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PODCAST

Marketing Like a Mother

Olivia Radcliffe

A podcast for mom entrepreneurs who want to grow a thriving business while navigating the beautiful chaos of motherhood. Whether you"re squeezing in work during naptime or stealing a few moments of focus while Bluey entertains, this show is here to help you build a business and life you love - without sacrificing your sanity. Each episode features step-by-step strategies, actionable tips, and inspiring guest interviews to help you market smarter, not harder. If you"re asking questions like: - How

business marketing

All Episodes

21:54

How to Create Effective Case Studies

Marketing Like a Mother ·

2023/08/06

As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies. In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business. Andrea specializes in

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27:29

Are You A "Top Down" Or "Bottom Up" Planning Kind Of...

Marketing Like a Mother ·

2023/07/30

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁) Top-down thinking involves starting with

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25:01

Cultivate Your CEO Mindset

Marketing Like a Mother ·

2023/07/23

This week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency. In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and

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36:17

How Low-Cost Offers Can Transform Your Business

Marketing Like a Mother ·

2023/07/16

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard. Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way

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35:22

Create an Offer and Start Selling it in Just a Few Hours

Marketing Like a Mother ·

2023/07/09

This week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler. Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease. With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire. In this episode, Olivia and Julie delve into the power of turning creative

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24:39

Managing Down Time (Sick Days, Vacas, and Holidays,...

Marketing Like a Mother ·

2023/07/02

Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business. To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future

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33:49

Empowering Moms Without a Mom to Grow and Thrive

Marketing Like a Mother ·

2023/06/25

Motherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their

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39:04

Adapting Your Business to Meet Your Life Goals

Marketing Like a Mother ·

2023/06/18

In the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities. Laura is a marketing mentor for people who sell their expertise online as services, courses, programs,

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26:58

Strategically Crafting Market Visibility

Marketing Like a Mother ·

2023/06/11

In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs. This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content

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38:32

Navigating Neurodivergence In Business: How Our...

Marketing Like a Mother ·

2023/06/04

In our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success. We discuss: Our

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24:56

Marketing Strategies that DON'T Focus on Social Media

Marketing Like a Mother ·

2023/05/28

Are you a bit burned out with the social media hamster wheel? 🐹 This one’s for you! This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media. In the episode, we discuss: What we DO do on social Our favorite alternative marketing strategies How the different strategies play to our different strengths The #1 component to truly excellent marketing (in our opinion 😉) And more!

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28:01

How UX Can Enhance Your Conversions

Marketing Like a Mother ·

2023/05/21

This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!). Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte. In this episode, Susan and Michelle talk

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25:20

Grow Your Business by Becoming a Published Author

Marketing Like a Mother ·

2023/05/14

This week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors. In the episode, they discuss: How to leverage your stories to grow a business Strategies for writing a book quickly The benefits having a

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37:00

Running a Business as a Solo Mom

Marketing Like a Mother ·

2023/05/07

This week on the Marketing Like a Mother podcast, we explore the challenges of being an entrepreneur and a solo mom, particularly in the context of not having access to traditional support systems like childcare or a partner to help. Internal support systems are crucial for any entrepreneur, but especially for those who don’t have other forms of traditional support. When traditional support systems such as childcare or a partner are not available, it can be incredibly challenging to balance the

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28:43

Unlock Your Audience's True Potential Through...

Marketing Like a Mother ·

2023/04/30

This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers. Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for

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23:20

Podcasting for Business Growth

Marketing Like a Mother ·

2023/04/23

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line. In the episode, Olivia and Julia discuss: The convenience and effectiveness of podcasting How podcasting can help, depending on your specific audience How to use podcasts as a tool in your marketing strategy Adding

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20:17

Your Vision For Success - Just What is "ENOUGH"?

Marketing Like a Mother ·

2023/04/16

This week on Marketing Like a Mother, we’re tackling the question of just what is “enough” in our businesses . When it comes to money, number of clients, how much you work, how many offers you have, etc…there’s a lot of talk about setting your goals and deciding what you want out of your business and life. It can get really easy to get swept up in the big picture numbers and dreams that get thrown around that have become an industry standard of sorts. But, ultimately, if you want to feel happy and

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40:55

Adding Mindfulness Practices To Your Already Full Day

Marketing Like a Mother ·

2023/04/09

On the latest episode of the Marketing Like a Mother podcast, host Michelle Pontvert talks with Erin McCarthy, Ph.D. Erin is a Unified Mindfulness Certified Coach and Trainer, IMTA Certified Mindfulness teacher, APPA Certified Philosophical Counsellor, award-winning professor, author, and mama of twin teens. She is the Director of Humanities for the International Society for Contemplative Research and a Mind and Life Research Fellow. A long-time meditator, Erin came to teach mindfulness and

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28:52

Tame Your Hot-Mess Canva Account

Marketing Like a Mother ·

2023/04/02

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with Canva Verified Expert, Brenda Cadman. After spending more than two decades supporting businesses with their website development needs, Brenda now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently. Brenda has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an

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25:05

Chase Your Passions: A Framework For Productively...

Marketing Like a Mother ·

2023/03/26

This week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once. In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities. They

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