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PODCAST

CI to Eye with Monica Holt

Capacity Interactive

In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It"s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, and

arts performing arts

All Episodes

42:25

CI to Eye | Your ‘Digital Marketing for the Arts’...

CI to Eye with Monica Holt ·

2018/10/15

At Capacity Interactive, we get asked a lot of questions about digital marketing for arts organizations. In this episode, we have compiled some of the most frequently asked questions from our teams and asked our Vice President of Client Strategy, Ashley Dunn Gatterdam, to answer them with Erik. In this episode, Erik and Ashley talk about how you should approach benchmarking your results to your peers, why you should not be buying ads on your local newspaper’s website, how frequently to post on

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42:44

CI to Eye | Why Your Arts Organization Should Adopt...

CI to Eye with Monica Holt ·

2018/10/01

Karen Brooks Hopkins is the President Emerita of the Brooklyn Academy of Music (BAM), where she worked from 1979 until her retirement in June 2015. Crain’s NY named her one of the “50 Most Powerful Women in New York.” Karen recently completed a term as a Senior Fellow in Residence at the Mellon Foundation, where she researched anchor institutions. She is also the author of the book, Successful Fundraising for Arts & Cultural Organizations. In this episode, Erik and Karen talk about how arts

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31:45

CI to Eye | Multicultural Marketing Maven: Donna...

CI to Eye with Monica Holt ·

2018/09/14

Donna Walker-Kuhne is the founder Walker Communications, a marketing firm that provides Broadway shows and non-profit arts organizations with multicultural marketing and group sales consulting. She is also the author of Invitation to the Party: Building Bridges to Arts, Culture, and Community. In this episode, Erik and Donna discuss what the arts can learn from the film Black Panther, how she has worked with communities and churches to develop new audiences, and why creating a diverse and

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28:06

CI to Eye | Leading an Organization with Empathy:...

CI to Eye with Monica Holt ·

2018/09/04

Harold Wolpert is the Executive Director of Signature Theatre, an Off-Broadway theater in New York City. Harold is new to his role at Signature after serving as the Managing Director at Roundabout Theatre Company for the last 11 years. Before that, he served in executive positions at Manhattan Theatre Club and the Alley Theatre in Texas. Harold was also the Vice President of the League of Resident Theaters. In this episode, Erik and Harold talk about the importance of demonstrating a healthy

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52:35

CI to Eye | Live from Boot Camp with Tons of Data:...

CI to Eye with Monica Holt ·

2018/08/06

Colleen Dilenschneider is the author and publisher of the popular website, Know Your Own Bone, and Chief Market Engagement Officer at IMPACTS Research. Colleen uses big data to help cultural organizations understand everything from what gets people off the couch, to what social channels potential patrons are using. This is a unique episode - it's a break from our typical Q&A format. We are sharing audio from Colleen's keynote session at 2017 Digital Marketing Boot Camp for the Arts. In this episode,

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34:16

CI to Eye | Slowing Down: Jennifer Zaslow

CI to Eye with Monica Holt ·

2018/07/23

Jennifer Zaslow is an executive coach at Clear Path Executive Coaching. She's also the first guest to return to the CI to Eye podcast! In this episode, Erik and Jennifer talk about slowing down, the importance of recognizing and having crucial conversations with colleagues, and the art of third level listening in our hectic and busy world.

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35:26

CI to Eye | What’s Happening to Google Grants?:...

CI to Eye with Monica Holt ·

2018/07/09

Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations'

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37:27

CI to Eye | Sponsorship Guru: Jim Andrews

CI to Eye with Monica Holt ·

2018/06/25

Jim Andrews is the Senior Vice President at IEG and ESP Properties, an organization that specializes in sponsorship. Jim is a 30-year sponsorship industry veteran and an arts lover. In this episode, Erik and Jim talk about how arts organizations should cultivate and work with sponsors, examples of notable sponsorships in the arts, and how arts organizations can position themselves to attract and retain sponsors.

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37:31

CI to Eye | Artistic Visionary: Joe Melillo

CI to Eye with Monica Holt ·

2018/06/11

Joe Melillo has been the Executive Producer of the Brooklyn Academy of Music (BAM) for more than three decades. Known for its strong brand and cutting-edge programming, BAM is one of the oldest continuously operating performing arts centers in the country. BAM’s success is closely tied to the renaissance of Brooklyn. Joe is a programmer with a marketing background and strong visual and artistic point of view. In this episode, Erik and Joe talk about how BAM attracted people to Brooklyn when it was

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34:59

CI to Eye | This is What Arts Leadership Sounds Like:...

CI to Eye with Monica Holt ·

2018/05/29

Sharon Gersten Luckman was the Executive Director of Alvin Ailey Dance Foundation for 16 years. She is largely credited with breathing new life into the organization, which was on the verge of bankruptcy when she took over. In this episode, Erik and Sharon talk about how she worked to rescue the Ailey Organization from the brink of bankruptcy, the importance of audience lead generation for not only marketing but also for fundraising, and the secret to a successful relationship between an executive

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39:33

CI to Eye | Turnaround King and President Emeritus of...

CI to Eye with Monica Holt ·

2018/05/14

Michael Kaiser is "the turnaround king." In his distinguished career, he has worked at Kansas City Ballet, Alvin Ailey American Dance Theater, American Ballet Theatre, and the Royal Opera House. Perhaps he is best known for serving as the president of the John F. Kennedy Center for the Performing Arts from 2001–2014. Michael has also written several books including, The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and The Cycle: A Practical Approach to Managing Arts

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29:01

CI to Eye | Chairman of the National Endowment for...

CI to Eye with Monica Holt ·

2018/04/30

Jane Chu is the eleventh Chairman of the National Endowment for the Arts (NEA). She has a background in arts administration, philanthropy, and is an accomplished artist and musician. During her tenure to date, Jane has awarded more than $400 million in grants to nonprofit organizations and artists, issued new research reports on arts participation and the impact of the arts and cultural industries on the nation's GDP, and has visited all 50 states. Before coming to the NEA, she served as the

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35:33

CI to Eye | Powerbroker of Contemporary Dance: Gina...

CI to Eye with Monica Holt ·

2018/04/16

Gina Gibney is the head of the newly renamed Gibney, an artist-founded and women-led organization that provides space for dance, physically and metaphorically in New York City. With 23 studios and multiple performance spaces, the company is a performing arts and social justice powerhouse. Dance Magazine named her as “One of the Most Influential People in Dance Today,” and The New York Observer called her the “Power Broker of Contemporary Dance." In this episode, Erik and Gina discuss her secret to

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31:28

CI to Eye | How To Get What You Want From Creative...

CI to Eye with Monica Holt ·

2018/04/02

Bonnie Siegler is the founder of the design studio Eight and a Half. She’s worked with clients including HBO, the Brooklyn Public Library, The New York Times, and the Frank Lloyd Wright Foundation. She has an immense amount to teach us about building successful relationships with creatives. She is the author of the beautiful and insightful booked called “Dear Client....This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler.” As arts administrators, part of

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39:46

CI to Eye | Understanding Media Habits of Ticket...

CI to Eye with Monica Holt ·

2018/03/19

Johnna Fellows Gluth, a Senior Consultant at Capacity Interactive, worked alongside CI's study partners at WolfBrown, to create the Performing Arts Ticket Buyer Media Usage Study. Johnna oversaw the research and analysis of a survey of nearly 27,000 recent ticket buyers to help the field understand media habits of likely arts attendees. The survey provided tangible takeaways for arts administrators. In this episode, Erik and Johnna discuss the survey methodology, review key takeaways from the data,

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01:01:17

CI to Eye | Critical Research for Arts Leaders:...

CI to Eye with Monica Holt ·

2018/03/05

Zannie Voss is the Director at Southern Methodist University’s National Center for Arts Research. She oversees the creation of evidence-based research to help arts and cultural leaders increase impact. In a world of declining audience participation and increasingly challenging financial scenarios, her studies are critical reading for anyone working in the arts today. In this episode, Erik and Zannie talk about a number of studies Zannie oversaw including their recent "Bottom Line Report," which

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56:15

CI to Eye | Bucking Trends with Disciplined...

CI to Eye with Monica Holt ·

2018/02/20

Aubrey Bergauer is the Executive Director of the California Symphony. When Aubrey took over at the California Symphony, it was in rough operational and financial shape. Under her leadership, the company has implemented changes that led to an increase in subscription revenue by over 70%, an increase in audience size by over 70%, and an increase in contributed revenue by over 40%. Using data coupled with a clear strategy and support from the board of directors, she was able to swiftly implement

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55:22

CI to Eye | Culture Data Nerd: Colleen Dilenschneider

CI to Eye with Monica Holt ·

2018/02/05

Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement and more for arts administrators. It's required reading for anyone working in the arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. She has keynoted several state, national, and international conferences including Digital Marketing Boot Camp for the

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55:14

CI to Eye | Sensational Segmentation: Andrew McIntyre

CI to Eye with Monica Holt ·

2018/01/22

Andrew McIntyre is a co-founder of Morris Hargreaves McIntyre, a cultural research agency based in the UK. Andrew is one of the UK’s leading authorities on cultural audience motivations and behavior. His firm works on what they call “Culture Segments,” a segmentation system based on people’s cultural values and their beliefs about the role that culture plays in their lives. In this episode, Erik and Andrew talk about how arts organizations often segment based on past behavior and how that is not

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58:40

CI to Eye | A Change Will Do You Good: Allison Fippinger

CI to Eye with Monica Holt ·

2018/01/08

Allison Fippinger is an independent certified project manager and change agent who works with non-profit arts organizations on large-scale strategic projects including website redesigns and CRM implementations. In this episode, Erik and Allison discuss how organizations can be more successful when it comes to conducting large- scale projects that require cross-organizational participation and major change. Not surprising, success often comes down to culture. Erik and Allison also discuss the pros

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