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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:22:25

#255: Misguided Passion?

Field and Garden with Lisa Mason Ziegler ·

2023/09/12

Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Check out the app for our

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00:22:50

#254: Meet Tammy Osselaer of Little Petal Farm

Field and Garden with Lisa Mason Ziegler ·

2023/09/05

Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS learning. Listen in to hear how Tammy’s long-time passion for gardening flourished into a thriving flower farm and retail store a few years ago, PLUS what she plans to add next! Mentions Lisa's Course: Flower Farming School

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00:29:29

#253: Slow Flowers Podcast Anniversary: Lisa &...

Field and Garden with Lisa Mason Ziegler ·

2023/08/29

Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year, which was 2014. During this conversation, which originally aired on Instagram Live, Lisa and Debra get a rare chance to reminisce and catch up. Mentions: Listen to Slow Flowers Podcast Episode #621 Lisa's Book, Cool Flowers Book, The

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00:38:00

#252: Lisa Chats With Dr. Allan Armitage

Field and Garden with Lisa Mason Ziegler ·

2023/08/22

A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with "Dr. A" about how they met, how he got his start in the industry and helped form the ASCFG, his writing and teaching career, and his current and future projects. Mentions Use free shipping code 'LISA' for book orders at: https://www.allanarmitage.net/shop (valid for US domestic

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00:24:42

#251: Flat Sales in Late Summer

Field and Garden with Lisa Mason Ziegler ·

2023/08/15

I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa Mentions Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables

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00:35:35

#250: Ask A Florist Q&A with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2023/08/08

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not a flower farmer, but a year-round designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded

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00:24:13

#249: Take A Break

Field and Garden with Lisa Mason Ziegler ·

2023/08/01

Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Lisa's course, Flower Farming School Online: The

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00:26:19

#248: 2023 State of the US Flower Market, Instructor...

Field and Garden with Lisa Mason Ziegler ·

2023/07/25

Lisa, Val, Dave, and Ellen discuss the impacts of the pandemic and how the industry has moved on in the following years from the perspective of a cut-flower grower, a florist, and a wholesale plant broker. Trend Alert: Customizing flower growing to fit your lifestyle, developing a narrow niche to focus on Mentions Ellen's Online School, Dave's Online School, Val's Online Mini-Workshop, Lisa's Online School Association of Specialty Cut-Flower Growers (ASCFG) Shop the TGW Online

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00:36:21

#247: Dave Dowling's June Q&A on Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/07/18

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners! Here, he answers questions about many different flowers, including peonies, campanula, flowering kale, stock, calla

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00:25:03

#246: Big Picture Thinking for Spring

Field and Garden with Lisa Mason Ziegler ·

2023/07/11

Now is the time for big-picture planning for next spring: where and when. As I am shuffling our gardens again, I am excited to embark on a smaller garden that produces more. I know where I am planting Cool Flowers and when I should plant which leads me backward to mark the calendar with when I start transplants, have seeds on hand, get beds ready, etc. Take a minute to review the book and related resources to plan for the biggest season of the year, spring. Mentions:Join the waitlist for Lisa's

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00:35:46

#245: Afraid of Selling Your Flowers?

Field and Garden with Lisa Mason Ziegler ·

2023/07/04

Little did I know that being afraid to sell my first flowers was actually the gift that prepared me for a career of success. Becoming a strong, confident seller was not what I thought, it was the result of becoming a prepared and professional flower farmer that led me to selling success. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Lisa's course, Flower

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00:30:23

#244: Dave Dowling's May Q&A On Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/06/27

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! He answers questions about many different flowers, including ranunculus, sunflowers, clarkia, celosia, peonies, amaranth, and

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00:41:21

#243: Succession Planting with Flowers, Lisa on The...

Field and Garden with Lisa Mason Ziegler ·

2023/06/20

Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the concept of succession planting with flowers. Topics covered include: Spreading out & making the best use of your resources Maximizing your harvest over time Flowers that thrive late summer into fall How starting seeds indoors in soil blocks benefits your farm or garden Mentions Full The joegardener® Show Episode #315 Podcast & Blog Post Available Here Products: Silage Tarp, Warm

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00:22:15

#242: Dave's Online School is Available Now!

Field and Garden with Lisa Mason Ziegler ·

2023/06/13

Join Lisa Z. and Dave Dowling as they talk about some big improvements and changes to Dave's online school! These changes benefit both current owners of the course and prospective students alike, check them out! Mentions Available Now! Dave's online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our Farm News emails! The Field and Garden Podcast is produced by Lisa Mason Ziegler,

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00:34:46

#241: Encore! Lisa Interviews Nicole Pitt of Flower...

Field and Garden with Lisa Mason Ziegler ·

2023/06/06

This episode is an encore presentation of a chat with my friend and student Nicole Pitt of Flower Hill Farm. Nicole farms in Boonville, New York on the land of her childhood (and current) home. A former TV news reporter/anchor, Nicole is now in her fifth year of cut flower production, selling through a CSA, to florists, and at her newly opened nursery. In this interview, we talked about how she got into flowers, the challenges faced as she grows her business, and what the future may hold for Flower

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00:29:49

#240: Flower Farmer or Cut Flower Grower?

Field and Garden with Lisa Mason Ziegler ·

2023/05/30

Do you refer to yourself as a flower farmer or a cut flower grower? I wonder if our verbal preference is a reflection of our subconscious focus. Either way, I believe telling our story has far more reach and impact in the future than we can imagine. Tell your story often, because it will go way beyond you. ~Lisa P.S. Stay tuned until the end for a special message from Charissa. :) Mentions Lisa's Flower Farming School Online - available now! Shop the TGW Online Store for all your seeds and

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00:23:54

#239: Realigning Business Priorities

Field and Garden with Lisa Mason Ziegler ·

2023/05/23

As I am facing the struggle of realigning my business priorities as my book project is wrapping up, I am revisiting class one in Flower Farming School Online which is helping me so much. It is making me take a look at what I’m doing with my business day and what I may need to do to take the next step. If you are overwhelmed in business or looking for your next move, these steps will flush out your path. Mentions We are so happy about our partnership with the Growing For Market Magazine! A

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00:40:50

#238: Daniel Schavey hosts Ask A Flower Farmer Q&A

Field and Garden with Lisa Mason Ziegler ·

2023/05/16

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. This one was hosted by Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC. Daniel is a 7th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses as well. Here, he answers questions about lots of flowers, including ranunculus, sunflowers, bells of Ireland, celosia, peonies, anemones, and alliums. Other topics covered: powdery mildew,

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00:27:05

#237: Dave Dowling hosts Ask A Flower Farmer Q&A

Field and Garden with Lisa Mason Ziegler ·

2023/05/09

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to share! Here, he answers questions about lots of flowers, including ranunculus, sunflowers, bells of Ireland, celosia, peonies, anemones, and

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00:27:02

#236: Val Schirmer Takeover of Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2023/05/02

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This episode was guest hosted by Val Schirmer of Three Toads Farm. Val is a flower farmer based in the Lexington, Kentucky area, and also the current president of the Association of Specialty Cut Flower Growers, the ASCFG. She’s one of our course instructors here at The Gardener’s Workshop as well. In this Q&A Val answered questions about forcing bulbs to have ready for winter

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