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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

39:11

312 - The Online Marketing Secrets You Need to Know...

The Marketing Millennials ·

2025/02/19

Online marketing is changing every day. Are you keeping up with it?Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT. The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at

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10:46

SPECIAL SERIES: Little Ideas for Landing Pages |...

The Marketing Millennials ·

2025/02/18

Are your landing pages GOOD? Probably. Are they converting? Well…Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element. Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on

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35:41

311 - How To Make Merch That People Actually Want...

The Marketing Millennials ·

2025/02/14

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic?This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your

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26:51

310 - How Food Brands Create Menu Hits with Jessica...

The Marketing Millennials ·

2025/02/12

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers. In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will

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13:35

SPECIAL SERIES: Two Reasons Why You Should Have a...

The Marketing Millennials ·

2025/02/10

There’s a TON of value in having a newsletter. There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have. Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or

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14:33

309 - Marketing Cannabis 101 with Mike Tebb

The Marketing Millennials ·

2025/02/07

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it?Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back. Plus, storytelling with the cannabis industry poses some

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42:28

308 - How to Start A YouTube Channel for Your Brand...

The Marketing Millennials ·

2025/02/05

Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar. YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best

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13:09

SPECIAL SERIES: When to Fire Your Clients | Bathroom...

The Marketing Millennials ·

2025/02/03

You’re not going to click with every client. So, what’s the right way to break up with them?Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page. Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase

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8:30

How To Prevent Marketing Fire Drills (Solo Edition)

The Marketing Millennials ·

2025/01/31

Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success. Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list

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40:19

307 - How To Never Miss A Marketing Lead Again with...

The Marketing Millennials ·

2025/01/29

Don’t get it twisted: SDRs do a ton of work and their job entails a TON. So when you’re taking inbound leads, talking to potential clients, leading demo requests, etc. it’s a lot to handle—but there’s a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too. AI SDRs also have capabilities that regular SDRs may not have, like remembering hundreds of posts, giving lists of product recs and more. How do

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12:22

SPECIAL SERIES: This 1 Tip Will Increase Your Open...

The Marketing Millennials ·

2025/01/27

Daniel has the secret to getting people to open your email… Time is an investment—and it’s time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It’s really that simple, huh? Plus, Jay mentions using three lines of text leading into topics. Why? This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it’s changing how we engage with

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30:49

306 - How AI is changing SEO with Mike Witham

The Marketing Millennials ·

2025/01/24

Lots of things in marketing are changing every day because of AI—especially SEO.Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches. What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way,

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9:59

How to Write a KILLER Design Brief (Solo Edition)

The Marketing Millennials ·

2025/01/22

Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook. What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you’ll be placing things. And, you need to define success. Throw those vanity metrics out the window—be upfront about what you really want to accomplish. Plus, you have to

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11:55

SPECIAL SERIES: Hidden Benefits of a Podcast |...

The Marketing Millennials ·

2025/01/20

Podcasting is IN. Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them? Plus, you should aim to do more than audio—lots of creators and brands are also clipping their recordings to put on TikTok and Reels. That’s killing two birds with one stone in

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44:38

305 - Customer Acquisition Playbook for 2025 with...

The Marketing Millennials ·

2025/01/17

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year. We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand. Plus, Joey shares why he uses a network of content creators and why they’re

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33:46

304 - Guide to Athlete Marketing and Women’s Sports...

The Marketing Millennials ·

2025/01/15

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started. This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way? And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being

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9:45

SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom...

The Marketing Millennials ·

2025/01/13

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think. Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails) And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time

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8:02

5 Tips for Buying and Implementing Marketing Tools...

The Marketing Millennials ·

2025/01/08

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools. As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise. Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product

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10:20

SPECIAL SERIES: Marketing in January (Are you doing a...

The Marketing Millennials ·

2025/01/06

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage. Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content. Plus, Dry January doesn’t have to be sad—use it to your advantage, too. This short ‘n

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35:06

303 - How To Start/Scale A Newsletter in 2025 with...

The Marketing Millennials ·

2025/01/03

Newsletters are one of the MOST underrated assets for B2B companies. They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience? Don’t forget: consistency is key, and we’re not just talking about the send schedule. If you

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