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PODCAST

4 Day Weekends: Sacred Marketing & Magic

Join Business Priestess Donna Ashton as she guides conscious entrepreneurs through the evolving business landscape. Traditional marketing isn"t working like it used to—because business itself is transforming. Each episode explores Sacred Marketing, seasonal business alignment, and authentic practices that naturally attract ideal clients. As a Human Design Projector with over 15 years of experience, Donna offers unique insights for spiritually-minded entrepreneurs looking to create sustainable

business management

All Episodes

42:47

The Surprising Benefits of Gratitude with Lori Saitz ...

4 Day Weekends: Sacred Marketing & Magic ·

2023/02/23

A big part of the 4-Day Weekend mindset is making time to do things that leave you feeling more energized and excited about your life. Today’s guest, gratitude and meditation expert, Lori Saitz, offers profound tips about how to make the most of that time.We talk about:The surprising outcome of taking a sabbatical with her 19-year-old catWhy listening to your intuition will never lead you astrayThe undeniable importance of gratitude for mental health and even physical wellbeingPlus a practical

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16:19

A Smarter Way to Delegate Tasks | 123

4 Day Weekends: Sacred Marketing & Magic ·

2023/02/16

One of the biggest mistakes I see people make when they start to scale a business is with delegating. They start hiring out things that they don’t like to do, and they never took the time to make certain these were things that were truly necessary to run their businesses in the first place.Today, I’m sharing a practical episode to help you avoid that pitfall. Don’t start hiring out tasks until you’ve listened to this important episode!Related LinksBook a Call with DonnaAbout Donna AshtonDonna Ashton

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14:20

Saying Yes Is Costing You | 122

4 Day Weekends: Sacred Marketing & Magic ·

2023/02/09

Are you a people pleaser?Do you say yes to things—even when you know deep down that you’d rather say No?Is it hard for you to enforce boundaries between your work time and your personal time?I get it.So many entrepreneurs go above and beyond to please their clients. They want to be nice, but they're really self-sabotaging their business!But when you do this, you burn out AND, because you’re so over-extended, it becomes really difficult to keep up with the high expectation. Things quickly start to

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18:03

Own Your Calendar | 121

4 Day Weekends: Sacred Marketing & Magic ·

2023/02/02

There’s one thing you have to master if you want to enjoy regular 4-day weekends, and that’s your calendar. So this episode is all about the steps it takes to get you there.I give you my best tips for:Grouping like-tasks together or “batching” tasks to save timeUnderstanding what time of day you’re most productive, so you can schedule the bulk of your work during that timeBlocking time off for breaks so you can re-energize Looking for ways to streamline processes you do oftenRelated LinksWhen by

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40:57

Time Off and Great Copy with Sage Polaris | 120

4 Day Weekends: Sacred Marketing & Magic ·

2023/01/26

When it comes to business, there are few things more important than great marketing copy. And today I’m talking to one of the best copywriters in the business, Sage Polaris.Not only has Sage worked with some of the biggest names in online businesses, but she has structured her business so that she takes 4 months off every year. Today she’s sharing her expertise in both copy and scheduling her business around her life.Here are some highlights:What The Simpsons have to do with copywriting.How

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19:39

Stop Doing Business Like the 1800s | 119

4 Day Weekends: Sacred Marketing & Magic ·

2023/01/19

We’re having a history lesson today! The 1800s are romanticized in movies, but things were really hard for most people then—especially the working class!Let’s go back in time to look at how we ended up with the Monday-Friday work week. When you understand how things have shifted through time, I think you’ll notice two things.The 40-hour workweek reflects an outdated way of thinking..Work schedules are all made up anyway, so why not change them to suit our needs today?If you’re looking for

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12:07

Hive Mind = Better Business | 118

4 Day Weekends: Sacred Marketing & Magic ·

2023/01/12

You can’t solve a problem with the mind that created the problem.I really believe this.If you’ve been doing business alone, consider this your sign.Not only is it more fun to collaborate with others, but it’s imperative for business growth.Let me say it another way: Sometimes it’s impossible to see your own issues. But another friend in business, mentor, or coach can identify and solve problems in an instant.In this episode we’re talking about the hive mind & business:All the reasons you HAVE to

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12:51

Plan with a Magic Wand | WLMM117

4 Day Weekends: Sacred Marketing & Magic ·

2023/01/05

Let’s do some daydreaming together today…Close your eyes and imagine what your life would be like if you could wave a magic wand and create the life of your dreams.What would you build if you had a totally clean slate? How many hours would you work? Would you still be doing the same work you do now? Or would you do something completely different? Let your imagination run wild.Because it’s from that place that you can really get in touch with your heart’s deepest desires and you can start to make the

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07:30

Introducing the 4 Day Weekend Podcast | WLMM116

4 Day Weekends: Sacred Marketing & Magic ·

2023/01/03

Happy New Year!I’m changing things up for the podcast. This is the first episode of the 4 Day Weekends Podcast.It’s not just about taking Fridays off. It’s a whole mindset shift—I don’t want to work more than I play. And I don't want you to feel like you have to either.I want to do business differently—I want to break down the confines we have for ourselves. And I want this podcast to represent a new way of thinking. We don’t have to have a 5-day work week just because that’s how it’s been done in

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12:29

How Creativity Can Transform Your Business | WLMM115

4 Day Weekends: Sacred Marketing & Magic ·

2022/12/22

Do you ever feel stagnant or stuck in your business? I know when I’ve felt like that over the years, it’s usually been because I was focusing too much on all of the masculine-energy to-dos and ignoring my creative side.But tapping into your creativity isn’t just important if you enjoy arts and crafts. It creates different connections within your brain and helps you see the world in a different way--something that is super beneficial to entrepreneurs at all levels.This week’s podcast episode is all

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09:41

On Business Boundaries and Silent Cell Phones | WLMM114

4 Day Weekends: Sacred Marketing & Magic ·

2022/12/15

When I was at a training recently I heard the familiar announcement, “Remember to put your phone on silent.”I mentioned to the person sitting next to me that my phone is always on silent. She looked at me like I had sprouted an extra head, and it made me wonder: Isn’t it a common practice for entrepreneurs to step away from the demands and distractions that come with running a business so they can work, play, or just think?Apparently not. I noticed nonstop bells and buzzes the entire time I was

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20:29

What Worked in 2022 | WLMM113

4 Day Weekends: Sacred Marketing & Magic ·

2022/12/08

This time of year most of us start looking back at the year that passed and looking forward to the year ahead. It’s a great time to reflect. But if you’re like me, you might tend to focus on the negative--the goals you didn’t quite reach--and not give yourself enough credit for all the awesomeness you accomplished.On this week’s podcast episode, I’m sharing how I do my year-end reflection. It’s simple, meaningful,, and it keeps the positive energy flowing so you can take that momentum into

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09:43

Build Your Business on Your Why | WLMM112

4 Day Weekends: Sacred Marketing & Magic ·

2022/12/01

Have you ever worked a job that felt like torture even though the pay was good? Yeah, me too.A lot of my clients come to me with stories about how they took a job for the money, but eventually felt burnt out or lacking in purpose. I know that’s how I felt when I worked in the corporate world years ago. And that feeling is one of the things that led me to look for a career that was more meaningful, and that allowed me to focus more on my family and the things I love.Even if you have your own

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07:51

How I Sold My Coaching Biz | WLMM111

4 Day Weekends: Sacred Marketing & Magic ·

2022/11/24

If you’re a coach or a consultant you ARE your business. So, it might seem pretty far-fetched to imagine selling your business one day. But that’s exactly what I did with my first business, which was about homeschooling. In today’s episode, I tell you a little bit about the process, why I ultimately decided to sell, and why my courses and programs are really what made it all possible.Related LinksBook a Call with DonnaGet the Magical Map to 4-Day WeekendsAbout Donna AshtonDonna Ashton is a

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14:13

Selling Hummingbird Gardens | WLMM110

4 Day Weekends: Sacred Marketing & Magic ·

2022/11/17

When I was a brand new business owner, I tried different businesses before I landed on coaching busy entrepreneurs to learn how to have 4-day weekends.One of those things was gardening (this won’t be a big surprise to long-time listeners of this podcast). I tried selling plants at local flower markets. But I didn’t time things right and the flowers I had to sell weren’t blooming. I couldn’t get anyone to buy them! So I had to get creative with my marketing. It worked!It’s a really good example of

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11:25

Stop Adulting: Be a Kid Again! | WLMM109

4 Day Weekends: Sacred Marketing & Magic ·

2022/11/10

On today’s episode, I want you to imagine what you were like before you started your career—before you had a million responsibilities and a mile-long to-do list. Then, go back even further… What were you like when you were a carefree kid? What did you do when you had free time? What were you curious about? What activity did you get lost in?As adults, we sometimes have a hard time imagining ourselves doing things just for the FUN of it. But that kid who so effortlessly made up games or spun on a tire

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23:17

Building a Better Brand with Kim Russo | WLMM108

4 Day Weekends: Sacred Marketing & Magic ·

2022/11/03

I’m so excited to introduce you to branding expert Kim Russo today. Kim came to me like many of my clients do--working long hours and in desperate need of relief.Her business was booming (Hooray!) but she couldn’t figure out how to keep that momentum up and also give herself room to breathe, too.In this episode, we talk about a few of the strategies we put into place to help her keep growing her business AND creating the time and space to enjoy 4-day weekends, too!Here are a few highlights from our

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19:04

To Hire or Not To Hire: What You Need to Know | WLMM107

4 Day Weekends: Sacred Marketing & Magic ·

2022/10/28

Is it time to hire in your business? Whether you’re ready to take the leap for the first time or have already hired a few people to help you, there are a few things to consider. In today’s episode, I’m unpacking all of the pros and cons of outsourcing the tasks that aren’t in your genius to give you more time to do more of what you love.You’ll learn:Why outsourcing is an important part of growing a thriving, profitable business--you’re the only one who can be the queen bee.How to make training new

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43:15

Gassing Up Your Lead Generation with Jennifer...

4 Day Weekends: Sacred Marketing & Magic ·

2022/10/20

If you have any type of business you’ve got to have a way to attract leads—those people who are interested enough to share their information who will hopefully one day turn into paying customers. But filling your pipeline with high-quality leads is harder than it used to be.That’s why I invited digital marketing strategist Jennifer Tamborski onto the Work Less Make More podcast today to talk about all things digital marketing.We talk about:Why finding a lot of high-quality leads is one of the

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14:06

Power of the Hive Mind | WLMM105

4 Day Weekends: Sacred Marketing & Magic ·

2022/10/13

If I could give you just one piece of advice after 14 years of running an online business, it’s this.You don’t have to do it alone.I recorded this episode live from a business retreat, and I was inspired to share with you why I think surrounding yourself with other people in business is such a vital part of the process.I share:Why you need to have other people who you can bounce ideas off of to give you a fresh perspective. (Yes, even if you like working alone!)Some ideas for how to create a

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