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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

21:57

Dstillery: Evolution from a DSP to a data specialist...

Marketecture: Get Smart. Fast. ·

2024/08/19

Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly granular

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47:18

Episode 85: Michael Leavitt on the state of digital...

Marketecture: Get Smart. Fast. ·

2024/08/16

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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17:52

FatTail: Moving from OMS to a marketplace

Marketecture: Get Smart. Fast. ·

2024/08/12

FatTail is a SaaS-based technology company that provides solutions for deal automation primarily for premium publishers. Their core product is an Order Management System (OMS) that handles everything from inventory management to billing for direct sales. FatTail differentiates itself through a highly flexible and configurable system, integrations with CRM and ad servers, and by extending its functionality to include a marketplace that allows publishers to scale their inventory and automate

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45:34

Episode 84: Mark Mannino on Flywheel's $835 exit to...

Marketecture: Get Smart. Fast. ·

2024/08/09

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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16:32

MadConnect connects all your platforms without...

Marketecture: Get Smart. Fast. ·

2024/08/05

MadConnect, a product of MadTech, is an automated platform designed to facilitate API connections between various marketing and advertising technology systems. It simplifies the integration process by allowing users to connect multiple platforms for data transfer and audience activation without the need for extensive technical expertise, thereby enhancing operational efficiency and enabling real-time data management.For more in-depth discussion of these topics and links to the news we discuss,

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43:11

Episode 83: Craig Kostelic of Conde Nast on thriving...

Marketecture: Get Smart. Fast. ·

2024/08/02

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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20:54

OpenX invests in curation and CTV

Marketecture: Get Smart. Fast. ·

2024/07/29

Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency,

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47:01

Episode 82: Mario Diez on the state of contextual...

Marketecture: Get Smart. Fast. ·

2024/07/26

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

24:17

Emergency Pod: Google isn't getting rid of cookies...

Marketecture: Get Smart. Fast. ·

2024/07/22

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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19:12

Constant Contact: Email and marketing services for...

Marketecture: Get Smart. Fast. ·

2024/07/22

Stephanie Ting, the Chief Strategy Officer of Constant Contact, details the company's evolution and current offerings. Founded in 1995, Constant Contact aims to empower small businesses with tools to compete effectively against larger rivals. The company, now owned by Clear Lake Capital, offers a SaaS platform that includes email marketing, SMS marketing, social media management, contact management, SEO, and online ads. The company serves a broad range of industries, including nonprofits, service

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48:16

Episode 81: Joe Hirsch on bringing automation to ad ops

Marketecture: Get Smart. Fast. ·

2024/07/19

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

19:21

Playwire: Helping publishers with every aspect of...

Marketecture: Get Smart. Fast. ·

2024/07/15

Playwire provides what they call a revenue amplification management platform (RAMP) for publishers. Their platform integrates various technologies and services, including ad serving, data management, and sales operations, to help publishers maximize their ad revenue and manage their business operations more efficiently. Playwire focuses on mid-tail to enterprise-level publishers, offering a combination of proprietary and third-party technologies to optimize ad delivery, prevent fraud, and ensure

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47:26

Episode 80: Danilo Tauro of Uber Eats gives trends...

Marketecture: Get Smart. Fast. ·

2024/07/12

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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19:23

Permutive builds 1P targeting on device for speed and...

Marketecture: Get Smart. Fast. ·

2024/07/08

Permutive helps publishers and advertisers manage and utilize first-party data to address the challenges of a post-cookie, privacy-focused world. By processing data on the user's device, Permutive enables real-time audience segmentation and targeting regardless of privacy preferences. The platform supports publishers by providing tools to optimize ad revenue and audience engagement, while advertisers can use it to integrate their data for precise audience targeting and campaign activation

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23:20

Episode 79: Justify Your Existence Independence Day...

Marketecture: Get Smart. Fast. ·

2024/07/03

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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21:17

tvScientific is bringing performance to CTV

Marketecture: Get Smart. Fast. ·

2024/07/01

Jason Fairchild, co-founder and CEO of tvScientific, discusses the company's focus on bringing performance-based advertising to television. tvScientific enables advertisers, particularly those accustomed to digital platforms like Google and Facebook, to buy and measure TV ads in a similar manner. The platform allows for precise targeting and outcome measurement, bridging the gap between ad exposure and advertiser-defined outcomes. tvScientific aims to optimize TV ad campaigns automatically, driving

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45:50

Episode 78: Rob Leathern's car is spying on him

Marketecture: Get Smart. Fast. ·

2024/06/28

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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33:55

AppsFlyer: Mobile attribution across channels

Marketecture: Get Smart. Fast. ·

2024/06/24

Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of

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52:09

Episode 77: Gokul Rajaram on building AdSense and...

Marketecture: Get Smart. Fast. ·

2024/06/21

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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30:52

Wurl: Applovin's secret weapon in CTV

Marketecture: Get Smart. Fast. ·

2024/06/17

In an interview with Marketecture, Ron Gutman, CEO of Wurl, explains how the company facilitates content distribution and monetization for Connected TV (CTV) through its technology. Founded in 2017, Wurl initially focused on creating free ad-supported streaming TV (FAST) channels, and now works with various TV manufacturers and app platforms to distribute and monetize content globally. Wurl's acquisition by AppLovin has expanded its reach into performance marketing, allowing advertisers to target

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366 results

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