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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

46:48

UP407 What We Talk About When We Talk About Gareth...

Unofficial Partner Podcast ·

2024/07/23

Leadership is one of the most important and yet misunderstood topics in sport. This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the lens of its manager. So what is leadership and what are the mistakes we make when talking about it. Ed Smith is renowned thinker on sport, leadership and decision-making. The former professional cricketer with Kent, Middlesex and England, he was Chief Selector for England men...

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47:11

UP406 The Buy Side: What Does Pepsi Want?

Unofficial Partner Podcast ·

2024/07/16

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the global CMO of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio that includes official partnerships such as UEFA Champions League, the NFL, the Saudi Premier League, the LPGA, WNBA and EA FC or what used to be...

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48:34

UP405 Wedge Issues: The Creation of Brand Bryson, and...

Unofficial Partner Podcast ·

2024/07/12

Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming the American’s position as one of the very best players in the world today. But this is a conversation about what he’s done off the course over the last three years, that has changed his public image by becoming one of the most followed creators on social media.Brand Bryson is a masterclass ...

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52:21

UP404 What is FIFA+? Netflix for Football or...

Unofficial Partner Podcast ·

2024/07/09

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bodies, leagues and teams spend billions creating owned and operated channels as a mitigation against volatility in the media rights marketplace and t...

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69:14

UP403 The Bundle: The Sports Media and Streaming Market

Unofficial Partner Podcast ·

2024/07/05

Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue1, there’s a bit on YouTube and whether the sports industry’s view of it is shifting, and finally we compare the rhetoric around the value of ...

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50:41

UP402 Next Level Storytelling: How biometric data...

Unofficial Partner Podcast ·

2024/07/02

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data is fast becoming a storytelling device to illuminate and augment what we see on our screen. But how does it work? Who is it really aimed ...

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63:37

UP401 How To Win A Cannes Lions for Sport in 2024:...

Unofficial Partner Podcast ·

2024/06/28

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging proce...

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52:55

UP400 Other People's Money - What happens when P/E...

Unofficial Partner Podcast ·

2024/06/24

This is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a partner in the firm. Tim and the company have no interest in sports as an asset class and that’s why we wanted his opinion. It’s an opportuni...

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60:24

UP399 What Castore Did Next

Unofficial Partner Podcast ·

2024/06/16

Tom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industry dominated by Adidas, Nike, Puma and Michael Rubin’s online retailer Fanatics. This week, Castore added to its portfolio of around fifty...

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42:26

UP398 Steve Martin: "Our ambition is to create a...

Unofficial Partner Podcast ·

2024/06/11

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next.Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new London office to find out more.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thou...

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43:39

UP397 Other People's Money: The sports investment...

Unofficial Partner Podcast ·

2024/06/04

What does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who will lose out?These are just a few of the questions we’re looking to explore in this series, with my co-host Matt Rogan, co-founder of Two Circles, C-suite consultant and someone who’s sat on either side of the sport and ...

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52:39

UP396 Wedge Issues - Overthinking the Golf Business...

Unofficial Partner Podcast ·

2024/05/28

Wedge Issues is a new series focused on the business of golf.Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval.The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the monopolies enjoyed by the PGA and European Tours.Carter has had a ringside seat from which to study the power games, greed and political machinations...

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43:01

UP395 Wanna buy a Hundred Franchise?

Unofficial Partner Podcast ·

2024/05/24

Let us take you inside the Great Hundred Franchise Sell-OffThe Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramifications for the domestic game in England and Wales, kickstarting a process that will see a large injection of private capital into teams presently o...

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53:07

UP394 Athletics CEO: 'The Olympics are in far more...

Unofficial Partner Podcast ·

2024/05/20

Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US.The impetus for our conversation was a recent announcement that UKA was entering a three way partnership with London Marathon Events and the Great North...

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62:55

UP393 The Bundle - Overthinking the sports media market

Unofficial Partner Podcast ·

2024/05/17

Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming options for the EFL and how it impacts individual sports leagues and traditional linear broadcasting. The conversation further touches on Serie A'...

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52:09

UP392 Has NBC earned the right to host Premier League...

Unofficial Partner Podcast ·

2024/05/14

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host Premier League games in the USA? Adam Crafton of The Athletic/New York Times has just moved over to the US to cover the run-in to the 2026 FIFA Wor...

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46:44

UP391 What are Sportradar's big sport business bets?

Unofficial Partner Podcast ·

2024/05/10

Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basketball Association, the National Hockey League and the NASCAR. In 2001, it went public with an IPO on the NASDAQ , which valued the company at $8bill...

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69:47

UP390 Live from Madrid - The Billion Euro Club...

Unofficial Partner Podcast ·

2024/05/07

Live from Madrid, The Billion-Euro Club Football Brainstorm.Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit convened by the European Club Association. Over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 April.This podcast features 12 experts, 4 topics, 1 hour.What decisions will we make today to build a robust and sustainable football club of the fu...

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47:54

UP389 The Buy Side - UBS, MercedesF1 and inheriting...

Unofficial Partner Podcast ·

2024/04/23

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49:27

UP388 The Ticket Market Doesn't Work - Will Labour...

Unofficial Partner Podcast ·

2024/04/23

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527 results

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