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PODCAST

EDIT HISTORY

EDIT HISTORY tells the stories behind how successful creators, professionals, and thought leaders become who they are today. Each episode uncovers the unseen decisions, early drafts, and defining perspectives behind the work they"ve built - and the identity they"ve shaped. The signature shows: ✨ BEHIND THE CONTENT | Creators revisit the content that shaped who they are today. ✨ BEHIND THE RESUME | Professionals unpack the pivots and decisions that shaped their career. ✨ BEHIND THE THINKING | How

business entrepreneurship

All Episodes

54:46

112. Branding, Critical Thinking, and Calling out BS...

EDIT HISTORY ·

2023/02/19

Today, we are talking to Ruby Sparks (Ruby Lin) about how how to build a successful based on your definition of success. Specifically, we will zone in on: ✨ Why a lot of people build a business that isn’t “aligned” with them and end up quitting ✨ How to sniff out BS and tell when someone is actually confident in what they do ✨ What’s missing in the industry in terms of branding ✨ Ruby’s analysis of Cheryl’s brand archetypes ✨ Critical thinking and writing skills - How these skills tie into

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51:58

111. Dream Life & Business for Introverts with...

EDIT HISTORY ·

2023/02/12

Today, we are talking to Jennifer Ho about how she's creating her own dream life as an introvert Some highlights from the conversation are: Creating your own dream life as an introvert Stop trying to fake it and squeezing yourself into an extroverted box Tips for content creation and business, specifically for introverts Feeling left out as an introverted business owner and how to make friends online And more energy management and travel tips! Jennifer is an introvert who’s tired of pretending

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30:56

110. Creating 5-Figure Soft Launches by Being Consistent

EDIT HISTORY ·

2023/01/29

Today, we are going to discuss how to be consistent in your business, even when you don’t feel like it. Specifically, we’ll talk about: Creating a simple, doable plan that you can actually commit to Consistency is what drives 5 figure soft launches The small, daily soft launching decisions, actions, and thoughts THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details

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28:25

109. The Art and Science of Growing Your Coaching...

EDIT HISTORY ·

2023/01/22

Today, we are going to unpack what to do on a weekly basis as a side hustler who's building your business. Specifically, we'll look at: How my "4.0 GPA student mindset" affected my business, especially in the earlier stages What it means to think like a scientist in your business and how that helps you create results What it means to think like an artist in your business and how that helps you create results THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known

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31:38

108. How to Structure Your Week as a Side Hustler

EDIT HISTORY ·

2023/01/15

Today, we are going to unpack what to do on a weekly basis as a side hustler who's building your business. Specifically, we'll look at: The four core areas to focus on in your business and what it looks like on a week to week basis Focusing on doing the bare minimum really, really well A sample weekly schedule (and the hourly breakdown) that worked for me and my clients THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft

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35:59

BONUS Episode: Personal Q&A

EDIT HISTORY ·

2023/01/03

Today, we are answering a personal, non-business Q&A. I am specifically answering the following questions (collected from my Instagram stories): Are you worried about not making enough money as your classmates? How do you deal with the fear of being behind in life (ex: slow business growth, not being married yet, haven’t bought a house yet, etc) What are your 2023 goals? Where do you see yourself and your business in 5 years? How tall are you? How do you manage stress? How do you manage your

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47:34

107. The Coach Who Helped Me Go From Side Hustler to...

EDIT HISTORY ·

2023/01/01

Today, we are talking to Dielle Charon about her journey from being a side hustler to now running a 7 figure coaching business as well as Dielle's experience coaching me from my side hustler days to now as a full-time entrepreneur. Some highlights from the conversation are: What it means to "stop treating your business like a hobby and start treating it like a business" How to NOT let your 9-5 job drain you and your energy to work on your business Several tips specifically tailored for side

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26:32

106. Content Tips for a 6 Figure Year in 2023

EDIT HISTORY ·

2022/12/26

Today, we are going deep on my 3 best content tips to help you pave way for your 6 figure business & brand. Specifically, we'll expand on: Speaking to your warmest ideal clients (rather than creating general content for your colder leads) Knowing your communication and content strengths, and literally using them Offering perspectives from your own lived experiences or from outside of the coaching industry THE PODCAST CLUB A 5-month group program for coaches, service-based entrepreneurs, or

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31:56

105. Signing More Clients via a Podcast in 2023

EDIT HISTORY ·

2022/12/18

Today, we are talking about how podcasting can help you sign more clients. Specifically, we'll look at: How a podcast lets you showcase your unique thought leadership How a podcast lets you soft launch your offers What if you feel like you have a small audience, and how a podcast solves that What if you feel like you don't have enough experience, and how a podcast solves that THE PODCAST CLUB A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone

en

36:56

BONUS Episode: Travel Q&A

EDIT HISTORY ·

2022/12/14

Today, we are answering a travel-related Q&A, inspired by my recent travels to LA and Vancouver, followed by some of my biggest insights from the trip. We are specifically answering the following questions: How do you still work when you’re tired from travels? How do you work and create content while traveling and living your life? How do you manage client expectations and also let clients understand that you’re taking a break? Favorite experiences from this trip? Do you work on the plane? How to

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30:03

104. My 2023 Content Strategy

EDIT HISTORY ·

2022/12/11

Today, we are talking about my plan for 2023. Specifically, we will talk about: How long form content will play a role in my business in 2023 How short form content will play a role in my business in 2023 Nice to do's that I would LOVE to add into my business My plan for repurposing content THE PODCAST CLUB A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business

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32:50

103. How to Plan for 2023

EDIT HISTORY ·

2022/12/04

Today, we are talking about how to plan for 2023: Deciding on your goals for 2023 and the specific skills you want to practice honing in on Deciding on your action plan and belief plan to make progress on your goals Creating helpful timelines for your goals THE PODCAST CLUB A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a

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41:59

102. A Chat with My Life Coach: Angela Han

EDIT HISTORY ·

2022/11/27

Today, we are talking to Angela Han about what it's like to coach my brain LOL! Some highlights from the conversation are: What it means to be a "coachable" client and other thoughts about the coach-client relationship Screw the "boxes", both in business, life, and career How to attract your ideal clients And other nuggets and tips on content and marketing! Angela is a lawyer and a life coach. She helps lawyers get results by transforming blindspots into strengths. She is also the host of

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33:24

101. Burnt Out Side Hustler to Multiple 6 Figure...

EDIT HISTORY ·

2022/11/20

In this two-part series, I'll be diving deeper into my journey from being a burnt-out side hustler to now building a multiple 6 figure coaching business. On this episode, I'll share the three biggest lessons or "shifts" in my journey that helped me create noticeable results such as my first two 10k months or our first 6 figure year in 2021. THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a

en

33:54

100. Burnt Out Side Hustler to Multiple 6 Figure...

EDIT HISTORY ·

2022/11/13

In this two-part series, I'll be diving deeper into my journey from being a burnt-out side hustler to now building a multiple 6 figure coaching business. On this episode, I'll share the three challenges or "mistakes" in my journey that held me back a lot in hopes that we can all learn from my experiences. THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to

en

29:25

99. Why Clients Buy Coaching (Part 2): Selling THAT...

EDIT HISTORY ·

2022/11/07

Today, we are talking about how to sell an offer that is in demand and that clients genuinely want to invest in, and some practical tips for you to implement as well. We will specifically talk about: Selling THAT offer that clients are aware that they need and want Selling THAT offer that is unique and different Selling THAT offer that has a strong reputation and brand awareness in the industry THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique

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35:00

98. Why Clients Buy Coaching (Part 1): Being THAT Coach

EDIT HISTORY ·

2022/10/31

Today, we are talking about how to become a coach who clients genuinely are excited to work with. We will specifically talk about: Becoming THAT coach who is proud of their offer and who deeply cares about helping their people Becoming THAT coach who knows how to coach and help clients create results Becoming THAT coach who is so clear and convicted about their message and what their values are THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique

en

32:32

97. What to Do if You Haven't Signed a Client for Months

EDIT HISTORY ·

2022/10/17

Today, we are talking about what to do if you've been in a "client drought" AKA you haven't signed a client for several months or longer. We will specifically talk about: What decision do you need to make right now How are you currently showing up to talk about your offer Making offers Whether you’re exercising agency over your experience as an entrepreneur and taking control in your own business THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique

en

15:13

Introducing: The Side Hustle Club Hybrid 1:1 +...

EDIT HISTORY ·

2022/10/14

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to apply https://cheryltheory.com/program/ ------ FREE WEBINAR: https://cheryltheory.lpages.co/webinar INSTAGRAM: @cheryltheory LINKEDIN: Cheryl Lau WEBSITE: www.cheryltheory.com WEEKLY EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

en

41:48

96. Client Spotlight: 14 High Ticket Clients in 6...

EDIT HISTORY ·

2022/10/09

Today, we have one of our awesome clients Kim to share how she signed her first 14 high-ticket coaching clients since we started working together! Some highlights from the conversation are: How Kim's brand and content have changed in the past 6 months and now it's a much more genuine reflection of who she is How Kim recently landed an opportunity to guest on Dr Phil as a panelist/speaker via her TikTok content Why Kim decided to work with Cheryl and how that has helped Kim as a side hustler And

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245 results

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