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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

63:09

How Do Founders Spend The Money They Raise? Two...

Cubicle to CEO ·

2024/03/18

Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!In this live recording, you get to eavesdrop

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33:16

‘Best Of’ Podcasting: 9 Tips To Grow Your Show +...

Cubicle to CEO ·

2024/03/11

We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at:

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32:54

The Science of Asking Good Questions (To Get More...

Cubicle to CEO ·

2024/03/04

We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success.In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator between

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56:27

Being A Breadwinning Woman: 3 Ways This Relationship...

Cubicle to CEO ·

2024/02/26

According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards?I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience of

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59:53

Should You Be Running Your Own FB Ads? How She...

Cubicle to CEO ·

2024/02/19

Curious what it’s like to bring your ads in-house?Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to

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57:56

After The Purchase: How UX Drives Sales ($1M in 13...

Cubicle to CEO ·

2024/02/12

“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when

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57:26

Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure...

Cubicle to CEO ·

2024/02/09

Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights.Connect with Noah:Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6Thttps://milliondollarweekend.comGet his weekly newsletter: https://noahkagan.com/View the transcript for this episode at:

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55:07

Converting A Small Audience: Using Branded Events To...

Cubicle to CEO ·

2024/02/05

A branded event goes beyond slapping your brand colors and logo on a presentation.Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or

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41:28

[Q4 2023 Income Report] $200K PROFIT Despite Pausing...

Cubicle to CEO ·

2024/01/29

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteWe're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at

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6:19

[TEASER] Why I'm Setting Guidelines, Not Goals in...

Cubicle to CEO ·

2024/01/26

Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing

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7:25

[TEASER] Launch Debrief: 12 Days of Christmas

Cubicle to CEO ·

2024/01/24

We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuiteView the transcript for this

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56:54

Strategic Downsizing: This CEO Grew Take Home Pay By...

Cubicle to CEO ·

2024/01/22

It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual

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58:23

Tired Of Video-First Content? $50K Sold Out LinkedIn...

Cubicle to CEO ·

2024/01/15

Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name.Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn.In today’s case study, Tania is giving us a Cubicle to CEO exclusive by revealing the 3 step process she used to easefully sell out her coaching program on LinkedIn

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53:11

Need a Quick Cash Injection? Invisible Strategies...

Cubicle to CEO ·

2024/01/08

We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts.After taking an intentional 3 month break from selling, holistic business coach Tiffany Napper came back with a bang and managed to generate $70,300 in just 4 weeks. She signed 10 total clients during this short window - 5 of whom were previous clients she brought back into her ecosystem with the “invisible” strategies she’ll share in our case study

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35:27

‘Best Of’ Launching Roundup: 8 Underrated Tips For...

Cubicle to CEO ·

2024/01/01

Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. All referenced

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45:25

Bonus #51: My Cubicle to CEO Story

Cubicle to CEO ·

2023/12/27

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/cUgiYJNq7hQAeEMVdCy-LZ3UalA?utm_source=copy_urlThank you to our sponsor!Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50Links mentioned in this episode:Welcome to The

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54:12

YouTube Is Her #1 Lead Generator: Using Long-Form...

Cubicle to CEO ·

2023/12/25

With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business.Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & strategies to dismantle the starving artist narrative by booking celebrity clients and global brands

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31:44

Bonus #50: My One Regret This Year...

Cubicle to CEO ·

2023/12/20

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/rDF4JPXzGLVhtL5CyfFZD30IOto?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a

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62:25

Build Sustainable Giving Into Your Business Model:...

Cubicle to CEO ·

2023/12/18

“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.”Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s financial

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36:47

Bonus #49: My Week in California (Takeaways On...

Cubicle to CEO ·

2023/12/13

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteTry 7 days free & save 50% on your first year of Honeybook: https://share.honeybook.com/ellenLinks mentioned in this episode:Bonus #47: These Won't Be Public: https://link.chtbl.com/dIlOm9_UBonus #6: WTH Is A Media Company: https://link.chtbl.com/kRZk53Z_Metricool Panel w/ Latasha James:

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415 results

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