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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

17:13

Jordan Yob, Senior Brand Marketing Manager at Saucony

Wharton Marketing Matters ·

2024/02/01

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, Senior Brand Marketing Manager at Saucony about the heritage of Saucony, the importance of staying consumer focused, and the "marathumb challenge." Hosted on Acast. See acast.com/privacy for more information.

en

18:15

Evan Horowitz, CEO & Co-Founder, Movers+Shakers

Wharton Marketing Matters ·

2024/02/01

Wharton's Barbara Kahn and Dr. Americus Reed speak with Evan Horowitz, CEO & Co-Founder of Movers+Shakers about the digital first approach to marketing, Netflix marketing campaign, TikTok, social shopping, and the importance of cultural relevance in marketing. Hosted on Acast. See acast.com/privacy for more information.

en

18:47

Olivia Morley, Senior Agencies Reporter at Adweek

Wharton Marketing Matters ·

2024/02/01

Wharton's Barbara Kahn and Dr. Americus Reed speak with Olivia Morley, Senior Agencies Reporter at Adweek about the Sundance Film Festival, Cotopaxi's New Partnership, Robert Kraft's anti-semitism Super Bowl Ad, and more marketing trends. Hosted on Acast. See acast.com/privacy for more information.

en

30:12

Asa Hiken, technology reporter for Ad Age

Wharton Marketing Matters ·

2024/01/18

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more. Hosted on Acast. See acast.com/privacy for more information.

en

23:03

Dave Reibstein, Wharton Marketing Professor

Wharton Marketing Matters ·

2024/01/18

Wharton's Barbara Kahn and Dr. Americus Reed speak with Dave Reibstein, Wharton Marketing Professor about Jason Kelce's personal brand, and Nike's breakup with Tiger Woods. Hosted on Acast. See acast.com/privacy for more information.

en

15:51

Tracy Garbowski, Executive Vice President of...

Wharton Marketing Matters ·

2023/12/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food about how they got involved in CPG, expanding the awareness of the brand, and the "all that at home" campaign. Hosted on Acast. See acast.com/privacy for more information.

en

17:24

Age in Media/Personal Brands/Musk & Advertisers

Wharton Marketing Matters ·

2023/12/07

Wharton's Barbara Kahn and Dr. Americus Reed discuss age in media, The Golden Bachelor, personal brands, George Santos, and Elon Musk's outburst with X advertisers. Hosted on Acast. See acast.com/privacy for more information.

en

20:55

Daniel Reynolds, Vice President, Head of Global...

Wharton Marketing Matters ·

2023/12/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton about the importance of content to customers, participative Storytelling, brand consistency, and the Hilton 10 minute TikTok. Hosted on Acast. See acast.com/privacy for more information.

en

17:41

Suzanne Kapner, Reporter for The Wall Street Journal

Wharton Marketing Matters ·

2023/11/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journalabout Black Friday and the holiday shopping season. Hosted on Acast. See acast.com/privacy for more information.

en

17:51

Allison Ellsworth, Co-Founder and Chief Brand Officer...

Wharton Marketing Matters ·

2023/11/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi about the founding of Poppi, social media marketing, their distribution channels, and more. Hosted on Acast. See acast.com/privacy for more information.

en

21:08

Gina Hardy, Chief Customer Officer at Drizly

Wharton Marketing Matters ·

2023/11/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Gina Hardy, Chief Customer Officer at Drizlyabout the beverage delivery, the Drizly founding story, how they connect with consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:14

Julie Alvin, theSkimm's SVP of Content

Wharton Marketing Matters ·

2023/11/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content. Hosted on Acast. See acast.com/privacy for more information.

en

16:47

James Zahn, Editor-in-Chief of The Toy Book

Wharton Marketing Matters ·

2023/11/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season. Hosted on Acast. See acast.com/privacy for more information.

en

19:02

Ludovica Cesareo, an Assistant Professor of Marketing...

Wharton Marketing Matters ·

2023/11/15

Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie. Hosted on Acast. See acast.com/privacy for more information.

en

17:31

Annie Reardon, Co-founder and Co-CEO of Ludo

Wharton Marketing Matters ·

2023/11/09

Wharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more. Hosted on Acast. See acast.com/privacy for more information.

en

15:32

Maggie Malek, President, North America, Crispin...

Wharton Marketing Matters ·

2023/11/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Maggie Malek, President North America at Crispin Porter + Bogusky about creative marketing, the importance of culture in marketing, how her military service plays a role in her current career, managing a global workforce, and more. Hosted on Acast. See acast.com/privacy for more information.

en

21:47

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2023/11/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media. Hosted on Acast. See acast.com/privacy for more information.

en

25:26

Anna Banks, Senior Vice President, Personalization...

Wharton Marketing Matters ·

2023/11/02

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora about marketing and advertising at Sephora, as well as the beauty marketing space. Hosted on Acast. See acast.com/privacy for more information.

en

28:12

Pamela Danziger, Speaker, Author, and Market Researcher

Wharton Marketing Matters ·

2023/11/02

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Pamela Danziger, Speaker, Author, and Market Researcher about Gucci, Louis Vuitton, trends in luxury marketing, and holiday retail. Hosted on Acast. See acast.com/privacy for more information.

en

12:51

Odette Welling, VP of Halloween at Party City

Wharton Marketing Matters ·

2023/10/26

Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes. Hosted on Acast. See acast.com/privacy for more information.

en

296 results

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