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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

30:44

Maximizing Your Marketing and Event Tech in 2023

Great Events ·

2022/10/18

There are somewhere around 10,000 technologies in the market that a marketing operations professional has to look at, procure, and understand the value of before making a recommendation to the organization. It’s overwhelming, but it doesn’t have to be if you think about it smartly. In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) talks with Christine Kelly (https://www.linkedin.com/in/christinenkelly/) and Taylor Bohn (https://www.linkedin.com/in/taylorbohn0630/),

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26:55

Technology Enabling Accessible Attendee Experiences

Great Events ·

2022/10/11

Accessible technology is really changing the way we create events, especially for those who have disabilities. Not long ago, in-person events were inaccessible to people with certain disabilities. Now, with intention and technology, people are helping change this space for the better. In this episode, Stephen Cutchins, the Senior Product Manager of Accessibility at Cvent, joins hosts Alyssa and Paulina to share how he helps organizations transform their events to be more accessible and

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28:04

Applying Takeaways from Dreamforce

Great Events ·

2022/10/04

Dreamforce. The ultimate event everyone wants to attend. For years they’ve set the gold standard of how to put on a great event and tie the Salesforce brand and marketing to make it seamless. In this episode, host Alyssa Peltier is joined by three guests at Cvent, Charlie Friend (https://www.linkedin.com/in/charleswfriend/), Mackenzie Regan, (https://www.linkedin.com/in/mackenzieregan/) and Kevin McNeal. (https://www.linkedin.com/in/kevin-mcneal-37bb78b4/) All three had the opportunity to attend the

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28:18

From Planning Corporate Events to Weddings: A Unique...

Great Events ·

2022/09/27

Whether you’re planning a corporate retreat or someone’s dream wedding, when you connect with your client on a personal level, you’re better able to create an unforgettable event. In this episode, we’re joined by Bianca Cruz and Victoria Williams, Co-Founders of Pivot Productions (https://www.apivotproduction.com/). This duo has a background in corporate events but they shifted to the wedding industry, and they take a distinctly personal approach to event planning. Listen in to learn more about

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14:58

Evoking Emotion and Fostering Community at INBOUND

Great Events ·

2022/09/20

Next level branding can be used to create a sense of community and even evoke emotions in attendees that stick with them long after they’ve headed home. In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) is joined by fellow Cventer Carisa Bartelt (https://www.linkedin.com/in/carisa-bartelt/) to reflect on their recent experiences at INBOUND. Both witnessed how HubSpot used a combination of high-profile, inspirational speakers and in-your-face brand installations to

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33:11

What It Takes to Be a Good Partner to Marketing Ops...

Great Events ·

2022/09/13

Marketing operations play a specific role in organizations, and especially events. So what does it take to be a good partner to the team, whether you’re a vendor or a part of the company? In this episode, host Alyssa Peltier is joined by Cvent guest-hosts Emily Dick and Carisa Bartelt. They speak with Darrell Alfonso, the Head of Global Marketing Operations for Amazon Web Services (AWS) and author of The Martech Handbook, on all things marketing operations, from its evolution to how event marketers

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37:04

2022 GBTA Convention Insights and Reflections

Great Events ·

2022/09/06

The travel industry took a pretty big hit during the pandemic, but when it comes to events, it forced them to think outside the box and deliver what truly matters. In this episode, host Rachel Andrews is joined by Jess Hayes (https://www.linkedin.com/in/jesshayes/), Senior Director of Digital and Growth Marketing Membership Operations at GBTA (https://www.gbta.org/) (Global Business Travel Association), and Nicole Seely (https://www.linkedin.com/in/nicoleseely/), Manager of Event Operations. They

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32:06

Why Your Presenters’ Experience Matters with...

Great Events ·

2022/08/30

The way people facilitate and execute great events are changing, especially when it comes to technology enhancements and innovation. On this episode, hosts Rachel Andrews, Paulina Giusti, and Alyssa Peltier are joined by Peter Gentile, VP of Sales from OVATION. OVATION is an event production agency focused on creating unique event programming in both the live and virtual settings. Listen in as they discuss the future of event tech and production, how those two industries have collaborated and

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18:47

It Takes Two to Tango: When Marketing and Sales Unite

Great Events ·

2022/08/23

We’ve all heard the phrase, “It takes two to tango,” but have you ever thought of how it applies to sales and marketing? This year B2BSMX, a show usually attended by marketers, opened attendance to include sales professionals as well and show how the two departments can really work together when it comes to events. In this episode, host Alyssa Peltier is joined by two guests, Brian Ludwig (aka Luddy) SVP of Sales at Cvent, and Greg Jackman, a manager on the Cvent demand generation team, to share

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29:20

CEMA Recap: Inspiration, Creativity, and Community

Great Events ·

2022/08/17

The Corporate Event Marketers Association (CEMA) holds a conference each year with anywhere from 400 to 500 attendees. This year, hosts Alyssa Peltier and Paulina Giusti were able to attend for the first time, and they’re bringing all their learnings to the podcast. In this episode, Alyssa and Paulina share their biggest takeaways from the event, including digital experiences, thoughts on “the great exposure,” and how creativity is making a grand entrance.

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24:36

Achieving Sustainability through Radical Collaboration

Great Events ·

2022/07/26

There’s a surge of interest for organizations to build more sustainable meetings and events programs. But how do we do it effectively and avoid greenwashing? On this episode, host Alyssa Peltier is joined by Kris Justice, Senior Manager on the Cvent Enterprise Client Success Team, and Ben Quarrell, the Co-founder of Isla and Trace, the carbon measurement platform. To get the planet where it needs to be, there has to be radical cross-sector collaboration. In their conversation, they share how

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42:06

Behind the Scenes: Planning MPI’s 50th Anniversary

Great Events ·

2022/07/19

Meeting Professionals International produces one of the biggest event professional conferences every year and they recently celebrated MPI's 50th anniversary at The World Education Conference’s (WEC) in San Francisco. Creating an event for event planners is no small feat. What does it take to pull off? We’ve got two MPI experts to share the tricks of the trade. Melinda Burdette, Senior Director of Events, and Drew Holmgreen, Chief Brand Officer, share valuable insights not only on how to put on an

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23:00

Planning an Event for Your Village: A Peek into Our...

Great Events ·

2022/06/28

If you’re planning an event for people in the event planning industry, you better bring your A-game. In this episode, two of Cvent’s Meeting and Event Planning stars, Kayla Sommers and Sam Efthimiades, join us to share their secrets on how they were able to wow the company’s top performers at our Business Leaders Retreat. Listen in to hear how treating everyone like a VIP is more about personalization than perks. As you listen, you’ll also pick a lot of insider know-how about getting the most bang

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29:34

IMEX Frankfurt Rundown

Great Events ·

2022/06/16

IMEX Frankfurt is one of the biggest events for hospitality and event professionals. With their 20th year anniversary this year, they had 100 countries represented and over 11,000 attendees. It is the place to be for anyone looking to learn more about the industry, get a sneak peek at innovation, and hear from industry-leading professionals. But don’t worry if you weren’t able to attend. In this episode, Rachel Andrews is joined by Karen Carter, Director of Enterprise Marketing for Europe at Cvent,

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23:35

Cvent Travel Summit Recap

Great Events ·

2022/06/07

Virtual events or in-person events? Why choose when you can take the best of both worlds and go hybrid! Kelli Kopec, Senior Product Marketing Manager at Cvent and Lauren Allison, Lead Meeting and Event Planner at Cvent join Paulina on this episode to discuss another event that was a smash hit - the Cvent Travel Summit. The coolest part? It morphed from being an entirely virtual event to a hybrid one with great results. Listen in to learn how to stay agile across the board so you can reach more

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24:59

Big Events Are Back!

Great Events ·

2022/05/31

We’ve spent the last couple of years mastering virtual and then hybrid events, but now big, beautiful, in-person events are back! And the possibilities are endless. In this episode, our hosts Alyssa, Rachel, and Paulina discuss the new approaches being taken when planning massive events, both in the B2B and B2C spheres. Throughout the conversation, you’ll learn about the focus on incorporating technology and streamlined convenience into experiences and get inspired to go big, once again.

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32:05

Getting Smart About Professional Development

Great Events ·

2022/05/24

CMP, CGMP, PMP, CMM…Do you already have tons of acronyms after your title? Or are you thinking about adding some? In this episode we’re joined by Amanda Young, Owner of Young Events Consulting and Nari Courtney, Senior Marketing Manager at Cvent, to discuss professional development. As you listen, you’ll learn about the different educational and advancement opportunities available. You’ll also gain insight into deciding which certifications are right for you (and which ones you should pass up). In

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23:08

Global Event Trends

Great Events ·

2022/05/17

Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale. Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not? So what are other differentiations you need to be thinking

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30:14

Reactions to the Forrester B2B Summit

Great Events ·

2022/05/10

The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff. So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team. Listen in as they share their favorite

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15:57

Live from Cvent CONNECT

Great Events ·

2022/05/04

This is a special live episode from the annual Cvent CONNECT conference for event professionals, marketers, and engagement experts. Listen in as Alyssa, Paulina, and Rachel share some of their highlights from past years and dish out advice on making the most of networking opportunities. Our trio is loving how much human connections are making a comeback in the industry so they can go out and do epic sh*t! If you want to do the same (and of course you do) listen in and get pumped for next year’s

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241 results

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