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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

45:03

Episode 93: What's up with the Amazon DSP? Plus...

Marketecture: Get Smart. Fast. ·

2024/10/11

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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34:24

Bonus Episode: The Monopoly Report with Jason Kint

Marketecture: Get Smart. Fast. ·

2024/10/08

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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58:02

Episode 92: John Battelle on Wired, Web 2.0, and the...

Marketecture: Get Smart. Fast. ·

2024/10/04

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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22:37

The Vanderhook's give us the scoop about VIant AI

Marketecture: Get Smart. Fast. ·

2024/09/30

Viant AI is a generative AI tool designed to automate media planning and campaign setup for digital advertising. Built on top of Viant’s demand-side platform (DSP), Viant AI helps advertisers and agencies streamline the labor-intensive tasks involved in planning and executing campaigns. By providing key information such as advertiser details, campaign goals, and budget, the tool automatically generates initial campaign strategies, allowing media planners to review and make adjustments. The AI’s

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47:09

Episode 91: Mark Jablonowski on programmatic politics

Marketecture: Get Smart. Fast. ·

2024/09/27

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

54:07

Episode 90: Brian O'Kelley on the Google case,...

Marketecture: Get Smart. Fast. ·

2024/09/20

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

21:04

Richy Glassberg tells us about Safeguard and ...

Marketecture: Get Smart. Fast. ·

2024/09/17

Safeguard is a legal compliance platform that helps businesses navigate the complex landscape of privacy laws and regulations. The company provides standardized assessments for various privacy laws, such as GDPR and CCPA, and offers tools to ensure that both the company and its vendors comply with these regulations. Safeguard's platform allows businesses to manage their privacy compliance through a SaaS model, making it easier to document and track legal obligations, while also facilitating

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45:17

Episode 89: Alan Chappel helps put the antitrust...

Marketecture: Get Smart. Fast. ·

2024/09/13

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

23:35

Symitri: TrustX is reborn with clean room technology...

Marketecture: Get Smart. Fast. ·

2024/09/09

Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic

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48:11

Episode 88: Tim Rowe from OOHInsider teaches us about...

Marketecture: Get Smart. Fast. ·

2024/09/06

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

54:34

Episode 88: Adam Epstein on the Google search case...

Marketecture: Get Smart. Fast. ·

2024/08/30

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

24:37

Admiral is using a $19 million raise to grow its...

Marketecture: Get Smart. Fast. ·

2024/08/26

Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These modules help publishers build relationships with their visitors by addressing challenges like ad blocking, enhancing subscription

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44:00

Episode 86: Jay Askinasi tells us whether Roku is a...

Marketecture: Get Smart. Fast. ·

2024/08/23

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

21:57

Dstillery: Evolution from a DSP to a data specialist...

Marketecture: Get Smart. Fast. ·

2024/08/19

Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly granular

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47:18

Episode 85: Michael Leavitt on the state of digital...

Marketecture: Get Smart. Fast. ·

2024/08/16

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

17:52

FatTail: Moving from OMS to a marketplace

Marketecture: Get Smart. Fast. ·

2024/08/12

FatTail is a SaaS-based technology company that provides solutions for deal automation primarily for premium publishers. Their core product is an Order Management System (OMS) that handles everything from inventory management to billing for direct sales. FatTail differentiates itself through a highly flexible and configurable system, integrations with CRM and ad servers, and by extending its functionality to include a marketplace that allows publishers to scale their inventory and automate

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45:34

Episode 84: Mark Mannino on Flywheel's $835 exit to...

Marketecture: Get Smart. Fast. ·

2024/08/09

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

16:32

MadConnect connects all your platforms without...

Marketecture: Get Smart. Fast. ·

2024/08/05

MadConnect, a product of MadTech, is an automated platform designed to facilitate API connections between various marketing and advertising technology systems. It simplifies the integration process by allowing users to connect multiple platforms for data transfer and audience activation without the need for extensive technical expertise, thereby enhancing operational efficiency and enabling real-time data management.For more in-depth discussion of these topics and links to the news we discuss,

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43:11

Episode 83: Craig Kostelic of Conde Nast on thriving...

Marketecture: Get Smart. Fast. ·

2024/08/02

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

20:54

OpenX invests in curation and CTV

Marketecture: Get Smart. Fast. ·

2024/07/29

Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency,

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379 results

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