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4 Steps to Writing Great Product Descriptions

2020/11/12

Here are 4 simple steps to writing great product descriptions. You’re Missing Out on Sales! So you’ve made yourself some great handmade products that you can’t wait to sell! One of the next steps is to write some awesome product descriptions that are going to get people to actually buy them! This might seem simple but a lot of people get this wrong and it costs them sales. One study from Nielsen Norman Group found that 20% of purchase failures are potentially a result of missing or unclear product

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Top 3 Reasons Your Handmade Business is Failing

2020/11/09

Today I’m going to share the top 3 reasons why handmade businesses fail so you can avoid this happening to your own business. What Makes a Business Fail This topic is always at the forefront of my mind because I want to see everyone succeed with their business. But not everyone who wants to start a business succeeds and there are some common patterns that I’ve seen between those people who haven’t made it. Mindset I need to preface this post by saying that everything here will be

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How to Save Money on Shipping

2020/11/05

I’m sharing my top 5 tips that you can use right now to lower your shipping costs and save money on shipping your handmade products! Shipping Costs Shipping is a big part of every physical product business. It’s especially important for handmade shops to be able to get their products to the customer in excellent condition so that they are completely wowed and want to buy from you again. The goal is to be able to give your customer that great experience at an affordable price so that you don’t have

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How to Price Crochet Items

2020/11/03

If you’re stumped on how to price your crocheted products then keep reading because today I’m giving you the 5 things you need to consider to keep your business profitable and making sales. Pricing Crocheted Products Crocheting, in terms of production, is a hard business to run. It might take you two hours to make a baby hat, and even that is kind of fast. But if you’re making something like a sweater we could be talking about dozens of hours to finish one product. I have a standard

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How To Prepare For Holiday Sales

2020/10/22

The holiday season is fast approaching! In this post, I’m going to share with you how holiday sales are different than other times of the year and what you need to do to prepare your handmade shop this holiday season to make the most out of the biggest shopping time of the year! How Sales are Different First, let’s talk about how sales are different during the fourth quarter compared to other months of the year. Knowing this will make a lot more sense on how to strategize and prepare for

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Metal Stamping Handmade Business

2020/10/19

If you want to start a metal stamping business, then this is the post for you! I’m sharing how to stand out in a competitive market, where you can source your material, and the challenges you need to watch out for. Why choose metal stamping? Today I’m going to talk about how to get your metal stamping business started. Metal stamping is the art of imprinting premade letters or designs (called ‘stamps’) onto a piece of metal using a hammer. You can definitely get creative with this, but

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How to Ship Your Handmade Products Like a Pro

2020/10/15

If shipping your handmade products has you pulling your hair out and you don’t know where to start, then stick around because I’m sharing the 3 key things you need to have in place to ship like a pro, worry-free! Shipping Handmade Products I have shipped hundreds of thousands of packages in my time as a business owner and I’ve seen just about every situation imaginable. Shipping can make or break how you feel about your business when you get up in the morning. You’re a maker and you spend

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3 Tips for Selling Your Handmade Products Online if...

2020/10/12

Today I’m going to give you 3 crucial tips that you need to know for selling your handmade or physical products online when you’re based outside of the USA. You may not know this about me, but I’m kind of new to the United States. I came to the US. for college, but I was born and raised in Malaysia. I even started my business there! Most of my first few sales happened in Malaysia and I was selling primarily to customers in the US. I should also mention that I do a fair bit … The

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How to Start a Handmade Plush Toy Business

2020/10/08

Have you ever thought about starting a plush doll or plush toy business? In this post, I’m going to break down where to get your supplies, how to price your products, and what you need to do to stand out in a crowded market. Let’s dive in! Plushies are Here to Stay Everyone had a soft toy growing up, whether you called it a softie, plushie or a teddy. They’re a quintessential part of childhood! They’re frequently given as gifts and most children have many more than one! The options are

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The 5 Questions You Need to Ask Yourself if You have...

2020/10/05

If you’ve already got one business and you’re thinking about starting a new one, you might be asking yourself if you should keep everything under one umbrella or start the new business from scratch. Keep reading to get the 5 questions that will help you make the right decision in a snap! I’ve been running a handmade business for over 14 years, and I’ve been coaching other small business owners on how to run their creative business for half of that time. And I run two completely

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Top 5 Books on Money and Finances

2020/10/01

Today we’re talking all about books that you should read for money and finances. Money Mindset I don’t know about you, but my parents didn’t talk to me a whole lot about money. It was sort of this grownup thing that they took care of and it wasn’t for the kids to know about. It wasn’t something that they taught us at school either. When I built my businesses, I realized that while I had a lot to learn about running a business, I also had a lot to learn about money. I’ve been

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How to Start a Ceramics Business

2020/09/28

If you want to start selling your handmade ceramics then read this post first! Today I’m sharing how to price your products, different challenges you might face, shipping tips, and more. Advantages I’m assuming that if you’re reading this post, then you’re already fairly skilled at making ceramics, whether that’s with throwing, hand-sculpting or your chosen technique. That’s a skill that many people don’t have, so you’re already in a good position to make beautiful items that others can’t make

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How to Price Art Prints

2020/09/24

In this post, I’m giving you the exact steps that you need to make sure you’re pricing your art prints correctly so you can stop undercharging, start making a profit, and get paid what you’re worth. Development Cost Today I’ll just be going over art prints. I’ll have a totally separate post later that talks about how to price your original art because it is a very different strategy. Art prints are great because once you’ve done the original artwork, you can make as many prints as

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How to Beat the Instagram Algorithm in 4 Easy Steps

2020/09/21

If you’re a handmade business that’s struggling to get your Instagram content seen, then read this post! Today, I’m breaking down the Instagram algorithm, how it affects your posts, and my top 4 tips for making the algorithm work for you! What is an Algorithm? I know “algorithm” sounds like a scary word, but it’s actually something that we need. Basically, an algorithm makes sure we don’t get completely overwhelmed as users. I follow a couple thousand people on Instagram. If I saw every post

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How to Start a Digital Art Business

2020/09/17

If you’re thinking about starting a digital art business then read this post first! I’m going to share with you what you need to get started, the challenges you might face, and how to make sure your products stand out from the competition. So why is a digital art business a good idea? Digital art is a broad category. Simply put, it’s artwork that’s created using a computer. This can mean lots of different things. You can draw an illustration on a computer screen that you then color in,

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Top 4 Inventory Management Options for Etsy + Shopify

2020/09/15

One of the worst things in the world is waking up to find out that you’ve sold the same piece of your product twice and that’s what happens when you don’t manage your inventory between all the shops you sell on online. That’s why in this post, I’m going to share with you the top 4 best inventory management software you can use. If you’re a handmade business selling on multiple platforms at once like Etsy, Shopify, Amazon, and maybe you also do craft shows, then managing your inventory

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How to Write the Perfect Instagram Bio

2020/09/10

Your Instagram bio is the first thing people look at when they come to your Instagram account. It might look like a small part of your Instagram profile, but it’s super important to get, right if you want to grow your following and attract more of your ideal customers who’ll love and buy your products. How People Use Instagram First, let’s think about how people use Instagram. One of your posts may get recommended in someone’s feed. People are going to look at your photo and then

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How to Start a Portrait Business

2020/09/07

If you’re thinking about starting an art portrait business from home, read this post first. I’m going to break down your business plan, talk about challenges you should look out for, how to stand out amongst other artists, pricing advice, and so much more. What is a Portrait Business? First, let’s define a portrait business. A portrait business is you creating a piece of art that’s a portrait of someone else. The portraits can come in lots of different varieties. You could do: oil

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WooCommerce vs Shopify: Best Ecommerce Platform

2020/09/03

If you’re setting up your own website to sell your handmade products, you might be debating between WooCommerce and Shopify. Read this post first because I’m going to be comparing the two to find out which one is better. Now I know you’re really busy and so I’ll make this easy for you. Unless you have a high degree of technical skill, just go with Shopify. It might cost you a little more, but it’s worth it. You can move on to other things now if you’d like, but if you want

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How To Work Less and Make More Money

2020/08/31

There is a myth that you need to grow your following and do more marketing in order to make more sales. In today’s post, I’m going to show you how to make more money in your handmade business, without doing more marketing! Your profit is all the sales minus the costs of running your business. I know from my experience working with small business owners and running a few of my own, it’s really easy to get fixated on doing more and more marketing. I just need more customers. I just need a

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