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PODCAST

Insurance Untangled

Naren Arulrajah

Are you tired of feeling chained to insurance companies and their restrictive policies? As a dentist, you have the skills and expertise to provide top-notch patient care, but insurance dependence may be holding you back. By reducing your reliance on insurance, you can take control of your practice, increase profitability, and provide the highest quality care without limitations. Join us weekly as we dive into a topic related to insurance negotiations and working with insurance providers. Our expert

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All Episodes

21:15

The Dental Buyer's Journey

Insurance Untangled ·

2023/10/10

In this episode, the hosts discuss the dental buyer's journey and how patients make decisions within the field of dentistry. They emphasize the importance of dominating Google search results to attract potential patients, with 92% of people starting their search on Google. The episode also highlights the need for dental practice owners to quickly and effectively convey their expertise, likability, and trustworthiness to potential patients in the digital space. Are you wondering why your dental

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20:06

Using AI to grow a membership plan

Insurance Untangled ·

2023/10/09

This episode talks about the exciting possibilities of using AI to enhance membership plans in dental practices while also acknowledging the responsibility that comes with its use. The hosts emphasize the rapid pace of technological advancement and highlight how AI can automate various business functions and improve patient outreach. The conversation touches on the importance of people and systems in a business, with AI serving as a tool to optimize processes.

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21:56

How do insurance plans, like Delta, pay out of network?

Insurance Untangled ·

2023/10/03

In this episode, we discuss the topic of how insurance plans, such as Delta Dental, pay for out-of-network services. Many individuals are navigating the process of transitioning away from insurance plans and understanding how out-of-network payments work is crucial in this journey. Also, Ben highlights that there's no universal industry standard for out-of-network compensation. Instead, it varies by insurance provider, state, and specific plans.

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30:44

How to Scale a Membership Plan

Insurance Untangled ·

2023/09/26

In this engaging episode, Jordon Comstock discusses the vital aspects of scaling a membership plan for dental practices. Highlighting the benefits of recurring revenue and patient loyalty, he emphasizes that success in this venture lies in volume, much like insurance companies. Learn the common mistakes practices make, such as neglecting their existing patient base and missing out on internal marketing opportunities, and real-life examples illustrating how practices can generate substantial

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30:47

How to Apply Reciprocity to Grow Your Practice?

Insurance Untangled ·

2023/09/19

Learn the fascinating realm of influence and reciprocity to unlock the secrets of growing a successful dental practice. Our host, Nain, engages with a certified instructor, discussing the profound principles introduced by Dr. Robert Cialdini, a renowned marketing guru. Dr. Chani's groundbreaking work in marketing and the psychology of influence provides a foundation for understanding the seven powerful principles that can increase your practice's success threefold. From reciprocity to commitment,

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23:15

Cigna caught auto-denying claims using AI!

Insurance Untangled ·

2023/09/12

Cigna, a major health insurance company, is under fire for allegedly using AI instead of doctors to rapidly deny claims in just 1.2 seconds, as revealed in a class action lawsuit filed in California. The case stems from incidents where patients were denied crucial medical procedures, leaving them with substantial out-of-pocket expenses. The Insurance Untangled podcast hosts express their shock at this practice, highlighting the ongoing tension between quality healthcare and profit-driven insurance

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28:52

Membership Psychology - Why Members Are Committed

Insurance Untangled ·

2023/09/05

In this engaging podcast episode, Jordon dives into the captivating world of membership psychology. Exploring the power of commitment and its influence on patient behavior, he shares insights on membership plans, highlighting benefits like convenience, control, and community building. The discussion contrasts membership plans with traditional PPO insurance, emphasizing direct relationships, reduced administrative hassle, and increased revenue. This insightful conversation unveils the intricacies of

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25:42

How to Dominate Google SEO?

Insurance Untangled ·

2023/08/29

Navigating the realm of Google rankings and patient acquisition is a common challenge for dental practices. While statistics reveal that many web pages go unnoticed by Google, there are strategies to enhance your online visibility. Tune in to this episode as we spotlight the six crucial aspects dental practices should prioritize to achieve organic rankings. Delve into the essential role of Google reviews and gain insights into how EKWA can play a pivotal role in amplifying your online presence and

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31:21

How to Deal with Refund Requests from Insurance

Insurance Untangled ·

2023/08/22

Are you tired of feeling like you're in a battle with insurance companies? In our latest episode, we dive deep into the world of refund requests from insurance companies, a topic that's both intriguing and infuriating. Picture this: you're a dental practice owner, providing quality care and working hard to maintain your practice. Suddenly, you receive a demand letter asking for a hefty sum, claiming you've been overpaid. It's like a twisted game of financial tug-of-war. Join us as we unravel the

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23:47

Creative Membership Plan Offerings

Insurance Untangled ·

2023/08/15

In the world of dentistry, where smiles are crafted and oral health is paramount, a symphony of creativity resonates in the form of Membership Plan Offerings. These plans are like your practice's exclusive club, delivering perks and savings through subscription brilliance. Think of them as your marketing toolkit, attracting fresh faces, holding onto loyal patients, and boosting case acceptance. It's like setting up a strategy canvas. These plans cover preventive care, pearly whites enhancement, and

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31:52

The 3 Biggest Marketing Mistakes Practices Make

Insurance Untangled ·

2023/08/08

In a world where dental practices strive for marketing success, Naren, a dental marketing guru, reveals the three biggest mistakes that plague them. First, the allure of PPO plans ensnares practices, leading them to give up large sums of money to these plans, unaware of the invisible toll it takes on their collections. Naren likens this to a behavioral science principle from "Tiny Habits," emphasizing the need to take action and optimize the PPO contracts. This episode urges practices to reverse

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22:03

How Insurance Deals with You When You Go Out of Network

Insurance Untangled ·

2023/08/01

Navigating the complex world of insurance can feel like wandering through a labyrinth, but fear not, for we have a seasoned guide, Ben Tuinei, a venerable expert in the field. He's our beacon of clarity, revealing the hidden workings of the assignment of benefits, a magical concept that can ease your financial burdens. Picture this: you enter a doctor's practice, and instead of paying the full treatment fee upfront, you only part with the estimated co-payment. Here comes the trick - the rest of

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32:12

7 Ways to Grow Your Dental Membership Plan

Insurance Untangled ·

2023/07/25

Join Jordon Comstock on this episode as we delve into the seven secrets of dental membership plan growth. Many practices adore the concept of a membership plan but need help to promote and nurture it effectively. However, the rewards are remarkable: soaring recurring revenue, enhanced patient loyalty, and amplified revenue from devoted members. Moreover, this investment bolsters your practice's value for future potential sales. To embark on this journey, focus on the low-hanging fruit of

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29:32

The Cost: PPO versus Google Ads versus Google SEO

Insurance Untangled ·

2023/07/18

In the marketing world, comparing the costs of different strategies can be pretty perplexing. Most practice owners need help to effectively compare marketing costs, which is where the expertise of Naren Arulrajah comes in. He dives into the cost comparison between PPO plans, Google Ads, and Google SEO, shedding light on the importance of knowing how much it costs to acquire a new patient. Despite promising unlimited new patients, PPO plans come with a hefty price tag. Dentists have to bear a

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28:41

Upgrades and Non-covered services

Insurance Untangled ·

2023/07/11

Did you know that patients can request and pay for a higher standard of care that insurance plans don't cover? This episode covers dental upgrades and the evolving landscape of treatment options. Learn how upgrades go above and beyond insurance coverage, allowing patients to access higher standards of care. Discover the difference between upgrades and non-covered services to explore the legal aspects of charging them.

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32:18

Why Recurring Revenue Matters

Insurance Untangled ·

2023/07/04

In this episode, Jordon Comstock, a true expert in membership plans, delves into the intriguing world of recurring revenue. He reveals five compelling reasons why it holds immense importance for any business and explains how recurring revenue helps Smooth out feast and famine cycles Increases the valuation of your business Stabilizes cash flow Provides automatic revenue at the beginning of each month Empowers members to buy more Explore the valuable insights and the

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28:07

Replace Delta with Google

Insurance Untangled ·

2023/06/27

In this episode on Insurance Untangled Podcast, guest speaker Naren Arulrajah emphasizes the importance of dental marketing and discusses the high costs of insurance write-offs. Comparing insurance companies to hostage-takers highlights the need to consider these write-offs as marketing expenses. Naren also points out that Google is a better investment for acquiring patients than other insurance networks encouraging practice owners to think more about the business side of dentistry and the

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30:54

Current Challenges with Insurance Billing and...

Insurance Untangled ·

2023/06/20

Get ready to join the captivating hosts Jordon Comstock, Naren Arulrajah, and Ben Tuinei as they untangle the confusing world of insurance billing. They'll reveal the shocking truth about insurance companies' lack of patient care and how dental practices stand against mistreatment. Discover clever tactics to handle refund requests, safeguard your practice's money, and feel empowered. Insurance Untangled is your key to unraveling dental insurance's puzzling maze.

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22:48

Is it Possible to Successfully Resign from PPO Plans?

Insurance Untangled ·

2023/06/13

In this episode, co-hosts Naren Arulrajah and Gary Takacs discuss the possibility of successfully resigning from PPO plans. Despite highly competitive areas and a majority of PPO patients, Gary's expertise and optimism shine through, offering a six-step plan and emphasizing the potential for growth and differentiation. Let's untangle insurance together!

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27:08

What are the Benefits of a Dental Membership Plan?

Insurance Untangled ·

2023/06/06

Step into dental membership plans with Naren, Ben, and Jordon on this enlightening episode of Insurance Untangled. If you're still getting familiar with the concept, fret not! They'll take you on a historical journey, drawing parallels to the renowned Amazon Prime. Picture this: patients paying a monthly or yearly subscription to unlock exclusive benefits tailored by you, the dental practice. It's a disruptive model transforming the industry. Discover the power of creating loyal patients and

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