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PODCAST

Paper Talk

Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe

arts design

All Episodes

12:03

Episode 61: How to Be Part of the Paper Florists...

Paper Talk ·

2020/08/27

Hey, Paper Florists! Do you want to spend more time on your craft and less time chasing down clients? Or are you a vendor who needs to reach more paper florists? Well, look no further. Quynh and Jessie talked about this project inEpisode 57, and now it's live.The Paper Florists Member Directoryis finally here! When you sign up as a Member, you’ll be listed in our worldwide directory, the first of its kind for paper florists and vendors. With just a few clicks, potential clients can connect

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35:59

Episode 60: How to Beautifully Photograph Your...

Paper Talk ·

2020/08/20

Photographer Caroline Tran lets us in on the secret behind making more online sales: showcasing your paper flower product in its best light, both figuratively and literally. Have you ever browsed the competition and been shocked to find that other paper florists are charging way more than you are for similar products? How are they able to make such a higher profit? Why are customers swayed by their offerings? Caroline Tran of Caroline Tran Photographysold her own creative goods, once upon

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29:56

Episode 59: Giving Yourself Permission to Chase...

Paper Talk ·

2020/08/13

Listen to mixed-medium artistAnn Woodtalk about her international exhibit and how she keeps herself inspired and challenged with her art. Have you ever found yourself in a creative rut? Found yourself no longer joyful with your work, but simply slogging through? Maybe you’re having difficulty even imagining a different way to do things. Maybe you have a dream to chase, but the risks seem too big. If that sounds familiar, we have the perfect inspiration for you! In this episode of Paper

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32:46

Episode 58: Recognizing and Seizing the Right...

Paper Talk ·

2020/08/06

Listen to the world-renowned paper artist,Ceres Lau, about finding the confidence and perseverance to get your paper flowers featured in fine art spaces. Does the idea of submitting your paper flowers to a gallery strike fear in your heart? Or maybe you’ve tried in the past with little success and have become disheartened. We have heard so many paper florists express apprehension about exhibiting their paper flowers as fine art. There’s a lot of unknowns: Where do you begin? How do you

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17:50

Episode 57: The Paper Florist Industry is About to...

Paper Talk ·

2020/07/30

Learn about the exciting new projects you can participate in that will promote and grow the paper florist community, and help us all succeed in our new industry. You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together. Paper

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32:35

Episode 56: Getting Your Paper Flowers Featured in...

Paper Talk ·

2020/07/23

Learn from a marketing expert,Tonneli Gruetter, how to reach across industry lines to grow your paper floral business and gain exposure in print and digital publications. Let’s face it: our paper floral industry is strong, but still has lots of room to grow. To get our work out there and to help our community flourish, we need to collaborate with other industries. Getting featured in the magazines or blogs of other groups is a fabulous way to grow your business. An obvious one is the fresh

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40:44

Episode 55: Teaching Workshops after Covid-19 with...

Paper Talk ·

2020/07/17

Although South Korea did not formally implementa lockdown, South Koreans were encouraged to practice physical distancing and to wear masks in public spaces.Most of their economy is back to"normal" and we thought it would be interesting to speak toJasmine Sing of Merremadeabout how she went about re-commencing her in-person workshops in South Korea, as it would be equally relevant in other countries once the physical distancing policies start to loosen up. If you want to know more about

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22:30

Episode 54: When to Work for Free with Kate Alarcon

Paper Talk ·

2020/07/09

This week on our Paper Talk Podcast,we want to talk about whenit's ok to work for free with our friend, Kate Alarcon. As much as we hate to admit it, we've all made paper flowers for "free" in one way or the other. Often, it's in the early stages of our paper flower journey, when we'redesperate for exposure when we don't have thegutsto ask for the right kind of compensation (or any compensation at all) when we're not all that confident about work. If we're lucky, we come out of it a better

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26:43

Episode 53: How and Why Branding and Marketing Go...

Paper Talk ·

2020/07/02

Last week on our podcast,Paper Talk, we dove into the world of branding withKalisa Jenne-Fraser and Missy Palacol ofKalyx Group.We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business. If you haven't listened to"How and Why Branding and Marketing Go Hand in Hand (Part 1)"be sure to listen to that Episode! Let's learn a bit

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21:53

Episode 52: How and Why Branding and Marketing Go...

Paper Talk ·

2020/06/25

We’ve all taken different paths to the wonderful world of paper flowers, but one thing that unites us is a love of our craft. It’s no surprise that many of us want to turn that passion into a business. But even if you make the most amazing, creative flowers, you may have found yourself feeling a bit over your head when it comes to the branding and marketing side of things. That's why we reached out totwo incredibleladies: Kalisa Jenne-Fraser and Missy Palacol. They are the talented duo

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47:32

Episode 51: How to Survive Social Distancing with...

Paper Talk ·

2020/06/18

In this Episode, we talk to our friend and fellow paper floristAnna Chedidabout howshe is handling social distancing during this unique time in our history. For many of us, it's been weeks since "normal." We no longer leave our houses withouthand sanitizer and a face mask. We count the number of people present when we hang out with ourneighbours, friends, or family. Our food cravings are now conditioned around what exists in our fridge and pantry.All of our interactions are now more..

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17:51

Episode 49 - Building a Flower with Lucia Balcazar

Paper Talk ·

2020/06/18

Today we talk toLucia Balcazar, the author ofBuild a Flower: A Beginner's Guide to Paper Flowers. Lucia has an easily recognizable signature style ofdeep colours and strong graphic lines in her paper flower art. Formerly a statistician, she changed her career path to follow her love for the fine arts, and her artreflects a maturity and confidence that is a hallmark of later-in-life artists. Her first book,Build a Flower, provides a refreshing take on paper flowers by exploringdifferent

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39:41

Episode 50: The Ins and Outs of Starting a...

Paper Talk ·

2020/06/11

As paper flower entrepreneurs, we are always re-evaluating our business and trying to tweak our strategy so we can increase our profit margin while at the same time, saving time. In the last few years, subscription box offerings have been taking off (even our very own Quynh offers one!). So we wanted to explore why a business owner may decide to includea subscriptionoffering as part of their monetization strategy and how they would go about designingthe offer and launching it.Naturally, we

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14:00

Episode 48 - Selling, Teaching & Buying: Intellectual...

Paper Talk ·

2020/05/22

In this episode, we address some of the concerns that Quynh has about her collaboration with artists forThe Posey Boxand the issue of intellectual ownership. We both offer online courses for purchase, and we teach workshops on a regular basis. As teachers, we want to ensure that we provide high-quality content - from instructions to templates - to all of our students. If you buy a course from us or learn from us at a paid workshop, it’s more than a business transaction for us; it’s a

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14:04

Episode 47 - International Paper Flower Day with Kate...

Paper Talk ·

2020/05/14

May 14 is International Paper Flower Day, andincelebration of this special day, we've invited one of ourfavourite artists,Kate Alarcon of The Cobralily, to talk about it with us.Thanks to Kate - she came up with the ideaofdesignating a specific date to celebrateour paper flower community and our art -paper flowersare spreading like wildfire around the world. Listen to Quynh and Jessie as they talk to Kate about how she came up with the idea of International Paper Flower Day, the impetus for

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37:15

Episode 46 - Spreading Hope with Flowers with Holly...

Paper Talk ·

2020/05/07

One of the highlights of Quynh's involvement inDesign Days 2020was having the chance to meetHolly Heider Chapple! You've likely seen Holly's beautiful work all over social media and she's been featured in numerous wedding magazines and wedding blogs. Herflower arrangements are always exquisitelycomposed and styled. One look at her websites (yes, she's got 3) and you can see it reflects her personality andher style perfectly. She'sthe founderof Chapel Designers, the owner of Hope Flower

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28:45

Episode 45: Exhibiting Your Work at an Art Gallery...

Paper Talk ·

2020/04/30

Last year, Jessie had an amazing opportunity to showcase a few pieces of her floral sculptures atThe Freedom Factory Torontoafter one of the owners of the gallery, Tiffany MacIsaac, handpicked her to be a part of a juried group show of 60 artists. The experience was rewarding for Jessie in so many ways - exposure to the local art community,engagement with other artists, commissions, and other unexpected opportunities, and taking a prize home for placing2ndin the juried event. The most

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25:09

Episode 44 - Transforming Your Paper Flower Passion...

Paper Talk ·

2020/04/24

Today we talk about our passion project for the last few months -Paper to Profits! When we returned from theMasterclass in Monroe, Washingtonlast year, we met so many incredibly talented paper florists who were hungry for more information on how totransform their hobby intoa viablebusiness and build it to last. So for a year,we mulled over how to deliver the content we knew so well. As female paper florist entrepreneurs with a wide variety of experiences, we haveso much experience and

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35:20

Episode 43: Bookkeeping 101 with Meka West

Paper Talk ·

2020/04/16

April is Financial Literacy Month so it's the perfect time to talk about money withMeka West of Penny Smart Girl! Meka isa certified accountant and sheis the founder of online bookkeeping and money coaching firm calledPenny Smart Girl. April is also the month for tax-deadlines so we are pickingMeka'sbrain today on all things bookkeeping and tax-related! She has generously shared her experience and advice in this Podcast and inthis blog post.She is seriously a wealth of information and

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19:21

Episode 42: The New 90 G Italian Crepe Paper with...

Paper Talk ·

2020/04/09

We are catchingup with Mike Benson ofCarte Fini. Carte Fini is based in San Diego, California and it is an online distributor ofCartotecnica RossiItalian crepe paper and ships worldwide. Mikechatted with us on Paper Talkway back when we first started this podcast, on Episode 2. You can read and hear more about MikeonEpisode 2: Friends of TPFC - Chatting With the Crepe Paper King. Carte Fini has been a generous sponsor and collaborator of our workshops. In addition to sponsoring the2019

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