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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:31:11

Nicole Enslein on Rebranding 101

Social PR Secrets by Lisa Buyer ·

2020/12/22

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Sublime Communications, a full-service marketing agency that’s all about building brands

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00:34:59

6 Easy Steps to Creating Your Own Online Course with...

Social PR Secrets by Lisa Buyer ·

2020/12/15

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a

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00:34:59

6 Easy Steps to Creating Your Own Online Course with...

Social PR Secrets by Lisa Buyer ·

2020/12/15

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a topic to

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00:39:27

How Alexis Dean Gives Female Entrepreneurship a Safe...

Social PR Secrets by Lisa Buyer ·

2020/12/08

If you ask Alexis Dean, the future is female. She is the CEO and founder of Dovetail Communities, an organization dedicated to nurturing and cultivating female entrepreneurs from around the world. Based in Canada, Alexis Dean spend her days lifting other business women higher with her personalized videos, daily audio messages, weekly community meet-ups, monthly events and hopefully back to ins-person masterminds where wonder women meet. Her recent Linked in post inspired me to

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00:39:27

How Alexis Dean Gives Female Entrepreneurship a Safe...

Social PR Secrets by Lisa Buyer ·

2020/12/08

If you ask Alexis Dean, the future is female. She is the CEO and founder of Dovetail Communities, an organization dedicated to nurturing and cultivating female entrepreneurs from around the world. Based in Canada, Alexis Dean spend her days lifting other business women higher with her personalized videos, daily audio messages, weekly community meet-ups, monthly events and hopefully back to ins-person masterminds where wonder women meet. Her recent Linked in post inspired me to interview Alexis and

en-us

00:33:40

Eric Kiker on How to Make Your Brand Unique

Social PR Secrets by Lisa Buyer ·

2020/12/01

We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Officer at The Digestible Brand. Starting as a freelancer and stopping by the biggest ad

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00:33:40

Eric Kiker on How to Make Your Brand Unique

Social PR Secrets by Lisa Buyer ·

2020/12/01

We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Officer at The Digestible Brand. Starting as a freelancer and stopping by the biggest ad agency in the Rocky

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00:36:36

How Niraj Shah’s Sudden Stroke Led to a Meditation...

Social PR Secrets by Lisa Buyer ·

2020/11/24

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder

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00:36:36

How Niraj Shah’s Sudden Stroke Led to a Meditation...

Social PR Secrets by Lisa Buyer ·

2020/11/24

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind:

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00:35:25

Jordan West Shares Mindful Marketing and E-Commerce...

Social PR Secrets by Lisa Buyer ·

2020/11/17

How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? The secret is in the fail. What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast. In this new episode of the Social PR Podcast, host Lisa Buyer sits

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00:35:25

Jordan West Shares Mindful Marketing and E-Commerce...

Social PR Secrets by Lisa Buyer ·

2020/11/17

How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? The secret is in the fail. What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast. In this new episode of the Social PR Podcast,

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00:36:05

Why do Meetings Suck? Cameron Herold Tells All

Social PR Secrets by Lisa Buyer ·

2020/11/10

Let’s face it, Zoom meetings suck. How can we optimize in the new normal and beyond? What are the time management skills you should teach your employees? What’s the perfect meeting length? In this episode, best selling author, keynote speakers, and CEO and founder of COO Alliance, Cameron Herold shares how to implement efficient work habits. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with the “CEO Whisperer,” Cameron Herold. Cameron grew up in an

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00:36:05

Why do Meetings Suck? Cameron Herold Tells All

Social PR Secrets by Lisa Buyer ·

2020/11/10

Let’s face it, Zoom meetings suck. How can we optimize in the new normal and beyond? What are the time management skills you should teach your employees? What’s the perfect meeting length? In this episode, best selling author, keynote speakers, and CEO and founder of COO Alliance, Cameron Herold shares how to implement efficient work habits. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with the “CEO Whisperer,” Cameron Herold. Cameron grew up in an

en-us

00:57:12

Do’s and Don’ts of Pitching to a Journalist, with...

Social PR Secrets by Lisa Buyer ·

2020/11/03

What’s the best way to get a journalist to cover your news? How do you become a writing contributor at an esteemed publication? Why isn’t ROI a complete enough measurement? In this episode, journalist and former agency owner Jabez LeBret shares his insider secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Forbes Magazine contributor, former marketing agency owner, and CEO of Applejax, Jabez LeBret. Like so many of us, Jabez started in the corporate

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00:57:12

Do’s and Don’ts of Pitching to a Journalist, with...

Social PR Secrets by Lisa Buyer ·

2020/11/03

What’s the best way to get a journalist to cover your news? How do you become a writing contributor at an esteemed publication? Why isn’t ROI a complete enough measurement? In this episode, journalist and former agency owner Jabez LeBret shares his insider secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Forbes Magazine contributor, former marketing agency owner, and CEO of Applejax, Jabez LeBret. Like so many of us, Jabez started in the

en-us

00:33:04

Employee Engagement: What Your PR Strategy Needs

Social PR Secrets by Lisa Buyer ·

2020/10/30

Is connecting with employees a branch of public relations? How do you drive employee engagement? What are some tips for smaller companies during the employee onboarding process? In this episode, labor and employee expert Jennifer Orechwa discusses how positive employee relations are an essential aspect of your company’s public relations strategy. In this episode of the Social PR Secrets, host Lisa Buyer chats with Projections' COO, Jennifer Orechwa about driving employee engagement with

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00:33:04

Employee Engagement: What Your PR Strategy Needs

Social PR Secrets by Lisa Buyer ·

2020/10/30

Is connecting with employees a branch of public relations? How do you drive employee engagement? What are some tips for smaller companies during the employee onboarding process? In this episode, labor and employee expert Jennifer Orechwa discusses how positive employee relations are an essential aspect of your company’s public relations strategy. In this episode of the Social PR Secrets, host Lisa Buyer chats with Projections' COO, Jennifer Orechwa about driving employee

en-us

00:35:03

MobileMonkey Founder Larry Kim Chats on Digital PR Hacks

Social PR Secrets by Lisa Buyer ·

2020/10/27

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to

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00:35:03

MobileMonkey Founder Larry Kim Chats on Digital PR Hacks

Social PR Secrets by Lisa Buyer ·

2020/10/27

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of

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Nicole Balistreri: All You Need to Know About...

Social PR Secrets by Lisa Buyer ·

2020/10/23

What exactly is influencer marketing? How have influencers evolved over the past ten years? As an agency owner, how can you start working with influencers? In this episode, Nicole Balistreri, Social Media Manager at USCCA, shares her experience with influencers. In this new episode of the Social PR Podcast, host Lisa Buyer talks about all things influencers with Nicole Balistreri, a PR, and social media expert. Nicole currently works at USCCA as a social manager, a position that fuels her passion

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343 results

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