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PODCAST

Emerging Brands Podcast

Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you"ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You"ll also hear from industry experts—brand builders, investors, and

business entrepreneurship

All Episodes

23:22

Andrea Popov, CEO CPGD

Emerging Brands Podcast ·

2024/10/15

Andrea Popova, CEO at CPGD, a leading industry resource for founders and investors to discover emerging brands. Andrea’s newsletter is one of the best in the industry with over 10k readers. She’s a thought leader and generously takes us behind the scenes in this interview! A must listen for emerging brand founders.

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22:06

Lily Geiger, Founder Figlia

Emerging Brands Podcast ·

2024/10/15

Growing up witnessing her father's battle with alcoholism, Lily Geiger became deeply committed to creating a supportive community for individuals choosing a non-drinking lifestyle. Geiger recalls: “When I was growing up with my dad there were not many options for people who didn't drink that felt sophisticated, inviting, and made them feel a part of a social setting where everyone else is drinking.” Figlia is a manifestation of Lily’s commitment, offering a sophisticated beverage that allows

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21:19

Lucy Dana, CEO & Co-Founder One Trick Pony

Emerging Brands Podcast ·

2024/10/15

One Trick Pony is made from Argentinian peanuts and Patagonian salt. No oil, no sugar, family-run, and female-founded. Lucy Dana co-founded One Trick Pony with her brother and sister-in-law. While on a trip to Argentina, they realized how incredible the peanut were. One Trick Pony was born and is truly my favorite peanut butter on the market! Lucy takes us behind the scenes of how they created, launched, and currently scaling the brand. A great look into founder life!

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21:51

Jason Bronstad, CEO Malk Organics

Emerging Brands Podcast ·

2024/10/15

Jason Bronstad is a seasoned CPG professional with 20+ years of food and beverage industry experience. He has a successful track record of building strong and efficient teams at leading food and beverage companies. Jason began consulting for MALK in 2020 and transitioned to CEO in June 2021. His goal is to bring MALK to the masses and increase their consumer base by educating people on why MALK is the healthiest alternative milk option out there. MALK Organics is dairy-, gum-, filler-, gluten-,

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27:11

Meira Bennett, Founder Gotcha Focaccia

Emerging Brands Podcast ·

2024/10/15

Infused with global flavors and seasonal ingredients, Gotcha Focaccia™ is olive oil bread that's classy but never boring. Baked in Brooklyn. Made for your table. Using traditional Ligurian baking techniques, unique toppings and lots and lots of really good olive oil, Gotcha Focaccia™ is highly flavorful and oh so fun. Gotcha Focaccia founder Meira Bennett takes us behind the scenes of the brand and how she’s growing it!

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26:34

Crystal Whiteaker, Founder & CEO Crystal Lily Creative

Emerging Brands Podcast ·

2024/10/15

Crystal Whiteaker (she/her) is an Inclusive Branding and Leadership Development Consultant. She works with brands and leaders to create values-aligned, human-focused environments that center belonging. Crystal takes us behind the scenes of her unique career path and how she followed her intuition to build Crystal Lily Creative.

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42:16

Amy Kapolnek, Founder & Fractional CMO the fwrd group

Emerging Brands Podcast ·

2024/10/15

Special marketing episode! With 18 years of experience, Amy Kapolnek has primarily worked with emerging consumer brands on their brand launch and growth strategies. Amy started the fwrd group mainly because of the changes going on in the media industry. At the fwrd group, they specialize in strategic planning, marketing execution and Fractional CMO services for emerging brands in beauty, wellness and medical aesthetics. The purpose is really to provide these brands with the growth strategies and

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30:29

Nate Rosen, Founder Express Checkout

Emerging Brands Podcast ·

2024/10/15

Nate Rosen is a snacking-obsessed (even since childhood), entrepreneurial minded marketing and sales professional. Nate is an industry thought leader with experience running e-commerce storefronts, retail sales, social media management, and customer retention. He writes one of my favorite industry newsletter, Express Checkout. Nate is bringing us behind the scenes of his career and insights in CPG. A great episode for founders to listen to!

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24:49

Tori Bell, Founder Inclusion Unpacked

Emerging Brands Podcast ·

2024/10/14

Tori Bell is Founder of Inclusion Unpacked, the community-based membership platform reimagining the future of DEI by infusing the same ambition, creativity and energy to belonging that start-ups bring to innovation. Tori brings us behind the scenes of her career, founder journey, and the honest truth of building an innovative tech company making real impact. An incredible listen for every founder!

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29:56

Alexis Russell, Founder & Chief Creative Director

Emerging Brands Podcast ·

2024/10/14

Alexis Russell takes us behind the scenes of her personal journey of finding acceptance and the feeling of home growing up in foster care. Alexis has built a multi-million dollar jewelry business against all odds. This is an incredible conversation of how she found her own path.

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23:25

Alessia Vettese, Founder & CEO Pari

Emerging Brands Podcast ·

2024/10/14

Alessia Vettese is the founder and CEO of Pari, a premium, natural, zero-proof adult beverage brand designed for health-conscious, social, and high-performing Gen Z and Millennial women who want to look and feel their best. Alessia developed Pari after re-evaluating her relationship with alcohol. The brand is receiving buzz in the dry community for its natural ingredients and sweet taste profile. As the founder of Elle Ventures, an investment fund, Alessia has advised and invested in primarily

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23:17

Abby Studnicka, CEO & Founder Archie & Alfred

Emerging Brands Podcast ·

2024/10/14

Archie & Alfred was founded by Abby Studnicka, a passionate animal lover who has dedicated her life to improving the lives of pets and their owners. Abby grew up surrounded by animals and developed a deep love for them from a young age. Archie & Alfred is more than a dog product line; it's a lifestyle brand for the on the go pet parent looking for everyday products that blends effortlessly into an everyday wardrobe, while keeping the comfort and safety of your pet in mind. Learn how Abby created the

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23:56

Nathalia Rojas, Co-Founder & CEO 2Fit Brands

Emerging Brands Podcast ·

2024/10/14

Growing up in an entrepreneurial family, Nathalia Rojas was naturally drawn to innovation and business. Along with her co-founder, they leveraged their shared passion for health and wellness to create 2FIT BRANDS - vegan, keto-friendly, and certified gluten-free snacks. Nathalia is taking us behind the brand to how she launches and currently scaling in the US market.

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29:15

Ilay Karateke, Co-founder and CEO BEZI

Emerging Brands Podcast ·

2024/10/14

A McKinsey consultant turned into a cheesemaker, Ilay is out to make labneh a thing as the co-founder and CEO of BEZI. During her time at Columbia, Ilay fell in love with the city, built her community through dinner parties at her home, known as Cafe Ilay, and completed her “business school summer internship” at a Mediterranean farm, milking cows and sheep, and learning to make cheese from scratch. Ilay left McKinsey to help launch Getir’s US operations, where she spent 2.5 years overseeing

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24:17

Grace Mittl, Co-founder & CEO Absurd Snacks

Emerging Brands Podcast ·

2024/09/22

What started as a college project, has launched into a business creating nut-free snacks. Absurd Snacks are made with crunchy chickpeas, fava beans, granola clusters, and dried fruit. Free of top 9 allergies for people with food allergies and sensitivities while still packing in delicious flavors. You can find Absurd Snacks at major retailers like Whole Foods and growing! Grace Mittl, Co-founder & CEO of Absurd Snacks take us behind the scenes to how it’s all happening!

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27:54

Crystal Ung, Founder Bowlcut

Emerging Brands Podcast ·

2024/09/22

Growing up in a Chinese restaurant, Crystal Ung would create makeshift step stools at eight years old to watch everything happening. She wanted to carry on those iconic childhood flavors while also eating well. She wanted to create Asian American flavors, as it was meant to be. Crystal founded Bowlcut to redefine how we eat well by crafting a plant-based and reduced sodium sauce. Bowlcut has caught the attention of NY Times, Food & Wine, to Eater. She’s taking us behind the brand to learn how she

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26:28

Ashley Nickelsen, Founder & CEO B.T.R. NATION

Emerging Brands Podcast ·

2024/09/22

Ashley Nickelsen, founded B.T.R. Nation to fix our broken food system one snack at a time. Over 5 years ago, Ashley’s parents were diagnosed with rare forms of cancer. She was eating high sugar snacks full of junk out of hospital vending machines while taking care of them. She started creating her own snacks as an alternative. After her parents passed away, she made it her mission to make healthier snacks available. From launching in Costco, collaborating with Blue Bottled Coffee, to revolutionizing

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35:48

Victoria Schulte, Co-Founder & Creative Director...

Emerging Brands Podcast ·

2024/09/02

While walking the NY NOW tradeshow, Crevette Design Studio caught my eye. "Crevette" (pronounced "krah-vet") is a term of endearment in French meaning "little one." It also directly translates to "shrimp." It's unexpected & playful, just like their jewelry. Co-founders Harlotte & Victoria worked together for 5+ years in the fine jewelry industry before deciding to start our own design studio. Craving creative freedom, they launched Crevette Design Studio based in San Diego. Victoria brings us behind

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29:40

Emma Chozick, Founder gr8 collab

Emerging Brands Podcast ·

2024/09/01

Emma Chozick is a Brand Consultant to design-led brands. She’s a cultural curator and design journalist. She works across commerce, hospitality, and tech, driving connection between gr8 people, brands, and ideas. Emma’s TikTok (one of my favorites!) shares about emerging brands, spaces, and creatives, through the lens of design. Formerly she was Head of Community and Curation at Thingtesting, where she drove 100k+ reviews through user incentive programming, created and oversaw Thingdrop, partnering

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38:12

Gail Kurpgeweit, CEO Pivot North Consulting & PNC...

Emerging Brands Podcast ·

2024/09/01

Gail Kurpgeweit is the CEO of Pivot North. They develop, launch and scale hot-selling CPG food products based on restaurant menu items. Gail takes us behind the scenes of how that process works. From the first meeting with the restaurant founder, to product development, packaging, to selling on retail shelves, this was such an educational conversation. Grab your pen and paper for this one!

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