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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:38:21

Ep 311: The Root of the Issue

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/16

Market Proof Marketing · Ep 311: The Root of the IssueFor this episode, it’s the Beth and Julie show! Kevin is out sick so Beth Russell and Julie Jarnagin take charge and jump into discussion on builders who are overcomplicating their marketing and urge builders to ask themselves “What is the goal?” and build your strategy from there! They dive deeper into setting goals for the next year and Julie suggests before making goals for the upcoming year, reflect on last year's goals and what was actually

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00:58:11

Ep 310: Investing In Integrity

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/09

Market Proof Marketing · Ep 310: Investing In IntegrityIn this episode, Andrew Peek is joined by Beth Russell and Jen Barkan! Together, they discuss the motivation that comes with investing in your goal more heavily and how, through your investment, your passion is more noticeable to those around you, similarly to businesses investing in good marketing that earns loyalty from customers. Beth stresses the importance of having integrity in home building no matter how enticing it can be to cut corners

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00:44:09

Ep 309: Killer Caffeine

Market Proof Marketing: Home Builder Marketing Insights ·

2023/11/02

Market Proof Marketing · Ep 309: Killer CaffeineIn this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The team discusses marketing blunders that, despite going through many hands, still lead to a miss… or fatality. They stress the importance of doing marketing research beforehand for the success of a new community and how the littlest detail can make the most impact. Together they agree you should NOT focus only on one metric but do your own research and find other metrics as

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01:11:01

Ep 308: The Lag Effect

Market Proof Marketing: Home Builder Marketing Insights ·

2023/10/26

Market Proof Marketing · Ep 308: The Lag EffectIn this episode, Kevin Oakley is joined by Andrew Peek and special guest Amanda Martin, an Online Sales Coach here at DYC! Amanda gives some insight into personalization and how far an OSC should go to find an emotional connection for a lead. The team discusses “the lag effect” and the importance of marketers helping their team to understand it and their thoughts on a new Ai rollout of celebrity lookalike chat bots. Story Time (04:29)Amanda quoted Kevin

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01:01:01

Ep 307: The Warehouse Of Empty Promises

Market Proof Marketing: Home Builder Marketing Insights ·

2023/10/19

Market Proof Marketing · Ep 307: The Warehouse Of Empty PromisesIn this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin! The team dives into marketers who are struggling to integrate sales teams that want to be involved. Their advice: They can be involved, but within your boundaries. Kevin shares his new favorite thing to ask during meetings. They discuss how the marketing message in home building can get over complicated and that it’s worth taking a step back, looking at the data

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00:56:08

Ep 306: The Girls Club

Market Proof Marketing: Home Builder Marketing Insights ·

2023/10/12

Market Proof Marketing · Ep 306: The Girls ClubIn this episode, the ladies take over! Beth Russell is joined by Jen Barkan and Julie Jarnagin and together the three share their Summit recaps as well as how they are dealing with the post-Summit blues. They discuss the passion and excitement that comes with attending a content rich seminar, but also the realities of what that looks like when you go home. They talk about the importance of not being afraid to be vulnerable and admit when you don’t know

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00:32:54

Ep 305: Creating Your Backup Plan with Tara Barlia

Market Proof Marketing: Home Builder Marketing Insights ·

2023/10/05

Market Proof Marketing · Ep 305: Creating Your Backup Plan with Tara BarliaDue to recent Summit events, we are releasing a special Online People Talking episode! In this episode, Jen Barkan is joined by Tara Barlia! Tara is an Online Sales Specialist at EYA, LLC and sat down with Jen to give some expert advice on having a backup plan. Tara shares that the most important way to avoid burnout is finding a backup person to handle leads over the weekend or during your vacation time so you're not coming

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00:48:26

Ep 304: Collaborate and Communicate

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/28

Market Proof Marketing · Ep 304: Collaborate and CommunicateIn this episode, Kevin Oakley is joined by Andrew Peek and Julie Jarnagin! The team is excited about the upcoming Summit and shares how they are preparing for the big event. Julie ponders how a team can see problems in marketing before they happen and Andrew and Kevin share their thoughts on how they would go about fixing the issue. They discuss how difficult it can be for a marketing team when communication is lacking or kept from them and

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01:02:43

Ep 303: Things We Never Need To Say In The Industry...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/21

Market Proof Marketing · Ep 303: Things We Never Need To Say In The Industry Ever AgainIn this episode, Kevin Oakley, is joined by Beth Russell and Julie Jarnagin! Kevin recently got back from a conference and shares his thoughts on the experience as well as the importance of understanding your audience. Together, they reflect on the uncomfortable challenge of change but agree that it’s necessary and urge listeners to surround themselves with people who will be honest with you and genuinely help

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01:13:19

Ep 302: The Measure of Success

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/14

Market Proof Marketing · Ep 302: The Measure of SuccessIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan! The team is currently participating in fantasy football and Jen shares her stats so far. Together, they consider how to measure the success of an ad if it doesn’t become a lead and talk about how everything is hanging on interest rates right now. Spicy Kevin makes several appearances and keeps the conversation interesting!Story Time (06:34)Andrew is trying to figure out how you measure

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00:54:02

Ep 301: There's No Toenails In Our Carpet!

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/07

Market Proof Marketing · Ep 301: There's No Toenails In Our Carpet!In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! Andrew weathered a hurricane in Florida which prompts the three of them to list off selling points in homes for Florida residents. Together, they discuss desperate marketing methods that can lead to a negative impact on potential buyers and also lead to consumers pushing for more out of their builders.Story Time (05:47)Andrew is puzzled by a townhome

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00:59:26

Ep 300: Good Content Looks Effortless

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/30

Market Proof Marketing · Ep 300: Good Content Looks EffortlessIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnaginare joined by a surprise guest, Karla Tuten! The team celebrates the 300th episode by keeping it casual. Karla gives a deep dive into visual marketing and offers tips for builder content, especially for those who don’t know where to start. They discuss the challenges of creating good content that contains real facts, real data and is packaged well graphically. Good content looks

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00:42:42

Guest Episode: Sorting Through the Perceptions &...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/28

Market Proof Marketing · Sorting Through the Perceptions & Realities of Today’s Mismatched Market with Nick BoniakowskiIn this episode, Kevin Oakley is joined by Nicholas Boniakowski, Head of Agent Partnerships at Opendoor. Together, they discuss an article from Opendoor that sheds light on the current real estate market. Nick unpacks what a “mismatched market” means and the inconsistencies with what consumers are saying and what they are doing. They talk about the future of the economy and

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01:01:18

Ep 299: One Stop Shop

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/24

Market Proof Marketing · Ep 299: One Stop ShopIn this episode, Kevin Oakly, Beth Russell and Julie Jarnagin marvel that they're only one episode away from episode 300! They discuss Zillows new "Super App" which promises to be the one-stop shop for everything by cutting out the middleman and how the one group that will struggle with the change is realtors. Together, they celebrate kids going back to school and discuss the difference between highlighting scarcity and creating artificial scarcity.Story

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00:24:01

Ep 298: Building Certainty for the Uncertain Builder...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/21

Market Proof Marketing · Ep 298: Building Certainty For The Uncertain Builders with Julie JarnaginIn this episode,Kevin Oakleyis joined by our very own Julie Jarnagin to talk about her new book Building Certainty! Julie gives us an inside look into what she believes to be the most valuable takeaways as well as her reasons for writing this book in the first place. Content can be a source of pain for builders, but Julie has simplified the process and created a guide to make it that much easier!Kevin

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00:56:12

Ep 297: Less Is More

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/17

Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Story

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01:03:16

Ep 296: Be Curious, Be Attentive

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/10

Market Proof Marketing · Ep 296: Be Curious, Be AttentiveIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan discuss the reasons why it is so vital to be passionate, ready to learn, curious and attentive about the world around you. They go over an article on personal brand rules for employees, pointing out what they would add and emphasizing rules they agree are effective. Together, they discuss their thoughts and fears on the looming mass inventory of used homes that will inevitably affect

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00:43:11

Ep 295: Utilizing Meaningful Information to Create...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/07

Market Proof Marketing · Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara WrayIn this episode,Kevin Oakleysits down with Barbara Wray,the Senior Vice President of Strategic Growth at Wick Marketing. Barbara shares an inside look at their nationwide study of new home buyers and shares the process that led them to inspect the attitudes, aspirations and motivations instead of just looking at the demographic. They discuss the results from the survey and share their

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00:49:58

Ep 294: Marketing Is Like An Onion

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/03

Market Proof Marketing · Ep 294: Marketing Is Like An OnionIn this episode, Andrew Peek, Beth Russell and Julie Jarnagin discuss the blend of being both coach and strategist but that it’s okay to choose one path and go for it: don’t be someone you’re not, be the best version of you! Beth shares that her favorite marketing phrase is “marketing is like an onion" meaning there are layers and layers to be pulled back and discovered. At the end of the day, they agree that the unpredictability of the

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00:59:28

Ep 293: Rates High, Inventory Low, Good Luck!

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/27

Market Proof Marketing · Ep 293: Rates High, Inventory Low, Good Luck!In this episode, Kevin Oakly, Beth Russell and Julie Jarnagin celebrate the release of Julie’s new book “Building Certainty: Content Marketing for Home Builders”! Julie shares her inspiration for writing the book and gives an insight into what one can expect to gain from reading the book! They discuss the most effective marketing strategies including digging deeper and getting personal. Together they agree that the last few weeks

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