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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

15:11

CBP 174: How to squeeze the most “juice” out of your...

The Cash-Based Practice Podcast ·

2021/09/09

Looking for a fast, easy way to attract tons of highly interested customers to your door? Then this week’s podcast on word-of-mouth marketing (WOM) techniques is for you. By learning how to properly leverage WOM, you will be able to efficiently reach many more potential customers in a way that establishes your credibility and value right from the start. In this episode, I explain some simple WOM strategies that can quickly bring in more business with little effort or expense. You’ll hear exactly

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15:33

CBP 173: How to Decrease Patient Dropoffs in a...

The Cash-Based Practice Podcast ·

2021/08/19

Are you tired of watching your “busy” schedule end up full of holes? If too many patient dropoffs are wreaking havoc on your practice, you’ll want to give this podcast a listen. There are a few simple strategies that can transform those flighty customers into reliable partners who are truly invested in reaching their own goals! In this episode, I explain how you can address the underlying issues that can contribute to a problem with patient dropoffs. You’ll hear exactly what situations tend to prime

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10:10

CBP 172: The secret to success in selling injury...

The Cash-Based Practice Podcast ·

2021/08/12

If you offer injury prevention services in your practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or money addressing a problem that they don’t realize they have. While it may be a poor long-term strategy, most people are far more interested in resolving acute pain than they are in optimizing their situation or avoiding a future injury. And that means you can face an uphill battle when you attempt to sell health-optimization and

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01:01:33

CBP 171: The data on how PT private practices...

The Cash-Based Practice Podcast ·

2021/08/05

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us exactly that and so much more… In their report and this podcast episode, you’ll not only learn the above, you’ll also learn about a profound shift in business models and the

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15:15

CBP 170: Creative approaches to help patients afford...

The Cash-Based Practice Podcast ·

2021/07/29

Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the help they need can be far greater than the cost to you of simply losing their business. And this is why you’ll definitely want to check out this week’s podcast to learn how you can address the underlying concerns that lead many patients to decide they cannot afford the best available treatment. In this episode, I explain how you can help

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44:57

CBP 169: Going Completely Out-of-Network Overnight...

The Cash-Based Practice Podcast ·

2021/07/22

Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in exactly that position. He was one of the top-rated docs in Austin with a busy pre/post surgical-rehab practice for treating spine and extremities. But since a full 80-90% of his patients were insurance-based, he began to notice a startling

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11:14

CBP 168: How to create lead magnets that actually...

The Cash-Based Practice Podcast ·

2021/07/08

Looking for a great way to showcase your services to a brand-new audience? A great lead magnet might just do the trick. In their many forms, lead magnets can be one of the best ways to reach an untapped target so you can give them an enticing peek into what makes your practice special. In this podcast, I explain exactly how to create a polished lead magnet you can use to attract the people who are most likely to become paying patients. You’ll hear how to choose a topic, decide which type of lead

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13:41

CBP 167: How to handle emailed questions about...

The Cash-Based Practice Podcast ·

2021/07/01

Given the pace of modern life and the fact that people tend to keep a smartphone at hand 24/7, it’s not uncommon for a cash-practice to receive some pretty tricky questions in writing rather than in-person. So what’s the best way to handle such sensitive price questions—given the obvious limitations inherent in responding by email or text—so their decision isn’t reduced to only dollars and cents? In this episode, I walk you through how to manage written rate questions in a way that maximizes your

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13:55

CBP 166: How to sell packages, use guarantees and...

The Cash-Based Practice Podcast ·

2021/06/24

This episode is perfect for anyone interested in learning how to better manage patient price objections. You'll hear how to sell treatment packages, how to skillfully use (and not overuse) discounts to increase conversions, and what to do when a prospective patient says they need to speak with their spouse before moving forward. And for more on the topic of pricing, raising rates, and increasing profits 10-50% overnight, you’ll definitely want to check out my Masterclass that teaches you how to keep

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12:33

CBP 165: Is it time to raise your cash-pay rates?

The Cash-Based Practice Podcast ·

2021/06/10

The idea of raising your rates is enough to induce quiet panic among most cash-based practice owners. Yet it is one of the easiest ways to both improve your compensation and give your practice the resources needed to provide truly outstanding patient care. Even so, most practices wait far too long to raise prices and effectively leave a ton of money on the table while they struggle to make ends meet. In this episode, I discuss how you can raise your rates without risking your practice. You’ll hear

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12:49

CBP 164: How to create a positive work culture among...

The Cash-Based Practice Podcast ·

2021/05/27

No one wants to work in a toxic environment characterized by in-fighting and power struggles among staff, and you certainly can’t afford to have work squabbles interfere with patient care. But making sure you create and maintain a positive work culture can be easier said than done. Fortunately, even in cases where there has already been a fair bit of conflict, you can turn the tide—and it doesn’t necessarily require you to replace employees. In this podcast, I share strategies for creating a truly

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01:08:26

CBP 163: Cash-based success in a traditionally...

The Cash-Based Practice Podcast ·

2021/05/20

Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is thriving. Currently she has a group of 15 providers from various disciplines offering services to patients, but none are regular employees. This structure allows Angela to keep things simple while still providing all the services cancer

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14:04

CBP 162: How to find new patients fast with in-person...

The Cash-Based Practice Podcast ·

2021/05/06

When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you efficiently connect with lots of prospective patients who will value what you have to offer and get them on your schedule. In this podcast, I explain how to make the most of your presentations, workshops, and other in-person events. You’ll hear my top three tips for

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15:09

CBP 161: How to sell packages in a cash-based practice

The Cash-Based Practice Podcast ·

2021/04/29

Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the “ask” in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple

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54:23

CBP 160: How to Build a Cash Practice in a Small Town...

The Cash-Based Practice Podcast ·

2021/04/22

Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her second child was born, in 2 niches that were completely new to her, and did it all in a small town where she just moved and had no established referral sources or patients following her from another practice! For as long as she can

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07:20

CBP 159: Without this, you’re shooting your marketing...

The Cash-Based Practice Podcast ·

2021/04/15

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the foundations of an effective marketing plan for any practice Further, in business, you’ll constantly need to make decisions that can have huge long-term impact and are often not easy to make. One of the easiest ways to take the guesswork out of

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59:56

CBP 158: The secret to making Instagram pay big for a...

The Cash-Based Practice Podcast ·

2021/04/08

This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in as many as 5 new patients! Just a few months before the pandemic, Jorge went full time in his cash-based practice and one year later (even with all the Covid shutdowns) he has already hired 3 other clinicians … almost all fueled by his

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13:22

CBP 157: Cash-Practice Tips for Hiring Contractors on...

The Cash-Based Practice Podcast ·

2021/04/01

Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this week’s episode, I explain my favorite strategies for hiring contractors using Upwork and Fiverr. I share my top tips for saving time and money as well as best

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12:55

CBP 156: How to sell without sounding salesy

The Cash-Based Practice Podcast ·

2021/03/25

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business. Fortunately, it’s possible to develop a comfort level with selling that will not only make those conversations less awkward, it will also improve your new-customer conversion rates. In this week’s episode, I explain exactly how to

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01:01:05

CBP 155: How to fill your schedule with patients...

The Cash-Based Practice Podcast ·

2021/03/11

I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT school, Greg became disillusioned by the harsh economic realities that overshadowed his dream of starting a private practice. So after graduation, he decided it was better to simply work in a corporate PT job. But that quickly led to

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294 results

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