio. After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual “gathering” rooted in group therapy and emotional support from

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45:06

179. Calley Means, Co-founder of TrueMed

Fitt Insider ·

2023/03/21

Today, I’m joined by Calley Means, co-founder of TrueMed, a payment solution helping consumers spend pre-tax HSA/FSA dollars on a healthy lifestyle. TrueMed is striving to align economic incentives and healthy living. By helping consumers utilize funds from their HSAs/FSAs accounts, Calley and team are making it easier and more affordable for them to buy healthy food, supplements, fitness equipment, and wellness products with their money, before taxes. In this episode, we discuss how healthy habits

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38:20

178. Isabelle Kenyon, Founder & CEO of Calibrate

Fitt Insider ·

2023/03/14

Today, I’m joined by Isabelle Kenyon, founder & CEO of Calibrate, a weight loss platform complementing lifestyle coaching with prescription medication. Calibrate helps people achieve sustainable weight loss and metabolic health through personalized clinical and lifestyle interventions. Founded in 2020, the company’s evidence-based programming, expert coaching, and FDA-approved GLP-1 medication has positioned it as a leader in taking on the obesity epidemic. In this episode, we discuss the company’s

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38:27

177. Melissa Eamer, Founder & CEO of Modern Age

Fitt Insider ·

2023/03/07

Today, I’m joined by Melissa Eamer, founder & CEO of Modern Age, an aging wellness clinic based in NYC. Melissa founded Modern Age after bearing witness to her mother’s physical and mental well-being deteriorate rapidly years prior. A digital-first care provider, the company leverages an internal medical team, evidence-backed treatments, and both virtual and in-person clinics to help patients increase their healthspans and quality of life. In this episode, we talk about the company’s hybrid approach

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45:15

176. Zachariah “Z” Reitano, Co-Founder & CEO of Ro

Fitt Insider ·

2023/02/28

Today, I’m joined by Zachariah “Z” Reitano, co-founder & CEO of Ro, a DTC healthcare company offering telehealth for primary care, mental health, sexual health and more. After becoming frustrated in traditional healthcare during a personal struggle with ED, Z co-founded Roman to create more accessible and affordable men’s health treatments. Rebranding to Ro, the company extended its telemedicine model to treat issues in women’s health, smoking cessation, and weight loss. In this episode, we discuss

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42:12

175. Will Ahmed, Founder & CEO of WHOOP

Fitt Insider ·

2023/02/21

Today, I’m joined by Will Ahmed, founder & CEO of WHOOP, a performance-focused wearables maker. Founded in 2012, WHOOP’s screenless wearable technology and data platform rose to prominence for its real-time analysis of recovery, sleep, and overall performance. Through partner integrations and advances in sensor technology, the brand continues to decode optimal health for its users. In this episode, Will returns to the podcast for the first time since 2019, sharing the company’s evolution from

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39:16

174. Shane Heath, Founder and CEO of MUD\WTR

Fitt Insider ·

2023/02/14

Today, I’m joined by Shane Heath, founder and CEO of MUD\WTR, a mushroom-based coffee alternative. After experiencing the ups and downs of coffee, Shane created MUD\WTR in 2018 as a healthy coffee alternative to give people the feeling of alertness without the anxiety and jitters. Through habit creation and a variety of health-focused products, MUD\WTR strives to create balance in body and mind. In this episode, we discuss the rise of functional beverages and shroom boom, and Shane shares the

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38:24

173. Daniel Tal Mor, CEO of Lumen

Fitt Insider ·

2023/02/07

Today, I’m joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users’ metabolic health. Aspiring to help people achieve better health through data, Lumen’s breathalyzer and connected app democratize the “gold-standard” in metabolic measurement typically reserved for elite athletes. In this episode, we discuss the company’s breathalyzer for hacking metabolism, Lumen’s recent $62M funding round, and the concept of metabolic flexibility. In this episode,

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38:35

172. Jonathan Shooshani, Co-founder & President of JOON

Fitt Insider ·

2023/01/31

Today, I’m joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform. Founded in 2019, JOON’s employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce. In this episode, we discuss the company's flexible wellness benefits platform

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38:28

171. Trisha Goyal, Founder & CEO of Break the Love

Fitt Insider ·

2023/01/24

Today, I’m joined by Trisha Goyal, founder & CEO of Break the Love, a matchmaking platform for recreational tennis and pickleball players. Break the Love is reinventing the tennis club by connecting paddle sports players to local courts, coaches, and competition. Personalized based on interests and skill level, Break the Love aims to innovate the country club model and democratize access to racquet sports for everyone around the country. In this episode, we discuss the company's racquet sports

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40:03

170. Anne Mahlum, Founder of [solidcore] & Ambition

Fitt Insider ·

2023/01/17

Today, I’m joined by Anne Mahlum, founder of boutique fitness concepts [solidcore] and Ambition. A 3x founder, Anne Mahlum launched Back on My Feet, a nonprofit combatting homelessness through running and fitness before scaling Pilates-style boutique studio [solidcore] to 95+ locations nationwide. Since stepping down as CEO, Anne created Ambition, a multimodality fitness brand based in NYC. In this episode, we discuss building a successful boutique brand from scratch, Anne’s advice for fitness

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32:14

169. Max Kislevitz, Co-founder of Bala

Fitt Insider ·

2023/01/10

Today, I’m joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories. Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital

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37:53

168. Dugal Bain-Kim, Co-founder & CEO of Lifeforce

Fitt Insider ·

2023/01/03

Today, I’m joined by Dugal Bain-Kim, co-founder of Lifeforce, a health optimization company tailored to people 35 and older. Lifeforce combines convenient diagnostics, science-backed nutraceuticals and pharmaceuticals, and practical lifestyle support to help adults improve their healthspans. Backed by fellow co-founders Joel Jackson, Tony Robbins, and Dr. Peter Diamandis, Lifeforce strives to improve people's lives, mentally and physically, through science and health. In this episode, we discuss

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35:09

167. Rachel Lea Fishman, Co-founder & CEO of Arketa

Fitt Insider ·

2022/12/27

Today, I’m joined by Rachel Lea Fishman, co-founder & CEO of Arketa, a platform helping health and wellness businesses scale hybrid offerings. Founded in 2020, Arketa provides an all-in-one software solution for studio owners and independent creators to manage their class bookings, take payment, and host on demand content, online courses, and more through the platform. A trusted partner to 3,000+ studios, gyms, and instructors, Arketa provides monetization tools responsible for “millions of dollars

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32:36

166. Stefan Olander, Co-founder & CEO of OMORPHO

Fitt Insider ·

2022/12/20

Today, I’m joined by Stefan Olander, co-founder & CEO of OMORPHO, a weighted apparel company. Founded in 2017 with the goal to reinvent the weighted vest, OMORPHO’s “gravity sportswear” apparel is designed to help its wearers train smarter and improve performance. With MicroLoad technology—small amounts of weight evenly distributed across each garment—they are creating a new category of functional sportswear for everyday use. In this episode, we discuss OMORPHO’s athlete-tested weighted apparel,

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33:48

165. Allen Chen, Co-founder & CEO of Fitbod

Fitt Insider ·

2022/12/13

Today, I’m joined by Allen Chen, co-founder & CEO of Fitbod, an AI-powered personal training app. Founded in 2015, the platform creates personalized workout plans based on user data including fitness level, goals, and available equipment. Leveraging AI, the app democratizes personal training, recommending workouts to 300K+ paid subscribers. In this episode, we discuss how Fitbod is using AI to personalize exercise, its focus on organic growth and subscriber retention, plus Allen’s thoughts on

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40:42

164. Sarah Larson Levey, Founder & CEO of Y7 Studio

Fitt Insider ·

2022/12/06

Today, I’m joined by Sarah Larson Levey, founder & CEO of Y7 Studio, a chain of hot yoga studios known for high-intensity classes set to music. Starting as a pop-up studio in the Williamsburg neighborhood of NYC, Y7 Studio quickly rose to fame for its unconventional, modern approach to yoga. After prolonged COVID challenges, Y7 is pushing forward with a new digital platform and plans to open more brick-and-mortar locations in 2023. In this episode, we discuss the yoga brand’s prioritization of good

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37:26

163. Tom Hale, CEO of Oura

Fitt Insider ·

2022/11/29

Today, I’m joined by Tom Hale, CEO of Oura, maker of a smart ring analyzing a wearer’s biometric data with the goal of improving sleep, stress, fitness, and overall health. Founded in Finland in 2013, Oura has quickly become one of the world's fastest-growing wearables, recently eclipsing 1M rings sold. Developed as a sleep tracker, the technology has evolved to provide sleep, readiness, and activity insights to users through Oura’s app interface. In this episode, we discuss Tom’s experience

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32:40

162. Dennis Crowley, Co-founder and CEO of Street FC

Fitt Insider ·

2022/11/22

Today, I’m joined by Dennis Crowley, co-founder and CEO of Street FC, a tech-enabled street soccer league. Street FC is building the world’s biggest football club, organizing 5v5 street soccer games on hard-court surfaces in urban settings. Scheduled and monitored through its app and Discord channel, it runs games in NYC, Austin, Philadelphia, Atlanta, and Minneapolis, with plans to expand to 20 cities by the end of 2023. In this episode, we discuss Dennis’s experience using technology to bridge

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302 results

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