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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

7:37

Episode 96: From Chaos to Clarity: Smart Donor Segments

Million Dollar Nonprofit ·

2025/06/16

Still blasting the same email to your entire list?If your donor list feels more like a disorganized mess than a powerful fundraising tool, you’re not alone. But there’s a better way—and no, it’s not just for big nonprofits with massive budgets and tech teams. It’s called smart segmentation, and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you exactly how to use it to raise more, get fewer unsubscribes, and finally start sending the right messages to the right donors.You’ll learn

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6:30

Episode 95: How to Build a Donor Avatar in 10 Minutes...

Million Dollar Nonprofit ·

2025/06/15

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.See a real

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6:30

Episode 95: How to Build a Donor Avatar in 10 Minutes...

Million Dollar Nonprofit ·

2025/06/15

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.See a real

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8:17

Episode 94: Why People Really Donate (And How to...

Million Dollar Nonprofit ·

2025/06/14

Why They Give: Speak Your Donor’s Language with the Donor Identity FrameworkEver wonder why some emails resonate—and others fall flat? It’s not about how clever your writing is. It’s about who you’re speaking to. In today’s episode of The Million Dollar Nonprofit, I’m breaking down a powerful, 3-part system I call the Donor Identity Framework—a simple but game-changing approach that helps you connect with donors on a deeply personal level.You’ll learn how to identify your Empaths, Advocates, and

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5:59

Episode 93: Fundraising $12K in 72 Hours—Without...

Million Dollar Nonprofit ·

2025/06/13

What if your next fundraising campaign ran itself—while you were out living your life?In this episode of The Million Dollar Nonprofit, host Tom Kelly shares how to build a “weekend workflow” that lets your fundraising emails, texts, and social posts launch on autopilot—while you enjoy your Saturday.No burnout. No scrambling. Just smart automation, AI-powered tweaks, and a plug-and-play campaign system that brings in donations without nonstop hustle.You’ll learn how to:Build a 3-day campaign asset

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8:56

The AI Workflow That Ends Last-Minute Fundraising

Million Dollar Nonprofit ·

2025/06/12

Feeling like you’re always a step behind on your fundraising calendar? You’re not alone—but it doesn’t have to be that way.In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through how to plan your entire year of fundraising and outreach in just one focused afternoon. No scrambling before Giving Tuesday. No last-minute Earth Day posts. Just a clear, doable roadmap powered by ChatGPT, Google Sheets, and smart systems that save your time (and sanity).You’ll learn how to

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6:55

Episode 91: Fix Your Fundraising Funnel Without...

Million Dollar Nonprofit ·

2025/06/10

Fundraising Funnel” Sounds Gross? Let’s Fix That.You know that sinking feeling when someone says “you need a fundraising funnel”? Like suddenly, you’re supposed to turn into a marketer, copywriter, and tech wizard all at once? Yeah—no thanks.But here’s the truth: You already have a funnel. It just might be stuck in your head, a little broken, or missing a few key steps. Today, we're going to fix that—without the cringe.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to

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5:54

The AI-Powered Newsletter That Boosts Donor Engagement

Million Dollar Nonprofit ·

2025/06/09

Nonprofit newsletters are often long, clunky, and ignored. But what if yours were short, human, and actually got opened?In this episode, Tom Kelly shows you how to write a powerful donor newsletter in minutes—with a little help from AI. You’ll learn how to:Pick a winning newsletter format (that doesn’t change every month)Use ChatGPT to write warm, engaging content fastCraft subject lines that 3x your open ratesEnd with a question that sparks real replies (and sometimes donations)Automate and

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5:44

Episode 89: From One Story to a Week of Posts:...

Million Dollar Nonprofit ·

2025/06/08

What if your nonprofit could show up online every week without burning out your team? In today’s episode, I’ll walk you through how to build an AI-powered content flywheel that turns one idea into 10+ pieces of content—email, social, video, and more.This system is for any nonprofit that’s short on time but big on stories. You’ll learn how to capture one meaningful moment (your “content seed”), then use AI to repurpose it into an entire week’s worth of outreach that keeps your donors engaged and your

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6:37

Episode 88 How to Build a Donor Match System That...

Million Dollar Nonprofit ·

2025/06/07

What if fundraising felt more like matchmaking?Every donor is different—some love hands-on programs, others care about systems change or behind-the-scenes support. But most nonprofits send the same generic updates to everyone. No wonder engagement is flat.In today’s episode, Tom Kelly shows you how to use AI to build a donor matchmaking system that connects the right person to the right project—automatically. You’ll learn how to tag your programs, segment your donor list, and send personalized

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6:34

Episode 87: From Frazzled to Founder: The Startup...

Million Dollar Nonprofit ·

2025/06/06

What if your nonprofit ran like a startup—lean, fast, and laser-focused on growth? What if it automated like a tech founder—without the 100-hour weeks or massive budgets?In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to scale your mission with the mindset of a startup and the tools of Silicon Valley. You’ll learn how to build systems that run themselves, automate repetitive work, and use AI to streamline everything from donor onboarding to email

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6:47

Episode 86: Legacy Giving Without the Awkwardness:...

Million Dollar Nonprofit ·

2025/06/05

Legacy giving doesn’t have to be uncomfortable—and it definitely doesn’t have to feel like estate planning. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a legacy giving funnel that’s warm, hopeful, and deeply personal. You’ll learn how to reframe the conversation so it’s about impact that lives on, not end-of-life decisions.We walk through a fully AI-powered, 3-email campaign you can automate today—with prompts for each message, subject lines that work, and

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5:56

Episode 85: Got Cold Donors? Here’s How to Bring Them...

Million Dollar Nonprofit ·

2025/06/04

Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.You’ll learn:How to write warm, human emails with ChatGPTThe 3-part sequence: Reconnect, Remind, ReinviteHow to automate the entire campaign in under an hourReal-world results (spoiler: one donor gave $1,000 out of nowhere)If you’ve got lapsed donors or email

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5:43

Episode 84 - Finally: AI That Gets Your Nonprofit Voice

Million Dollar Nonprofit ·

2025/06/03

Your Emails Should Sound Like You — Not a RobotEver send an email and cringe a little when you read it back? Too stiff. Too formal. Too… nonprofit-y. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly shows you how to flip the script and train ChatGPT to actually sound like you — warm, real, and human.You’ll learn a dead-simple 3-step method to create a “voice file” that AI can use to mimic your natural tone in everything from donor thank-yous to grant intros to social captions

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6:43

Turn Crickets into Commitments with These Prompts

Million Dollar Nonprofit ·

2025/06/02

You had the perfect donor meeting — great questions, real interest, even a smile during your impact story. Then? Crickets. No reply. No donation. Just silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares 7 donor follow-up prompts that saved a $25,000 gift — and how you can use them word-for-word.You’ll learn how to build a simple, automated 10-day follow-up sequence using ChatGPT and platforms like ConvertKit or DonorBooks. From the immediate recap email to a text bump and

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7:03

The Donor Love Ladder: From $25 to $10K

Million Dollar Nonprofit ·

2025/06/01

Most nonprofits treat every donor the same — but major gifts come from meaningful, intentional relationships, not generic thank-yous. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through the Donor Love Ladder, a five-step journey that turns one-time donors into lifelong partners — all without adding manual work to your plate.You’ll learn how to use ChatGPT and automation tools like ConvertKit, DonorBooks, and Zapier to create a seamless, heartfelt donor journey — from first

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6:41

The 3-Step System to Save Hours on Volunteer...

Million Dollar Nonprofit ·

2025/05/31

Volunteers are your secret weapon—but managing them can feel like a full-time job.In this episode of The Million Dollar Nonprofit, host Tom Kelly breaks down how to save hours every week by automating the most time-consuming parts of volunteer management. From onboarding to reminders to appreciation, you’ll learn how to build a seamless volunteer experience that runs on autopilot.You’ll walk away with:A 3-step automation flow you can set up todayChatGPT prompts to generate onboarding emails,

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7:24

How to Eliminate 90% of Your Nonprofit Busywork with...

Million Dollar Nonprofit ·

2025/05/30

You didn’t start a nonprofit to be your own admin assistant.You started it to make a difference. But now you're buried in emails, Zoom links, donor thank-yous, and spreadsheet chaos.In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how to eliminate 90% of your busywork using systems, automation, and AI—so you can stop spinning your wheels and get back to work that actually moves your mission forward.You’ll learn:How to spot $10/hour tasks stealing your time from $1,000/hour

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7:03

How to Turn Nonprofit Chaos Into Operational Clarity...

Million Dollar Nonprofit ·

2025/05/29

Running a nonprofit can feel like juggling fire while riding a unicycle—blindfolded. One minute you're solving problems, the next you’re buried in emails, grant deadlines, and donor questions. And somehow, you’re still expected to lead.In this episode of The Million Dollar Nonprofit, host Tom Kelly shares a practical 3-step framework to help you go from chaos to clarity—without needing a big team or MBA.You’ll learn how to:Build your Operating Rhythm – Map out your weekly priorities, roles, and

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6:28

Automate Your Board Updates with AI

Million Dollar Nonprofit ·

2025/05/28

Let’s be honest—your board wants more updates, but you’re already drowning in them. You’re juggling donor reports, grant deadlines, team check-ins… and now they want metrics, wins, and a roadmap too? The good news: you don’t need more meetings—you need a smarter system.In this episode of The Million Dollar Nonprofit, host Tom Kelly introduces a powerful, time-saving solution: the AI-powered board briefing. You’ll learn how to use ChatGPT to automatically generate monthly board updates in your own

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