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PODCAST

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

I"m just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.Let"s master this thing together. Follow this show to join me on the journey.#danchez

business marketing

All Episodes

25:12

My Process For Crafting Custom GPTs - AI Fundamentals...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/05/06

In this episode, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their

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12:10

The Marketer's Guide to Chain Prompting with AI - AI...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/05/03

In this episode, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed

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50:15

When Is It Worth Learning AI? A Conversation with...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/05/03

In this episode, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics

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10:33

The STEP Your Missing To Get More Consistency Out of...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/05/02

In this episode, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode

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22:21

Marketer's Guide to Advanced Prompt Engineering - AI...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/05/01

In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super

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47:06

The Future in Focus: AI Tools That Forecast Business...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/04/26

In this episode of Ai Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help

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11:09

AI Has Changed the Way I Design Logos - Here's The...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/04/24

In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with

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57:56

From Marketing Automation to AI: Andre Yee's Vision...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/04/19

In this episode of AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various

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12:56

The AI Marketing Journey: My Q1 Learnings and...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/04/12

In this solo update, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and

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51:51

AI In Content Marketing: Turning Process into Progress

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/04/09

In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With

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37:54

Who "Owns" AI In a Company? #LeadAi

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/29

In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.Timestamps:00:00 AI perceptions as technology

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45:54

Cutting-Edge Podcasting: How AI is Changing the Game...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/22

In this installment of AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s

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61:54

Ready or Not: AI's Inevitable Upheaval in the...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/19

Join Dan Sanchez and Marc Angelos, as they chat about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting

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38:51

Jessica Malnik's AI Toolkit for Streamlining...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/15

In this episode, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more

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47:59

Looking At History to Predict The Future of AI w/Marc...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/08

Welcome to the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.We'll explore the convergence of sales and marketing, the evolving role of marketers, and the

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8:36

Custom GPT Copilot: Build a Personal Business Mentor

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/06

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.Resources Mentioned: Life

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45:27

AI in Business, AI Agencies, & Writing Books with Ai...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/05

In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.Timestamps:00:00 AI in the sky: exploring AI's impact.05:36 CEO should lead company-wide AI implementation.08:38 AI transformation in marketing leads whole organization.11:37 Building custom GPT, feeling similar to marketing ops.13:35 Marketing professionals need to study AI integration.17:01 AI's impact on content and book

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40:14

The AI Edge: Building AI Automation for Deep Customer...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/03/02

Welcome to Ai Microskills, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of

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25:21

How I Built a Custom GPT to Do My Work For Me...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/02/28

In this episode, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world

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38:46

Content Alchemy: How AI Turns Your Content Into Gold...

AI-Driven Marketer: Master AI Marketing To Stand Out... ·

2024/02/23

Join host Dan Sanchez as he interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications.Timestamps:00:00 Tool for sharing AI

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157 results

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