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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

23:19

Boosting Productivity By Culling Indulgences - RD244

Resourceful Designer: Strategies for running a... ·

2021/01/18

Are your indulgences impeding your productivity? People often ask me how I can manage so many things at once, so many spinning plates, if you will, while only working 9 AM to 5 PM? Ask most designers, and they’ll tell you of the many late nights or weekends they work to get the jobs done. I, on the other hand, rarely work late and hardly ever on weekends. So how do I do it? How do I manage this podcast, my other television show podcast, two design businesses, the Resourceful Designer Community, and

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22:34

Learning To Let Go - RD243

Resourceful Designer: Strategies for running a... ·

2021/01/11

Are you ready to grow your design business by letting go of what's holding you back? Let me start with a story. A young boy is visiting his grandparents' house with his mom and dad. As young boys will do when in an environment not meant for young boys, they explore and sometimes get into trouble. Well, this young boy just so happened to be walking around with an antique vase, a precious family heirloom. When his mother spotted him, she immediately told him to put the vase down before breaking it

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32:09

A Look Back - A Look Ahead - 2020 Edition - RD242

Resourceful Designer: Strategies for running a... ·

2020/12/21

A look back at 2020 and a look ahead to 2021. [sc name="pod_ad"]Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. There are so many great resources available for learning and growing as a designer, and I'm humbled that you choose to spend a bit of your valuable time with me. I'm continuing the tradition of making the final podcast episode of the year a form of a retrospective where I look back a the year that's coming to an end and look

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21:06

5 Quick Tips To Help Your Design Business - RD241

Resourceful Designer: Strategies for running a... ·

2020/12/14

There are so many things you can do to improve your design business. Here are 5 tips to help you along the way. Tip # 1) How do you get people to pay attention to you? How do you get people to pay attention and be interested in what you have to say? Be it at a networking event, during presentations, in the emails you send, on a landing page or other marketing material? Start by identifying the problem you solve. As a designer, you are a problem solver. That's your superpower. But nobody cares about

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20:20

Understanding Perceived Value - RD240

Resourceful Designer: Strategies for running a... ·

2020/12/07

Do you understand what perceived value is? Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently. I thought I would do something different by telling you a story to get the point across. Here goes. A lesson in understanding perceived value. Once upon a time (I know, it’s a cliché way to start a story, but

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23:22

Six Steps To Running A Design Business From Home - RD239

Resourceful Designer: Strategies for running a... ·

2020/11/30

Do you have what it takes to run a design business from home? If there’s one positive takeaway from the 2020 Pandemic, it’s that a lot of people got to experience what it’s like to work from home. Some realized right away that it’s not for them. They need people around them and an office environment to be productive. In contrast, others got a taste of what being a home-based business owner is like. And they like it. But to run a design business from home, full-time, permanently, you need to know

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23:32

Cloud Sync vs Cloud Backup - RD238

Resourceful Designer: Strategies for running a... ·

2020/11/23

Do you know when to use Cloud Backup vs Cloud Sync? You know how important it is to backup your computer. Should the unforeseen happen, your backup is all that stands between you getting back to work after a short delay or having to explain to your clients how you’ve lost everything you’ve designed for them and have to start over. In the old days of computing, a backup consisted of storing files on floppy disks. Then we graduated to things like Zip drives or Jaz drives. Then CDs and DVDs became the

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20:11

Psychological Reactance - Say They Can't Have It And...

Resourceful Designer: Strategies for running a... ·

2020/11/16

Learn the power of psychological reactance. Have you ever heard of the term Psychological Reactance? According to Wikipedia, Psychological Reactance is unpleasant motivational arousal (reaction) to offers, persons, rules, or regulations that threaten or eliminate specific behavioural freedoms. Reactance occurs when a person feels that someone is taking away their choices or limiting the range of alternatives. This last part is what comes into play in today’s topic. When a person feels that someone

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19:25

4 Signs It's Time To Turn Your Side Gig Into A...

Resourceful Designer: Strategies for running a... ·

2020/11/09

Are you ready to take your side gig full-time? Many home-based designers started off freelancing as a hobby or as a side gig before ever going full-time. It’s the way I did it. I worked at both the print shop and evenings and weekends at home for about a year before I made the leap to solopreneurship. And even though I knew I wanted to do it from the start, I remember the uncertainty of it all was scary. In hindsight, I can tell you it was one of, if not the best business decision I ever made. I

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17:08

Learning A New Design Skill Is Easier Thank You Think...

Resourceful Designer: Strategies for running a... ·

2020/11/02

Are you a print designer who wishes you knew how to design websites? There are many graphic designers who don't offer web design services. Some have no desire to do so. While others would love to add web design to their list of skills. However, they feel intimidated by the notion of tackling a new medium. What they fail to realize is that although the usage between print design and website design is different, the design principles required to make both look good are the same. At their core, the

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17:57

Standing Out From Your Competition - RD234

Resourceful Designer: Strategies for running a... ·

2020/10/19

How are you standing out from your competition What do you think of when you hear the word “pencil”? I bet that one of the images that flashed through your head is of a yellow-painted piece of wood with a graphite center. The quintessential yellow pencil found the world over. A Medium article by Melissa Gouty titled “Why Pencils Are Painted Yellow" got me thinking about the parallels between a yellow pencil and your design business. I'm going to paraphrase Melissa's article for the sake of my

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26:03

3 Things To Do Today For A More Productive Tomorrow -...

Resourceful Designer: Strategies for running a... ·

2020/10/12

Being diligent today will make you more productive tomorrow. Last week I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks. Today's post is all about setting up for a more productive tomorrow. And to do that, you need to start today. For as long as I can remember, my nightly

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23:34

Writing The Perfect To-Do List - RD232

Resourceful Designer: Strategies for running a... ·

2020/10/05

The Perfect To-Do List + Time Management = Success. If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists. I like Anylist for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is Evernote (get a free month with this link). I have Evernote fine-tuned with different notebooks for every part of my work life. But

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31:38

Producing In-House - RD231

Resourceful Designer: Strategies for running a... ·

2020/09/28

Are you producing any of your design projects in-house? I got the idea for this episode of the podcast when a member of the Resourceful Designer Community shared her new toy with us in our Slack group. Laura bought a Roland VersaSTUDIO Desktop Sign Maker BN-20. It’s an eco-solvent printer she plans on using to produce stickers, vehicle graphics and apparel graphics, among other things. This new piece of equipment will allow her to produce materials for her clients in-house. She also plans on using

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33:44

Farming Out Design Work - RD230

Resourceful Designer: Strategies for running a... ·

2020/09/21

Do you farm out design projects? Finding yourself overwhelmed with too many design projects is a sure sign that you are not charging enough for your design services. Don’t turn clients away. Instead, raise your prices and start farming out design work. The following is a post from the Resourceful Designer Facebook Group. Hi guys So I'm turning away a lot of work at the moment, as I have my day job, and seem to have very little energy in the evenings and weekends to take on many freelance jobs

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26:53

Invest In Yourself - RD229

Resourceful Designer: Strategies for running a... ·

2020/09/07

If you want to succeed as a designer, you must invest in yourself. Have you heard the quote, “it takes money to make money?” The same concept applies to growing your design business as well as improving yourself as a designer. If you don’t invest in yourself, you’ll become stagnant, outdated, and eventually overlooked. Clients hire graphic and web designers because they want fresh ideas and skillsets to implement them. These clients will quickly tire of someone if all they ever produce are the same

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19:56

Print Is Not Dead - RD228

Resourceful Designer: Strategies for running a... ·

2020/08/31

Contrary to popular belief, print is not dead. There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well. As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design. Offering website design allowed graphic designers to

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26:54

First Contact: Interviewing New Design Clients - RD227

Resourceful Designer: Strategies for running a... ·

2020/08/24

Do you vet potential new design clients? How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you? In the past, I’ve covered what to ask during a discovery session, 50 questions to ask every new design client, and four vital questions to ask your design clients about their projects. Almost all of the questions covered in those episodes are for building relationships with your clients after you’ve

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31:19

What Got You Here Won't Get You There - RD226

Resourceful Designer: Strategies for running a... ·

2020/08/17

How are you going to take your design business to the next level? “What got you here won’t get you there.” I’ve heard this phrase a few times over the past couple of weeks, and it got me thinking about my life, my design career and my business. This is not about Marshall Goldsmith’s book of the same title. Although I hear it’s a great book. It’s about the phrase itself and how it applies to you and your design business. At its core, “What got you here won’t get you there” is such a simple statement,

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24:43

Creating Systems - RD225

Resourceful Designer: Strategies for running a... ·

2020/08/10

Are you creating systems to help your design business? Mike, a member of the Resourceful Designer Community, posted in the Community Slack group his frustrations with one of his clients. Mike built, manages and updates an eCommerce website for a client of his. His frustration is that every time his client wants a new product added to the site, he fails to provide Mike with all the necessary information, requiring Mike to contact the client, sometimes more than once, for the rest of the info. Mike’s

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