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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

16:42

Remember What You've Done - RD257

Resourceful Designer: Strategies for running a... ·

2021/04/26

Do you remember every design job you've ever done? Please think of this as a PSA, a public service announcement from me to you. Remember what you’ve done. This week’s topic came about after three separate incidents this past week. I don’t know if it was a coincidence, but after the third time, I just knew I had to talk about it. Incident #1 The first incident happened this past weekend. My son asked me if I had a certain Tom Clancy book. Rainbow Six, to be exact. He’s looking for something to read

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31:36

Getting Delinquent Clients To Pay - RD256

Resourceful Designer: Strategies for running a... ·

2021/04/19

Have you ever had to chase delinquent clients for money? The life of a home-based designer, a freelancer, is a precarious one. You spent a lot of time learning your craft. Whether you went to school or learned on your own, you invested a lot in yourself to get you to where you are today. Now clients hire you to design wonderful and functional things for them. You spend hours, if not days working on and perfecting each project until you and the client are satisfied. After doing all of that, you

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31:17

Why You Should Pitch Retainer Agreements - RD255

Resourceful Designer: Strategies for running a... ·

2021/04/12

Do you pitch retainer agreements to your clients? In the Resourceful Designer Community Slack group, we have a channel called #Bragging-Rights. It’s a place where community members share their most recent wins. Things like Katie telling us her client approved the logo she asked us to critique a few weeks ago. Or Brian sharing the completion of a huge website project with an extremely tight deadline. Or Mike sharing yet another signed design proposal. Whether it’s landing a new client or having their

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20:08

Overcoming Imposter Syndrome - RD254

Resourceful Designer: Strategies for running a... ·

2021/04/05

Do you suffer from Imposter Syndrome? I don’t know if it’s the pandemic, the stress of everything we’ve had to endure over the past year. But lately, I’ve seen more and more designers struggling with Imposter Syndrome. I’ve seen it in the Resourceful Designer Community. In Facebook groups. And just talking with people, I know in the design space. I don’t know what’s causing so many people in our profession to doubt themselves and their abilities. But if you’re one of them, let me tell you a little

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31:15

Identifying The Competition - RD253

Resourceful Designer: Strategies for running a... ·

2021/03/22

Their competition might not be who they think it is. Have you ever heard the term “The Curse Of Knowledge?” According to Wikipedia, The Curse Of Knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. Curse Of Knowledge: A cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. You see

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18:02

It's Your Business. You're Entitled - RD252

Resourceful Designer: Strategies for running a... ·

2021/03/15

It's OK to have one of those days. Wednesday this past week started like any other day. I got up around 7:45 to see my wife off to work, then went to the kitchen to feed our cat and dog before going to the living room and turning on the TV. I fast-forwarded through SportsCentre, which I record every day at 4 am. I watch the hockey and soccer highlights and then usually skip through most of the other sports. Once done with SportsCentre, I switched on a Canadian morning news show called Your Morning

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23:27

Invest In Yourself And Your Design Business - RD251

Resourceful Designer: Strategies for running a... ·

2021/03/08

Where would you spend your extra money? In the Resourceful Designer Community, we recently discussed the question, "what would you do if you had extra money to invest in yourself and your business?" There were many great ideas on how to use the extra money and, just as importantly, how not to use it. It was such a great conversation that I thought I would share my thoughts here on Resourceful Designer. Before I go any further, I must state that I am not a financial planner or financial advisor, nor

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24:24

Stop Trying To Convince Design Clients To Hire You -...

Resourceful Designer: Strategies for running a... ·

2021/03/01

If you change the way you think, you'll win more clients. Not long after I went full-time with my design business, I met with a fellow local designer for lunch. I was somewhere between six months to a year into my entrepreneurial journey, and my business was growing fast. My clientele was increasing, and most people who contacted me ended up hiring me as their designer. Fifteen years later and I still win more clients than I lose. The guy I had lunch with was a very talented designer. I knew him

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26:09

5 Skills To Help You Succeed As A Freelancer - RD249

Resourceful Designer: Strategies for running a... ·

2021/02/22

Without these skills, your design business will struggle. It sounds so easy. You’re good at designing, so why not start freelancing or start your own design business? For the record, my definition of a freelancer is someone who does design work on the side while working another job in or possibly not in the design space. If you design things for clients on your own, and it’s your only source of income, meaning you don’t have an employer elsewhere, you are not freelancing; you are running a design

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17:17

Presenting With The 10-20-30 Rule - RD248

Resourceful Designer: Strategies for running a... ·

2021/02/15

Follow the 10-20-30 Rule for great presentations. Have you ever heard of the 10-20-30 Rule? It’s more often called the 10/20/30 Rule of PowerPoint, but the principle applies elsewhere as well. This Rule was coined several years ago by Guy Kawasaki, a venture capitalist who sat through dozens of presentation pitches regularly. It was his job to listen to people pitch their business ideas, and after years of this, he noted that the best presentations, the ones that are more likely to close the deal,

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27:11

There's More You Can Charge For - RD247

Resourceful Designer: Strategies for running a... ·

2021/02/08

Are you missing out by not charging your clients for everything you can? Running your own design business or freelancing as a graphic or web designer seems like such an easy gig. A client asks you to create something for them, and they pay you for what you design. Simple right? For thousands of graphic and web designers around the world, that’s exactly how they do it. A Client brings them a project. The designer designs the project. The Client pays for said project. And the cycle repeats. What if I

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17:48

How NOT To Treat Your Clients - RD246

Resourceful Designer: Strategies for running a... ·

2021/02/01

This is a cautionary tale on how not to treat your clients. Several months ago, I quoted on a branding and web design project for a client. This was an existing client who was starting something new and wanted my help. I gave her a price, she agreed. I sent her a contract, which she promptly signed and returned along with her deposit. Because of the nature of the project, which I’m not going to get into, we had to wait a few months before starting. But a couple of months ago, the client contacted me

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25:07

How To Get People To Like, Trust And Want To Work...

Resourceful Designer: Strategies for running a... ·

2021/01/25

Would you like to get more design clients? For your graphic or web design business to succeed, you need to find clients willing to work with you. Without clients, it’s a given that your business will fail. But with so many designers to choose from. How do you get clients to pick you over the competition? If you’re a long time listener of the podcast, you’ve heard me say before, “Clients prefer work with a good designer they like than an amazing designer they don’t like.” That’s what it comes down

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23:19

Boosting Productivity By Culling Indulgences - RD244

Resourceful Designer: Strategies for running a... ·

2021/01/18

Are your indulgences impeding your productivity? People often ask me how I can manage so many things at once, so many spinning plates, if you will, while only working 9 AM to 5 PM? Ask most designers, and they’ll tell you of the many late nights or weekends they work to get the jobs done. I, on the other hand, rarely work late and hardly ever on weekends. So how do I do it? How do I manage this podcast, my other television show podcast, two design businesses, the Resourceful Designer Community, and

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22:34

Learning To Let Go - RD243

Resourceful Designer: Strategies for running a... ·

2021/01/11

Are you ready to grow your design business by letting go of what's holding you back? Let me start with a story. A young boy is visiting his grandparents' house with his mom and dad. As young boys will do when in an environment not meant for young boys, they explore and sometimes get into trouble. Well, this young boy just so happened to be walking around with an antique vase, a precious family heirloom. When his mother spotted him, she immediately told him to put the vase down before breaking it

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32:09

A Look Back - A Look Ahead - 2020 Edition - RD242

Resourceful Designer: Strategies for running a... ·

2020/12/21

A look back at 2020 and a look ahead to 2021. [sc name="pod_ad"]Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. There are so many great resources available for learning and growing as a designer, and I'm humbled that you choose to spend a bit of your valuable time with me. I'm continuing the tradition of making the final podcast episode of the year a form of a retrospective where I look back a the year that's coming to an end and look

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21:06

5 Quick Tips To Help Your Design Business - RD241

Resourceful Designer: Strategies for running a... ·

2020/12/14

There are so many things you can do to improve your design business. Here are 5 tips to help you along the way. Tip # 1) How do you get people to pay attention to you? How do you get people to pay attention and be interested in what you have to say? Be it at a networking event, during presentations, in the emails you send, on a landing page or other marketing material? Start by identifying the problem you solve. As a designer, you are a problem solver. That's your superpower. But nobody cares about

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20:20

Understanding Perceived Value - RD240

Resourceful Designer: Strategies for running a... ·

2020/12/07

Do you understand what perceived value is? Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently. I thought I would do something different by telling you a story to get the point across. Here goes. A lesson in understanding perceived value. Once upon a time (I know, it’s a cliché way to start a story, but

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23:22

Six Steps To Running A Design Business From Home - RD239

Resourceful Designer: Strategies for running a... ·

2020/11/30

Do you have what it takes to run a design business from home? If there’s one positive takeaway from the 2020 Pandemic, it’s that a lot of people got to experience what it’s like to work from home. Some realized right away that it’s not for them. They need people around them and an office environment to be productive. In contrast, others got a taste of what being a home-based business owner is like. And they like it. But to run a design business from home, full-time, permanently, you need to know

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23:32

Cloud Sync vs Cloud Backup - RD238

Resourceful Designer: Strategies for running a... ·

2020/11/23

Do you know when to use Cloud Backup vs Cloud Sync? You know how important it is to backup your computer. Should the unforeseen happen, your backup is all that stands between you getting back to work after a short delay or having to explain to your clients how you’ve lost everything you’ve designed for them and have to start over. In the old days of computing, a backup consisted of storing files on floppy disks. Then we graduated to things like Zip drives or Jaz drives. Then CDs and DVDs became the

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