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PODCAST

AI-Driven Marketer: Master Practical AI Marketing Skills

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

business marketing

All Episodes

22:58

Top 7 AI Tools for Marketers (That Are Actually Useful)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/25

In this episode of AI-Driven Marketer, Dan Sanchez breaks down the top 7 AI tools that have proven to be genuinely useful for marketers. With so many AI tools flooding the market, Danchez helps you sift through the noise by sharing his personal, tried-and-tested favorites. These tools can help streamline everything from content creation and marketing automation to design and podcast production. If you're looking to optimize your workflow, boost productivity, and harness AI in a meaningful way, this

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24:47

Strategies for AI-Driven Storytelling in Marketing

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/20

Welcome back to the AI-Driven Marketer. in this episode, Dan Sanchez shares a replay of a guest appearance I had on the business of storytelling podcast with Christophe Trapp. And I talked about a number of different ways that you can use AI to do better storytelling in your business from a strategic level to practical levels. And I even spent a lot of time talking about why the new ChatChupichi 0 one preview is a fantastic new model available to marketers in order to make these kinds of things

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29:37

ChatGPT's New 01-Preview Model, What It Means for...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/16

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even

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46:37

Fixing Business Bottlenecks with AI to Go Further,...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/13

In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate

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20:33

10 Everyday Tasks Solved with ChatGPT: A Marketer's...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/11

In this episode of AI-Driven Marketer, Dan Sanchez shares ten ways he's used ChatGPT to tackle everyday challenges, proving that frequent interaction with AI not only solves problems but helps marketers master the technology for their craft. From troubleshooting Adobe Illustrator issues to creating custom workflows for homeschooling and even generating email HTML, Dan explains how using AI in diverse tasks can supercharge your marketing skills. Whether you’re a marketer or just looking to boost

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14:07

Keeping Pace with AI: My Favorite Sources for AI News

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/05

In this solo episode of AI-Driven Marketer, Dan Sanchez shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for

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15:13

Why AI Can't Replace Your Marketing Brain (Yet) -...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/09/04

In this solo episode of The AI-Driven Marketer, Dan Sanchez dives into the intriguing question: "Can AI replace your marketing brain?" Spoiler alert—AI isn't quite there yet. Inspired by a LinkedIn discussion, Dan explores two key approaches to replicating your marketing expertise with AI: CustomGPTs and niche-trained LLMs (Large Language Models). He explains why these tools, while powerful, still fall short of fully capturing the depth and nuance of human expertise. Dan shares his personal

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46:47

The Roadmap to AI-Driven Sales Teams w/Craig Nelson

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/08/30

In this episode of the AI Driven Marketer, host Dan Sanchez sits down with Craig Nelson, a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune

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14:01

Real-Time Market Research with Grok2 AI

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/08/23

In this episode of AI-Driven Marketer, host Dan Sanchez dives into how Grok2, the latest AI model from X.AI, is revolutionizing real-time market research for marketers. Unlike other AI platforms, Grok2 offers unique access to real-time Twitter data, allowing marketers to gather insights faster and more accurately than ever before. Dan explores various use cases for Grok2, from understanding trending topics within your target audience to identifying pain points and generating content ideas. Tune in

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18:36

The AI Memory Hack Every Marketer Needs to Know

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/08/16

In this episode of AI-Driven Marketer, Dan Sanchez dives into the common misconceptions about AI, particularly around its so-called "hallucinations" and inaccuracies. Dan argues that many AI mistakes are actually the result of user error rather than faults in the AI itself. He explains the difference between AI's short-term and long-term memory, how they function, and why understanding this distinction is crucial for getting better results from AI. By maximizing the use of AI's short-term memory,

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13:30

SearchGPT: How You Can Test It Now & It's...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/08/07

In this episode of AI-Driven Marketer, Dan Sanchez dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will

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16:29

The Future of Newsletters: Use AI to Create Them...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/07/24

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of newsletter automation using AI. He provides a sneak peek into his innovative process, demonstrating how marketers can leverage AI to streamline newsletter creation. Danchez shares practical insights, walking through the systems and tools he uses, including his CRM marketing automation platform, High Level, and the integration with ChatGPT. Learn how AI can transform your marketing efforts, making tasks like newsletter writing

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57:39

Marketing Automation Meets AI: Put Your Marketing On...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/07/19

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Audra Carpenter, an agency owner and digital marketing expert, about harnessing the power of AI to drive revenue and optimize workflows. They delve into the intricacies of automating content creation, integrating AI tools like Open Router and Make, and the challenges of staying current with evolving AI models. Audra shares her insights on the future of AI in marketing, the necessity of embracing automation to stay competitive, and

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48:21

Hallucinations to Innovations: Generative AI's Dual...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/07/12

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and

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25:03

Inside My Journey From Consultant to AI Podcast Agency

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/07/10

In this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using

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40:50

Integrating AI for Seamless Podcast Production

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/06/24

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Lee-Ann Scott to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical

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17:52

The Future of AI Marketing (& How to Prepare for It)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/06/19

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the

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48:42

Vision to Results: Crafting an AI Strategy that...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/06/07

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant

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46:47

Navigating AI Adoption: From Misconceptions to...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/31

In this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney,

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7:22

Voice Your Prompts: Discover the ChatGPT Desktop App...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/29

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient

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183 results

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