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PODCAST

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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

73:39

54: An exclusive look at the controversial Castlin...

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2021/01/22

This week we’ve laid bait of fried chicken and Guinness to snare the recently rebranded Stockholm strategist who now has a new name and manifesto, JP Castlin. JP is an independent strategy and complexity management consultant who shares his views on strategy in Marketing Week, The Drum, the IPA’s EffWorks, his own no-nonsense talks across the globe, and his hugely popular annual manifestos. The imminently available Castlin Manifesto promises to be more provocative than ever, so we’re first in

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38:53

53: How to design for accessibility with Tommy Mason

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2021/01/08

This week, by order of the Peaky Blinders, we’ve slipped into Small Heath and taken up a table at The Garrison to catch the best Brummie Tommy since Tommy Shelby, Tommy Mason. An exceptionally talented designer, Tommy is Founder and Lead Designer of Studio Mason, a digital and branding studio based in Birmingham. An experienced creative specialising in UX, UI and branding, he was nominated for The Drum’s Young Designer of the Year 2018, and more recently nabbed himself one of their Chip Shop

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50:45

52: How Gillian Rightford is ridding the world of bad...

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2020/12/11

We’ve laid the Table (Mountain) with a bountiful Binet and Field feast to snare Cape Town’s creativity champion and industry agony aunt, Gillian Rightford, this week. Gillian is Founder of Adtherapy, a management, skills development and communication consultancy ridding the world of bad ads using her simple equation; Better skills = better relationships = better results. Previously, Gillian honed her craft at agencies across South Africa, culminating in an impressive stint as Group Managing

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76:12

51: The story behind the world’s most boring advert...

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2020/11/27

This week, armed with the promise of sex and drugs and How Brands Grow, we’ve waded our way through gaggles of groupies to catch ex-rock star, pitch addict and award winning creative, Nick Ellis. A respected strategic thinker and pre-watershed sex toy advert pioneer, Nick is Creative Partner & Co-Founder of Halo, a Design Week UK Top 100 independent brand agency based in Bristol. He has over 20 years’ experience working on significant global projects for clients including Jack Daniel’s, SEAT,

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57:48

50: Stories from 19 years at JWT with Shekhar...

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2020/11/13

This week, marking our Half Century 50th episode (not out), we’ve caught and bowled Facebook’s Head of Strategy, and cricketer, Shekhar Deshpande. One of the world’s great strategists, Shekhar spent nearly two decades at the creative agency J Walter Thompson, across Bangalore and London, prior to joining Facebook. He’s had work awarded at Cannes, performed judging duties for the Effies, and worked with clients including Nike, Unilever, Shell, Diageo and Mondelez. Shekhar shares stories of his

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61:47

49: Why the smartest people ask stupid questions with...

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2020/10/30

Wielding a witch’s wand, we hot-footed aboard the Hogwarts Express for a magical chat with Founder of Bodacious and strategy’s own Severus Snape, Zoe Scaman, this week. Zoe’s love for sci-fi and strategy has sent her searching around the world for the next shiny thing, working for the likes of Droga5, Ridley Scott Creative Group, and Adidas. She’s developed a TV series for a huge fashion label, branded a celebrity or two, and is the go-to-guru for expertise on brand planning and entertainment

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52:52

48: "Should ads be more expensive?" with Andrew...

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2020/10/16

This week, we fired up the big screen and laid bait of a reminiscing watch of Wales’ glorious 3 – 1 Euro 2016 victory over Belgium to catch the best thing since sliced Bara-Brith; MediaCom’s Global Digital Director, Andrew Spurrier-Dawes. Arguably Wales’ finest export since Huw Edwards, ASD has worked with stellar brands like Mars, Sky, Tesco and eBay. Described by Rory Sutherland as ‘MediaCom’s polymath’, he still finds time to be an IronMan, Campaign 30 Under 30 winner, co-host of two

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44:03

47: How to write a good headline with one of the most...

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2020/10/02

They say you should leave an audience wanting more, but sod that, as this week we are giving you a huge double helping of more, as it is part 2 of our chat with George Tannenbaum. One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George is a freelancer who was previously Executive Creative Director and Copy Chief at Ogilvy for over 10 years, and has worked with huge brands like IBM, Boeing, PayPal and General Motors. Allow your ears to be

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40:17

46: One of advertising's biggest fish, George...

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2020/09/18

We’ve pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising’s biggest fish this week; the one and only George Tannenbaum. One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George is a freelancer who was previously Executive Creative Director and Copy Chief at Ogilvy for over 10 years. George has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential

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59:04

45: Nailing your diversity strategy with ad land's...

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2020/09/04

This week we’ve trawled and traversed all 50 US states in a 27-foot-long hot dog to catch former male cheerleader, Assistant Tour Manager to Britney Spears, mentee of Magic Johnson & ad land’s most diverse and disruptive Diversity Officer; Doug Melville. Another chapter of his remarkable CV tells us that as the first-ever Chief Diversity Officer of TBWA\North America, Doug has driven TBWA’s supplier diversity efforts to over $250 million in spend with female and diversely owned-and-operated

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52:18

44: Brush up on your Survival Skills for Freelancers...

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2020/08/21

This week, armed with a first-aid kit and copy of Bushcraft 101 we head through the hinterlands of Gloucestershire to catch Sarah Townsend for a chinwag. As a freelance copywriter, Sarah has over 20 years’ experience traversing the tumultuous territory of self-employment and now she’s written the book on it. Boasting over 100 5-star Amazon reviews, Survival Skills for Freelancers provides practical advice on the nuts and bolts of freelance work. She chats to us on a load of topics, including

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59:22

43: One half of the Wellness & Leadership power...

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2020/08/07

This episode is a Call to Action first as we’ve landed a supersized bumper catch; the power couple Alex Jamieson & Bob Gower. Alex was one of the co-creators and co-stars of the Oscar-nominated documentary Super Size Me, and is also the best-selling author of 5 books, a highly-sought-after wellness expert and success mentor, and has also been interviewed by Oprah. Bob is the amazing author of Agile Business: A Leader’s Guide to Harnessing Complexity, as well as an in-demand speaker and

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51:59

42: Find out why the Queen of GIFs & talented writer,...

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2020/07/24

We’ve lurked stage left disguised as a Victorian wench to nab musical theatre fan and exceptionally talented writer gem Higgins this week. A creative problem solver and a strong mental health advocate, gem rules ‘The Twitters’ with her unrivaled gift of creating the perfect GIF for any moment. She can also read an entire book in one bath soak (one can only imagine how wrinkly she would get if she took War & Peace into the tub). She talks to us on the inspiration behind her hugely popular

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45:00

41: What the business leader learnt from the stripper...

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2020/07/10

We’ve lurked in the wings of the Café De Paris, Piccadilly to catch the hugely successful entrepreneur and former burlesque dancer Paulina Tenner this week. Paulina is the founder of Grant Tree, an open culture company that pioneered an open salary scheme to help tech start-ups navigate the complex world of government funding. She talks to us on her ‘vomit edit’ writing process for her new book; ‘What the Business Leader Learnt From the Stripper’, Open Culture and Holacracy, how she got into

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53:04

40: How businesses can measure and monitor happiness...

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2020/06/26

We’ve laid down lures of cool Friday drinks to catch the ‘Pharrell Williams’ of statistics; happiness expert Nic Marks. Nic is the CEO and Founder of Friday Pulse, helping organisations understand employee wellbeing, as well as being a leading statistician and TED speaker, and is arguably best known for his work in creating The Happy Planet Index; the first global measure of sustainable well-being. He’s worked with The British Government and The Kingdom of Bhutan and has been featured in

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62:01

39: A masterclass in measuring and managing...

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2020/06/12

We’ve cast a net off the coast of Adelaide this week to catch one of the globe’s greatest researchers and Sci-Fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at that conveyor belt of marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world’s biggest brands. She is the author of two must-read books; Building Distinctive Brand Assets and How Brands Grow Part 2, co-authoring the latter with industry legend Professor Byron Sharp,

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40:14

38: What the world of medicine can teach marketing...

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2020/05/29

An internationally acclaimed copywriter and author who is partial to some wolf nipple chips (who isn’t?), Ryan Wallman is Creative Director and Head of Copy for Wellmark, a Melbourne-based creative agency specialising in healthcare. He has written for numerous industry publications, including Marketing Week, and is a co-author of the bestselling marketing book Eat Your Greens. More recently, Ryan smashed out his own masterpiece; The Drum Roses award-winning satirical scalpel that is Delusions of

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67:10

37: Listen to Richard Chataway reveal a great...

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2020/05/15

We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world. He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and

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71:46

36: Ten principles of customer experience to follow...

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2020/05/01

We’ve masqueraded as a waiter with dreams of Hollywood this week to catch LA’s finest CX designer Matt Watkinson. Matt is co-founder and CEO of Methodical and an internationally renowned author, speaker, and consultant on customer experience and business strategy, speaking at events for the likes of Microsoft, Salesforce, American Express, and the FBI. His first book, The Ten Principles Behind Great Customer Experiences, won CMI’s Management Book of the Year, and his second book, The Grid, was

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56:08

35: Thinking of making a move from figure skating to...

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2020/04/17

We’ve cut a cheeky round hole in the ice to catch former figure skater and strategic consultant and business leader Liana Dinghile, this week. A proud Londoner with a mix of Sicilian and Scottish heritage, Liana works with Tonic Creative Business Partners, having previously been at Siegel + Gale and Dragon Rouge. She has helped guide some of the world’s most successful organisations, working with the likes of Bayer, Sainsbury’s, British Airways and Hewlett Packard. She talks to us on her

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174 results

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