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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

01:13:30

226 Does it Matter How Much Your Customer "Like" You?...

My Digital Farmer Podcast ·

2023/08/30

How much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, PhD. In this study, we discuss two key psychological "trigger points" that will set off automatic behaviors in our clients. What are they?... "liking" and "social proof."

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30:57

225 Case Study: How I Increased My Online Store Sales...

My Digital Farmer Podcast ·

2023/08/23

A few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year. My store sales revenue jumped by 35% in my Local Line store. I accidentally did something different that week, and I think that's the reason it happened... In today's episode, I share the story and why I think it worked. If you have an online store that you're driving customers to each week -- this tip will totally work for you. And it took about 15 minutes to implement. I'm all about KEEPING IT SIMPLE

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01:10:02

224 How to Warm Up New Bulk Beef Buyers with Sarah...

My Digital Farmer Podcast ·

2023/08/16

Sometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest who spends most of her time on two things -- social media and an email marketing process (called a "nurture email automated sequence"). These two elements are enough to drive new clients into her world and get them to feel ready to buy her bulk beef. If you're looking for ideas for content marketing for a bulk buy business, this episode will resonate

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40:24

223 How to Become a Master at Building "Offers"

My Digital Farmer Podcast ·

2023/08/09

If you want to be in business for a long time, then you MUST become a master at making "offers." An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are LOTS of different ways you can pitch your product, and in this episode, I'm sharing 10 of the most popular ones you see around many industries (that also work for farming). (Plus I share how you can get my Ultimate list of marketing offer Ideas in the show.) This

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01:04:47

222 Making More with Online Meat PreOrders -...

My Digital Farmer Podcast ·

2023/08/02

August 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today's guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process made everything easier. We'll learn how she drives the marketing engine in her business -- you'll be surprised to find out how simple it is. Sometimes, you don't need a lot of bells

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24:29

221 You Only Need 100 True Fans

My Digital Farmer Podcast ·

2023/07/26

What if you only needed 100 "true fans" to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals. Today, I share the "Principle of the 100 True Fans," (well, actually it's called the Principle of the 1000 True Fans, but 100 is way more accessible for farmers). The idea is that if each of our 100 "true fans" bought

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01:09:38

220 Breaking into the Florist Market: The Power of...

My Digital Farmer Podcast ·

2023/07/19

How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop with her product. After months of no sales, she finally got them to convert. And now they are regular clients. Bridget has a ton of wisdom to share -- even though she's only been doing this

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49:48

219 How I Engineer Momentum and Energy with My Farm's...

My Digital Farmer Podcast ·

2023/07/12

Do certain enterprises in your business feel a little stale? It's easy for that to happen, when you put things on auto-pilot and just do stuff the same way over and over again. The downside is that your clients can get bored, and YOU can get bored. That lack of energy translates to your customers. In 2017, I stumbled accidentally onto a path where I began creating "new" projects and content with my clients. I saw an immediate increase in excitement and attention to my brand. I now make it a practice

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57:37

218 Screening Your Prospects: 4+ Ways to Qualify Your...

My Digital Farmer Podcast ·

2023/07/05

Over the years, I've had a lot of people come up to me and ask me, "What's this box of veggies all about?..." I used to take 5-10 minutes with EVERY person and dive deep into how a CSA worked, how to sign up, etc. I could tell some of them were interested, and some weren't, but it would take me a little longer to figure out if they'd be successful. Years later, I now know how to shorten that process immensely. I've learned how to ask the right questions first, read body language, and determine who

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52:46

217 Top Monthly and Annual Marketing Tasks that Drive...

My Digital Farmer Podcast ·

2023/06/28

June 28, 2023 by Corinna I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?" Last week, I talked about the top repetitive weekly tasks that drive results in my farm business. So be sure to check that one out too here. In today's podcast, I share the monthly and annual marketing tasks that repeat every year, to keep the flywheel spinning. Creating a system for your marketing strategy is the key. When you know

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40:36

216 If I Only Had a Few Hours for Marketing - My Top...

My Digital Farmer Podcast ·

2023/06/21

I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?" Today's podcast answers that question. I share the top 5 tasks that I repeat every week in my main season to keep the flywheel spinning in my farm business, and to keep the revenue coming in. Creating a system for your marketing strategy is the key. When you know the tasks that drive results in your business, and you create a container/system to make sure

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01:14:31

215 Marketing Gourmet Mushrooms to New Buyers

My Digital Farmer Podcast ·

2023/06/14

In today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing her gourmet mushrooms at a farmer's market, trying to educate a consumer who's only familiar with the cremini mushrooms you might buy at the store. How do you create interest, pique curiosity, and overcome the "outlier" factor that might keep a person from trying it? This episode is full of practical wisdom based on trial and error of being in the

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57:39

214 Why Farm Customers Abandon the Cart (and How to...

My Digital Farmer Podcast ·

2023/06/07

What if I told you that the average cart abandonment rate across all industries is 69%? OMG, yes. It's a big deal. This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box in my pack shed to read the label. I copied down the product number, and all the specs like 1.5 mil and 1.8 gallon -- just so I could make sure it was the same bag. But the product

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42:00

213 How to Tell People What to Do in a 3-Step Plan

My Digital Farmer Podcast ·

2023/05/31

May 31, 2023 by Corinna Wondering why more people aren't buying your product?... Well, it could be many things. But maybe your customers are confused about how to start doing business with you. Imagine a brand new potential client finds about your brand. They're curious enough to go check out your website or store. They might even scan the website all the way to the bottom! But they don't take action because they can't figure out what exactly is going to happen when they click the BUY NOW button

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01:23:36

212 Marketing a CSF Fishery: My Interview with Sea...

My Digital Farmer Podcast ·

2023/05/24

May 24, 2023 by Corinna In today's podcast, I interview Camilla Lombard, co-owner of SeaForager -- a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager's guide, her husband has authority in the fishing space which helps them attract new clients. And with a "fun" brand that includes singing sea shantys and leading seashore foraging

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30:44

211 Are You Communicating Your Farm's Location in...

My Digital Farmer Podcast ·

2023/05/17

Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn't located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON. Yeah. How did this happen? I'm still trying to figure out what I did wrong. Did I type something wrong into Google? Why would Google give me a search result for somewhere on the west coast? The experience DID give me a lot to think about when it comes to marketing, though. There were several

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01:08:22

210 The Secret to Farm Customer Retention...

My Digital Farmer Podcast ·

2023/05/10

Are customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they're not even using the product because they've given up on it!?) Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO need to make sure they experience a "win" with the product! We want them to LOVE it, know how to use it, and feel like a winner! This "customer win" may not happen on its own, especially for things like bulk beef buys or

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01:18:46

209 Selling Inspiration - Interview with Lyndsay...

My Digital Farmer Podcast ·

2023/05/03

How important is it to inspire your customers with your business? In today's podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions that it's not just because her flowers are beautiful.... Listen to Lyndsay's messaging, and you'll hear phrases like: "I believe in you... you deserve it... slow down... admire the beauty around you..

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01:07:15

208 How to Make Word of Mouth Marketing Go Viral:...

My Digital Farmer Podcast ·

2023/04/26

How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand is happening in offline conversations? When specifically is your product or brand coming to mind for your customer, so that they think to talk about it with someone. In today's podcast, I'm sharing a recording of a Book Study I led with y

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26:35

207 A Quick Online Store Tweak to Sell More of Your...

My Digital Farmer Podcast ·

2023/04/19

Do you have a product that isn't selling well in your online store? In today's episode, I share a strategy you can try that may change your low-seller to a best-seller. And it only takes 5 minutes. This idea was inspired by the breakfast buffet table at my women's Bible study last week.... Aren't you curious?... This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for

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347 results

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