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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

24:06

Ep #276: If I Had No Referral Sources

Roadmap to Referrals ·

2023/09/26

Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Remember that building a referable business takes time and effort, but it is a journey well worth embarking on. By implementing these strategies, you can overcome the challenges of having no referral sources and pave the way for a thriving business. Resources

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18:32

Ep #275: Tech Start Up Applications to Improve Referrals

Roadmap to Referrals ·

2023/09/19

There are different ways to start a business and scale it. Today, we dive into the world of startups and how you can use their strategies to improve your referrals. We discuss three valuable tips typically given to startups, and I’ll show you how to implement them in your own referral process. It's a unique perspective that will surely enhance your referral game. Get ready to double down on your referral sources and watch your business thrive! Resources and links mentioned in this episode can be

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15:32

Ep #274: How We Prep Inside the BRB Coaching Program

Roadmap to Referrals ·

2023/09/12

I believe it was Ben Franklin who said, “By failing to prepare, you are preparing to fail.” Join us as we discuss the importance of preparation and planning for referral success. In this episode, you will get a sneak peek into our coaching program, Building a Referable Business (BRB). Learn how we structure our 90-day sprints to help members reach their goals. We also discuss how these strategies can be applied to any business to achieve success. Resources and links mentioned in this episode can be

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28:48

Ep #273: My Leads Framework

Roadmap to Referrals ·

2023/09/05

Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions you make about sales is in a category all by itself. In this episode, I explain the three categories that encompass all sales activities and how using this framework helps me make decisions in my own business. This helps avoid the "rocking horse syndrome" of feeling busy but not making

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18:17

Ep #272: When to be a Scuba Diver vs Astronaut

Roadmap to Referrals ·

2023/08/29

What do scuba divers and astronauts have to do with referrals? I haven’t gone off my rocker, stick with me here. I read about this concept in a book called Every Word, and although the concept in that context wasn’t about business, it SO applies to business. In this episode, I’ll share what your business and referrals actually have to do with scuba divers and astronauts—and how this concept can help you find perspective in the right way. Resources and links mentioned in this episode can be found on

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26:47

Ep #271: 3 Referral Tactics to Implement Immediately

Roadmap to Referrals ·

2023/08/22

Implementation trumps knowledge every day—and twice on Sunday! Because what good is all that knowledge and information if you don’t implement it? So if you want to get better at implementation and put all that knowledge you’ve gathered to good use, I've got you covered today. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/271

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18:16

Ep #270: Referral Q&A

Roadmap to Referrals ·

2023/08/15

Can you bring old referral sources to a new business? Is there a limit to referral sources? Today I’ll be answering these questions and more from the Summer School for Referrals program that I hosted in July. These particular questions were ones I wanted to address because they are SO valuable and can often get people stuck, so don't miss this episode! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/270

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18:04

Ep #269: Making Tracking Sexy Again

Roadmap to Referrals ·

2023/08/08

Why do I want to make tracking sexy? Wait until you see the value and the results of your tracking and then you might get a better understanding of why it can be so valuable and possibly even… sexy. Yep. There are so many situations that I see and hear about where decisions are made without solid data to back them up. This is a problem, and in this episode, I’ll explain why this is so common and how it slows your growth. Resources and links mentioned in this episode can be found on the show notes

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19:57

Ep #268: Side Effects of Inconsistent Referrals

Roadmap to Referrals ·

2023/08/01

Referrals are a valuable asset, but they shouldn't be taken for granted—earning them requires effort, and the approach matters! And inconsistent referrals? They can have some unpleasant side effects you definitely want to avoid. So today, I’m sharing what to do instead of asking for referrals so you can learn how to generate them naturally and build long-term, sustainable processes. Resources and links mentioned in this episode can be found on the show notes page

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39:42

Ep #267: Biz Owner Mindset: Working from Rest

Roadmap to Referrals ·

2023/07/25

Rest… sometimes there is no better state to be in. But what if your productivity or working state came from a place of rest? That's a concept worth exploring, isn't it? In this captivating episode, we are joined by Teresa McCloy, coach, author, podcaster, and creator of the REALIFE Process®, as she dives into the importance of rest and its impact on our productivity. Drawing from her personal experience as a recovering workaholic, Teresa enlightens us on what it truly means to work from a place of

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30:06

Ep #266: Biz Owner Mindset: Cultivating Happiness

Roadmap to Referrals ·

2023/07/18

Dr. Ellen Wong, ND, Chief Happiness Officer, and speaker, joins the show to discuss cultivating happiness. Our conversation centers around the importance of happiness in one's life, highlighting that it should be the ultimate goal for everyone. Often, we mistakenly believe that happiness will come after achieving a particular milestone or reaching the pinnacle of success. However, Dr. Wong encourages us to challenge this notion, emphasizing that true happiness cannot be found by constantly seeking

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38:37

Ep #265: Biz Owner Mindset: Mental Health Protection

Roadmap to Referrals ·

2023/07/11

Do you know how to detect burnout in yourself? In this episode, we delve into the crucial signs of burnout and the importance of proactive mental health management. Our guest, Cayme Andréa, Owner and Leadership & Human Capital Management Consultant of Catalyst Global, offers proven systems and methodologies to help you achieve success in both your professional and personal lives. Resources and links mentioned in this episode can be found on the show notes page

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46:07

Ep #264: Biz Owner Mindset: Habit Formation

Roadmap to Referrals ·

2023/07/04

Habits are important, and entrepreneurs and business owners everywhere talk about how specific habits have contributed to their success. But it can be overwhelming to think about making a change and establishing a new habit when you don't know where to start. In this episode, we have Linda Fogg-Phillips, M.S., Director of Tiny Habits Academy, who will share the ABCs of habit formation. Resources and links mentioned in this episode can be found on the show notes page

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39:02

Ep #263: Biz Owner Mindset: Belief Formation

Roadmap to Referrals ·

2023/06/27

Our special guest, Matt Clark, a former NASCAR professional turned Chief Mindset Officer and Team Performance Strategist, joins us for an insightful conversation about the fascinating concept of belief formation and its impact on our success. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/263

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39:50

Ep #262: Biz Owner Mindset: Executive State

Roadmap to Referrals ·

2023/06/20

Have you ever heard of the saying "You're either thriving or surviving?" In this episode, our guest, Dr. Eugene Choi, a transformational mindset coach and clinical pharmacist, reveals how operating from different mental states can determine success or stagnation. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/262

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13:36

Ep #261: Biz Owner Mindset

Roadmap to Referrals ·

2023/06/13

As an entrepreneur, I understand the challenges and rewards of this journey, and I've come to realize that our mindset plays a crucial role in our success. In this summer series, we'll explore the importance of cultivating the right mindset for business owners and the impact it can have on every aspect of our lives. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/261

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21:45

Ep #260: Referral Q&A

Roadmap to Referrals ·

2023/06/06

Picture this: someone tells you they will refer you, but does it ever really happen? In this Q&A session, I unveil a question that arose after one of my recent presentations, sparking a discussion among my BRB members. The question on everyone's mind is: "Am I doing something wrong when people don't follow through on their referral promises?" Get ready as we dissect this question from three different angles, uncovering actionable strategies along the way. Resources and links mentioned in this

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13:36

Ep #259: When the Referral Situation Drives the Tactics

Roadmap to Referrals ·

2023/05/30

Today we explore the importance of tailoring tactics to suit the unique situations at hand. We will be listening to snippets from our BRB Q&A calls where I am answering specific questions from my clients. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/259

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16:24

Ep #258: Understanding Power Referral Sources

Roadmap to Referrals ·

2023/05/23

Do you have a power referral source? If so, would you be able to replace them if they suddenly stopped referring your business? In this episode, we delve into the concept of power referral sources and their significance. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/258

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22:18

Ep #257: Do This, Not That For Referrals

Roadmap to Referrals ·

2023/05/16

Don’t fall for all the bad strategies out there for generating referrals. There are so many wrong ways to get referrals and it can really get me fired up! In this episode, I’ll be breaking down a few of the worst ones so that you don’t have to waste as much time and energy finding out the hard way. It’s time for a little game of “Do this, not that!” Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/257

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