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PODCAST

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I"m Nik, and I"m tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves,

business marketing

All Episodes

65:51

S3 Ep10: Grow LA / Deodorant For Your Knees /...

Limited Supply ·

2023/03/22

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder. Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2

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50:38

S3 Ep9: SVB - Asking The Questions No-One’s Talking...

Limited Supply ·

2023/03/15

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil. They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out

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47:58

S3 Ep8: Meet Jugnoo / How To Rewarm Email Lists / The...

Limited Supply ·

2023/03/08

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch. They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists. You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and

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59:15

S3 Ep7: Why Facebook Moderation Is Grinding Gears /...

Limited Supply ·

2023/03/01

Want to look amateur? Leave your Facebook ad comments unmonitored. This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify. Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile

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63:09

S3 Ep6: Meet The Founder Who Built Her Manufacturing...

Limited Supply ·

2023/02/22

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs. Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags. Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who

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50:19

S3 Ep5: How Adgile Is Using Free App Data For...

Limited Supply ·

2023/02/15

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness. Find out how Nik and Moiz are thinking about organic growth and buying in audiences. Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers. Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put

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56:30

S3 Ep4: LIVE From The Whalies - Serta Goes Bankrupt,...

Limited Supply ·

2023/02/08

Nik and Moiz come to you live from The Whalies. This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award. But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience. This episode was brought to you by Tapcart: Mobile Apps for

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47:08

S3 E3: The $1B Bootstrapped Business / A $250k...

Limited Supply ·

2023/02/01

How did an eCommerce website design business go from bootstrapped to success story? Nik and Moiz are fans of Envato - find out why. In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to. Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking

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30:29

S3 E2: REVEALED: The Infomercial King / The Amazon...

Limited Supply ·

2023/01/25

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s

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76:19

S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy...

Limited Supply ·

2023/01/18

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google. This episode

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51:49

S2 E12: Nik Answers Product Questions / Why You Don’t...

Limited Supply ·

2022/12/28

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC

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54:55

S2 E11: How The Big 4 Are Performing / Kevin...

Limited Supply ·

2022/12/21

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15%

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48:12

S2 E10: Why Everyone's Using Open AI / How Not To Do...

Limited Supply ·

2022/12/14

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at

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42:02

S2 E9: Why Everyone Prefers Predictability / That...

Limited Supply ·

2022/12/07

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you

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53:31

S2 E8: The Surprisingly Good Black Friday Email / Why...

Limited Supply ·

2022/11/30

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code

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51:11

S2 E7: Getting a Stripe Discount / How to Hire An...

Limited Supply ·

2022/11/23

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for

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47:07

S2 E6: Digging Into Allbirds / Subject Lines That...

Limited Supply ·

2022/11/16

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get

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50:39

S2 E5: What Makes a Killer Landing Page / Twitter...

Limited Supply ·

2022/11/09

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC

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64:04

S2 E4: Twitter R U OK? / Facebook Channeling 2015...

Limited Supply ·

2022/11/02

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures. Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC

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57:34

S2 E3: The Easy Way to Make $500,000 A Year / Sniff...

Limited Supply ·

2022/10/26

Nik and Moiz get into some of the hard truths facing DTC business, In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at

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