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PODCAST

Paper Talk

Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe

arts design

All Episodes

33:12

Episode 68: Learning Your Craft Before Selling Your...

Paper Talk ·

2020/11/11

Susan Bonn is an admin for our online group, teaching all of us with her wealth of knowledge about paper flowers. Learn more about how she teaches, calculates prices, and keeps customers happy. If you’re part of our Paper Talk Facebook group, you’ve heard of Susan Bonn. She runs the monthly Makers Meetings where we join together with paper florists from around the globe to chat, share our projects, and elevate each other's paper flower artistry. Susan also facilitates our group’s monthly

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37:00

Episode 67: Navigating Business Transitions with Amy...

Paper Talk ·

2020/11/04

Our guest Amy McGee has changed her business focus many times over the years. Hear how she decided when to try something new and how she did so successfully. Change is difficult and scary. When you are presented with a business opportunity or something is pushing you to transition to something new, how do you know if it’s right for you? What if you make the wrong decision? What if you fail? These are questions that go through every small business owner’s mind at some point. Recently at our

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14:29

Episode 66 - Books to Read That Are Helping Us Build...

Paper Talk ·

2020/10/29

Hear about the books Jessie and Quynh are reading right now and some of the valuable information they’ve learned about branding and building their businesses. Do you wonder where we turn for info about building our brands? While experience is important, learning from others can save a lot of time and heartbreak—one reason why we’re committed at Paper Talk to share, connect, and grow with our community of paper florists. “It’s one of those few books...that’s very actionable. It’s set out in

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16:30

Episode 65: Why Hiring a Copywriter Can Be a Game...

Paper Talk ·

2020/10/22

A copywriter can build your brand, engage your followers, and give you back valuable time. Kelsey Reed talks with us about what a copywriter can do for your business. Have you ever wondered how we manage to write so many blog posts, emails, and social media posts? If you’re a small business owner, you know that this kind of content is important, but it’s often the first to get scrapped when you’re pressed for time. Here’s the secret: we don’t do everything alone, and an integral part of

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34:09

Episode 64: Keeping Your Brand Consistent across...

Paper Talk ·

2020/10/15

Paper florist Sara Kim shares how she makes her brand instantly recognizable on any platform and how she’s successfully transitioned her business over the years You know branding is important, but that’s easier said than done. How do some creators make their brand instantly recognizable, even across different platforms: Instagram, Facebook, YouTube, everywhere? Sara Kim of Handmade by Sara Kim is one of those amazing creators whose work you can identify with a glance because of her

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24:42

Episode 63: Using Watercolors on Crepe Paper with...

Paper Talk ·

2020/10/08

Learn how you can improve your painting techniques and create stunning crepe paper flowers with advice from a watercolor expert and author Sarah Simon of TheMintGardener If you’re unfamiliar with watercolors, you may be intimidated to try them on crepe paper. Do you have visions of a soggy mess when you think about it? Or maybe you’ve tried combining the two and didn’t get the results you wanted. Here’s the good news: both crepe and watercolor are fairly forgiving mediums, and the end

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27:33

Episode 62: Pricing Your Products with Erin...

Paper Talk ·

2020/10/01

Learn how to price your products and services with advice from four small business owners in the paper flower, floral arranging, and flower farming industries. Does your stomach tie up in knots at the thought of pricing your products or services? A quick search will show that paper flowers come with all sorts of price tags attached. How do other paper florists come up with those price points? Are you charging too much or too little? Paper florists aren’t the only ones to struggle with this

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12:03

Episode 61: How to Be Part of the Paper Florists...

Paper Talk ·

2020/08/27

Hey, Paper Florists! Do you want to spend more time on your craft and less time chasing down clients? Or are you a vendor who needs to reach more paper florists? Well, look no further. Quynh and Jessie talked about this project inEpisode 57, and now it's live.The Paper Florists Member Directoryis finally here! When you sign up as a Member, you’ll be listed in our worldwide directory, the first of its kind for paper florists and vendors. With just a few clicks, potential clients can connect

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35:59

Episode 60: How to Beautifully Photograph Your...

Paper Talk ·

2020/08/20

Photographer Caroline Tran lets us in on the secret behind making more online sales: showcasing your paper flower product in its best light, both figuratively and literally. Have you ever browsed the competition and been shocked to find that other paper florists are charging way more than you are for similar products? How are they able to make such a higher profit? Why are customers swayed by their offerings? Caroline Tran of Caroline Tran Photographysold her own creative goods, once upon

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29:56

Episode 59: Giving Yourself Permission to Chase...

Paper Talk ·

2020/08/13

Listen to mixed-medium artistAnn Woodtalk about her international exhibit and how she keeps herself inspired and challenged with her art. Have you ever found yourself in a creative rut? Found yourself no longer joyful with your work, but simply slogging through? Maybe you’re having difficulty even imagining a different way to do things. Maybe you have a dream to chase, but the risks seem too big. If that sounds familiar, we have the perfect inspiration for you! In this episode of Paper

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32:46

Episode 58: Recognizing and Seizing the Right...

Paper Talk ·

2020/08/06

Listen to the world-renowned paper artist,Ceres Lau, about finding the confidence and perseverance to get your paper flowers featured in fine art spaces. Does the idea of submitting your paper flowers to a gallery strike fear in your heart? Or maybe you’ve tried in the past with little success and have become disheartened. We have heard so many paper florists express apprehension about exhibiting their paper flowers as fine art. There’s a lot of unknowns: Where do you begin? How do you

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17:50

Episode 57: The Paper Florist Industry is About to...

Paper Talk ·

2020/07/30

Learn about the exciting new projects you can participate in that will promote and grow the paper florist community, and help us all succeed in our new industry. You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together. Paper

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32:35

Episode 56: Getting Your Paper Flowers Featured in...

Paper Talk ·

2020/07/23

Learn from a marketing expert,Tonneli Gruetter, how to reach across industry lines to grow your paper floral business and gain exposure in print and digital publications. Let’s face it: our paper floral industry is strong, but still has lots of room to grow. To get our work out there and to help our community flourish, we need to collaborate with other industries. Getting featured in the magazines or blogs of other groups is a fabulous way to grow your business. An obvious one is the fresh

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40:44

Episode 55: Teaching Workshops after Covid-19 with...

Paper Talk ·

2020/07/17

Although South Korea did not formally implementa lockdown, South Koreans were encouraged to practice physical distancing and to wear masks in public spaces.Most of their economy is back to"normal" and we thought it would be interesting to speak toJasmine Sing of Merremadeabout how she went about re-commencing her in-person workshops in South Korea, as it would be equally relevant in other countries once the physical distancing policies start to loosen up. If you want to know more about

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22:30

Episode 54: When to Work for Free with Kate Alarcon

Paper Talk ·

2020/07/09

This week on our Paper Talk Podcast,we want to talk about whenit's ok to work for free with our friend, Kate Alarcon. As much as we hate to admit it, we've all made paper flowers for "free" in one way or the other. Often, it's in the early stages of our paper flower journey, when we'redesperate for exposure when we don't have thegutsto ask for the right kind of compensation (or any compensation at all) when we're not all that confident about work. If we're lucky, we come out of it a better

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26:43

Episode 53: How and Why Branding and Marketing Go...

Paper Talk ·

2020/07/02

Last week on our podcast,Paper Talk, we dove into the world of branding withKalisa Jenne-Fraser and Missy Palacol ofKalyx Group.We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business. If you haven't listened to"How and Why Branding and Marketing Go Hand in Hand (Part 1)"be sure to listen to that Episode! Let's learn a bit

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21:53

Episode 52: How and Why Branding and Marketing Go...

Paper Talk ·

2020/06/25

We’ve all taken different paths to the wonderful world of paper flowers, but one thing that unites us is a love of our craft. It’s no surprise that many of us want to turn that passion into a business. But even if you make the most amazing, creative flowers, you may have found yourself feeling a bit over your head when it comes to the branding and marketing side of things. That's why we reached out totwo incredibleladies: Kalisa Jenne-Fraser and Missy Palacol. They are the talented duo

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47:32

Episode 51: How to Survive Social Distancing with...

Paper Talk ·

2020/06/18

In this Episode, we talk to our friend and fellow paper floristAnna Chedidabout howshe is handling social distancing during this unique time in our history. For many of us, it's been weeks since "normal." We no longer leave our houses withouthand sanitizer and a face mask. We count the number of people present when we hang out with ourneighbours, friends, or family. Our food cravings are now conditioned around what exists in our fridge and pantry.All of our interactions are now more..

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17:51

Episode 49 - Building a Flower with Lucia Balcazar

Paper Talk ·

2020/06/18

Today we talk toLucia Balcazar, the author ofBuild a Flower: A Beginner's Guide to Paper Flowers. Lucia has an easily recognizable signature style ofdeep colours and strong graphic lines in her paper flower art. Formerly a statistician, she changed her career path to follow her love for the fine arts, and her artreflects a maturity and confidence that is a hallmark of later-in-life artists. Her first book,Build a Flower, provides a refreshing take on paper flowers by exploringdifferent

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39:41

Episode 50: The Ins and Outs of Starting a...

Paper Talk ·

2020/06/11

As paper flower entrepreneurs, we are always re-evaluating our business and trying to tweak our strategy so we can increase our profit margin while at the same time, saving time. In the last few years, subscription box offerings have been taking off (even our very own Quynh offers one!). So we wanted to explore why a business owner may decide to includea subscriptionoffering as part of their monetization strategy and how they would go about designingthe offer and launching it.Naturally, we

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