Education Marketing Leader with Chris Rapozo

Back in November 2022, I sat in on a roundtable discussion on social media marketing in higher ed during #AMAHigherEd and noticed Eddie Francis seamlessly moderate the session attended by nearly 30 people with ease.The next morning I saw Eddie at breakfast, introduced myself, struck up a conversation, started following him on LinkedIn, and took note of a social proof campaign he started at Dillard University.Friends, meet Eddie Francis, Dillard University’s Director of Communications and Marketing,

Meet your customers where they are, not where you want them to be. I had the privilege of interviewing Jenny Stone, Sr. Director of Business Strategy for one of the largest cloud-based technology companies in the world. Jenny has 15+ years of marketing strategy consulting experience and worked alongside marketing teams across nearly every industry.She has a B.A. in Photography and English and earned a master’s degree in information technology. Despite her master’s degree in IT and a background in

Have you considered starting a podcast as part of your 2023 marketing efforts? Two things you need to succeed:Be consistentBe in it for the long haulI had the great pleasure of getting Robb Conlon, owner of Westport Studios, on the line to learn about his story and share some advice to help aspiring podcasters get off to the right start. With well over 1,000 podcasts produced across multiple industry verticals, including education, legal, and finance, Robb knows what separates the good from the bad

Look up the word Mensch and then become one.When I asked Troy Singer, who to chat with to learn more about video marketing, he mentioned Rob Clark, the creator of That Tall Family.That Tall Family has over 2 million followers across three channels:YouTubeTikTokInstagramThe brand is on track to reach 2 billion organic views in the last 22 months. I thought I’d be a long shot to get Rob on the line, but he graciously agreed to meet and share some of his insights on creating successful videos with me

“Everyone you meet is fighting a battle you know nothing about. Be kind. Always.” Robin WilliamsA quote by the late Robin Williams that lives on because of the mindfulness of people like Elliot Lollis. Elliot, a proud University of South Carolina PR grad, brand strategist, serial question asker, and resident cheerleader at Up&UP, a marketing agency serving higher-ed clients, was my latest guest and subject of today’s marketer story.I first met Elliot and her team at #AMAHigherEd last November

Leonard Ravenhill once said that “the opportunity of a lifetime must be seized within the lifetime of the opportunity,” and Gary Hudoff did just that four years ago when the bank he initially interviewed for a bank teller’s position offered him a marketing role instead.While studying marketing at his local community college, Gary wasn’t entirely sure what he wanted to do with the rest of his life. He used his cash-handling experience gained in the retail industry to apply for teller positions at

Welcome to the Marketing Tales Show with Chris Rapozo, a podcast created to spotlight and highlight marketers, tell their stories, and share their knowledge with those interested in all things marketing.

Relationships matterIf I had to sum up my call with Troy Singer, co-host of the Higher Ed Marketer Podcast and Digital Marketing Specialist at Ring Digital, in two words, that’s what I’d say. Troy is a proud Ohio State Buckeye alumn, seasoned marketer, and accomplished podcaster. His civic involvement is admirable, as he serves as a board member at multiple organizations in the greater Dayton metropolitan area. I was first introduced to Troy in July on my way to work through his podcast when I