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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:23:47

Building a Profitable Clothing Brand on Shopify

Shopify Masters ·

2024/09/05

Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify. Drexler and CEO Roxanne Stahl O’Hara also talk about their organic growth and creator collaboration secrets.This episode originally aired in 2023.Watch the video of this interview on the Shopify Masters YouTube channelFor more on Alex Mill and show notes:

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00:40:50

How Two Teen Founders Leveraged Mentorship to Disrupt...

Shopify Masters ·

2024/09/03

Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking.

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00:31:02

The Lost Art of Sourcing Locally

Shopify Masters ·

2024/08/29

Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city.

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00:36:52

How to Shift Consumer Preferences Quickly and...

Shopify Masters ·

2024/08/27

SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. To read more about SURI and show notes click here.

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00:26:47

Why Spending 5 Cents More on Your Product Is Worth It

Shopify Masters ·

2024/08/22

Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) for high-quality products.To learn more about The Cleanest Lab and for show notes: https://www.shopify.com/blog/the-cleanest-lab-manufacturing

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00:36:21

Pre-launch Tips to Help You Reach Millions

Shopify Masters ·

2024/08/20

Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.

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00:25:13

A Serial Entrepreneur's Failures Led to YouTube Success

Shopify Masters ·

2024/08/15

Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to become a successful serial entrepreneur.For more about Yeung Man Cooking: https://www.shopify.com/blog/wil-yeung

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00:39:52

How to Implement a Limited Drop Model Without Losing...

Shopify Masters ·

2024/08/13

Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.Read more on Fluff and show notes here.

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00:37:40

The Secret to Remaining Consistently Profitable

Shopify Masters ·

2024/08/08

Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show notes here.

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00:32:15

A Group Chat Inspired a Multimillion-Dollar Brand

Shopify Masters ·

2024/08/06

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term.To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community

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00:27:34

Personal Branding Strategies Every Entrepreneur Needs

Shopify Masters ·

2024/08/01

Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content.Read more about Alexa Curtis and show notes here.

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00:34:30

How a First-time Founder Overcame Launch Challenges

Shopify Masters ·

2024/07/30

David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.

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00:34:44

How to Go From Idea to Product, Smoothly

Shopify Masters ·

2024/07/25

Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae.To read more about Oceanfoam and show notes click here.

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00:32:29

Getting Creative with Marketing a Lifestyle — Not the...

Shopify Masters ·

2024/07/23

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

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00:32:50

How to Start Optimizing Your Company’s Revenue Growth

Shopify Masters ·

2024/07/18

Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here.

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00:28:41

How De La Calle’s Rebrand Aims to Capture New Customers

Shopify Masters ·

2024/07/16

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding

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00:27:15

Iteration Is The Secret Ingredient for This Beverage...

Shopify Masters ·

2024/07/11

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration

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00:39:22

Marketing Strategies Proven to Drive Results

Shopify Masters ·

2024/07/09

Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.

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00:17:40

The Best Financial Advice From Our Guests

Shopify Masters ·

2024/07/04

In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.

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00:44:49

A Guide to Creating Scalable Business Models

Shopify Masters ·

2024/07/02

Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale.

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