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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

18:47

It Takes Two to Tango: When Marketing and Sales Unite

Great Events ·

2022/08/23

We’ve all heard the phrase, “It takes two to tango,” but have you ever thought of how it applies to sales and marketing? This year B2BSMX, a show usually attended by marketers, opened attendance to include sales professionals as well and show how the two departments can really work together when it comes to events. In this episode, host Alyssa Peltier is joined by two guests, Brian Ludwig (aka Luddy) SVP of Sales at Cvent, and Greg Jackman, a manager on the Cvent demand generation team, to share

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29:20

CEMA Recap: Inspiration, Creativity, and Community

Great Events ·

2022/08/17

The Corporate Event Marketers Association (CEMA) holds a conference each year with anywhere from 400 to 500 attendees. This year, hosts Alyssa Peltier and Paulina Giusti were able to attend for the first time, and they’re bringing all their learnings to the podcast. In this episode, Alyssa and Paulina share their biggest takeaways from the event, including digital experiences, thoughts on “the great exposure,” and how creativity is making a grand entrance.

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24:36

Achieving Sustainability through Radical Collaboration

Great Events ·

2022/07/26

There’s a surge of interest for organizations to build more sustainable meetings and events programs. But how do we do it effectively and avoid greenwashing? On this episode, host Alyssa Peltier is joined by Kris Justice, Senior Manager on the Cvent Enterprise Client Success Team, and Ben Quarrell, the Co-founder of Isla and Trace, the carbon measurement platform. To get the planet where it needs to be, there has to be radical cross-sector collaboration. In their conversation, they share how

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42:06

Behind the Scenes: Planning MPI’s 50th Anniversary

Great Events ·

2022/07/19

Meeting Professionals International produces one of the biggest event professional conferences every year and they recently celebrated MPI's 50th anniversary at The World Education Conference’s (WEC) in San Francisco. Creating an event for event planners is no small feat. What does it take to pull off? We’ve got two MPI experts to share the tricks of the trade. Melinda Burdette, Senior Director of Events, and Drew Holmgreen, Chief Brand Officer, share valuable insights not only on how to put on an

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23:00

Planning an Event for Your Village: A Peek into Our...

Great Events ·

2022/06/28

If you’re planning an event for people in the event planning industry, you better bring your A-game. In this episode, two of Cvent’s Meeting and Event Planning stars, Kayla Sommers and Sam Efthimiades, join us to share their secrets on how they were able to wow the company’s top performers at our Business Leaders Retreat. Listen in to hear how treating everyone like a VIP is more about personalization than perks. As you listen, you’ll also pick a lot of insider know-how about getting the most bang

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29:34

IMEX Frankfurt Rundown

Great Events ·

2022/06/16

IMEX Frankfurt is one of the biggest events for hospitality and event professionals. With their 20th year anniversary this year, they had 100 countries represented and over 11,000 attendees. It is the place to be for anyone looking to learn more about the industry, get a sneak peek at innovation, and hear from industry-leading professionals. But don’t worry if you weren’t able to attend. In this episode, Rachel Andrews is joined by Karen Carter, Director of Enterprise Marketing for Europe at Cvent,

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23:35

Cvent Travel Summit Recap

Great Events ·

2022/06/07

Virtual events or in-person events? Why choose when you can take the best of both worlds and go hybrid! Kelli Kopec, Senior Product Marketing Manager at Cvent and Lauren Allison, Lead Meeting and Event Planner at Cvent join Paulina on this episode to discuss another event that was a smash hit - the Cvent Travel Summit. The coolest part? It morphed from being an entirely virtual event to a hybrid one with great results. Listen in to learn how to stay agile across the board so you can reach more

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24:59

Big Events Are Back!

Great Events ·

2022/05/31

We’ve spent the last couple of years mastering virtual and then hybrid events, but now big, beautiful, in-person events are back! And the possibilities are endless. In this episode, our hosts Alyssa, Rachel, and Paulina discuss the new approaches being taken when planning massive events, both in the B2B and B2C spheres. Throughout the conversation, you’ll learn about the focus on incorporating technology and streamlined convenience into experiences and get inspired to go big, once again.

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32:05

Getting Smart About Professional Development

Great Events ·

2022/05/24

CMP, CGMP, PMP, CMM…Do you already have tons of acronyms after your title? Or are you thinking about adding some? In this episode we’re joined by Amanda Young, Owner of Young Events Consulting and Nari Courtney, Senior Marketing Manager at Cvent, to discuss professional development. As you listen, you’ll learn about the different educational and advancement opportunities available. You’ll also gain insight into deciding which certifications are right for you (and which ones you should pass up). In

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23:08

Global Event Trends

Great Events ·

2022/05/17

Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale. Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not? So what are other differentiations you need to be thinking

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30:14

Reactions to the Forrester B2B Summit

Great Events ·

2022/05/10

The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff. So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team. Listen in as they share their favorite

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15:57

Live from Cvent CONNECT

Great Events ·

2022/05/04

This is a special live episode from the annual Cvent CONNECT conference for event professionals, marketers, and engagement experts. Listen in as Alyssa, Paulina, and Rachel share some of their highlights from past years and dish out advice on making the most of networking opportunities. Our trio is loving how much human connections are making a comeback in the industry so they can go out and do epic sh*t! If you want to do the same (and of course you do) listen in and get pumped for next year’s

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21:02

Reimaging Your Internal Events

Great Events ·

2022/04/19

COVID-19 and quarantine are fading like distant memories, and events, both internal and external, are on the rise. So how should you be thinking about your internal events to get the most impact? Rachel and Paulina get behind the mic to share lessons learned from the internal events they’ve kicked off for Cvent this year. Listen in to hear the creative ways they’ve been able to give attendees the experience they want and how identifying the purpose of the event is key. Key Takeaways: - Thinking

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24:52

How Video Converges with Events

Great Events ·

2022/04/12

Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy. In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play. Key Takeaways:

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2:23

Introducing Great Events

Great Events ·

2022/04/05

Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina, Alyssa, Rachel, and Brock. They’re part of the team behind CVENT, and your hosts for the Great Events podcast.

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5:10

Meet The Hosts: Rachel Andrews

Great Events ·

2022/03/29

Meet Rachel Andrews, Senior Director of Meetings and Events at Cvent–and one of the hosts of the Great Events podcast. Overseeing over 1,000 global events a year, she is an expert in turning chaos into something beautiful. Rachel loves bringing people together in a meaningful way, enabling her to deliver amazing events with a purpose. In this episode, you’ll get to know Rachel–from her early modeling days, to her love of the outdoors, to her forward-thinking mindset about how to use data to make

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4:50

Meet The Hosts: Paulina Giusti

Great Events ·

2022/03/24

Meet Paulina Giusti, Senior Manager of Meetings and Events at Cvent–and one of the hosts of the Great Events podcast. From high-touch luxury meetings and VIP incentive programs, to large-scale conferences and trade shows, she is an expert in handling the “Invisible Workload” of planners, enabling her to deliver more successful events with a more balanced mindset. In this episode, you’ll get to know Paulina–from her past as a ballet dancer, to her surprise proposal from her husband ahead of one of

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5:29

Meet The Hosts: Alyssa Peltier

Great Events ·

2022/03/22

Meet Alyssa Peltier, Senior Manager of Product Marketing at Cvent–and one of the hosts of the Great Events podcast. Alyssa helps enterprise organizations and Cvent consultants tell the story of how planning, meetings and events, and marketing organizations can work together to achieve growth outcomes. In this episode, you’ll get to know Alyssa–from her month working on a vineyard in France, to her passion for always changing up your event program strategies (even if it means you fail a few times

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18:02

Post Event Activation - Behind the Scenes of Cvent...

Great Events ·

2021/08/05

For our last installment of our six-part series, we are talking all about post event activation. Our speakers, Manpreet Kaur, Director of Meetings and Events at Cvent, and Robin Clark, Manager of Trade Shows and Events at Cvent, talk us through everything they do to make sure that the data collected at Cvent CONNECT 2021 is used in an effective way to make the event that much more successful. Listen in to hear how they use engagement scoring, their take on activating data, and insights on what data

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23:37

Tech Talk - Behind the Scenes of Cvent CONNECT 2021

Great Events ·

2021/07/29

Let's talk about tech! In this episode we talk to our tech experts on what it really takes to put on a hybrid event. In our fifth installment of our six-part series of going behind the scenes of Cvent CONNECT 2021, we are talking all about technology. We are joined by our experts Taylor Bohn, Event Technology Lead at Cvent, David Heizer, Assistant Team Lead, Professional Services at Cvent, and Paulina Giusti, Senior Manager of Meetings & Events at Cvent, on everything technology and get their

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233 results

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