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PODCAST

Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business

business marketing

All Episodes

37:18

LinkedIn Cold Outreach Pitfalls: Secrets to Engaging...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/08/21

Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better

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33:42

LinkedIn Thought Leadership is NOT Just Posting...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/08/14

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought

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35:44

Operation Rebrand - Michelle J Raymond's Story

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/08/07

Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own. The key moments in this episode are: 00:00:00 -

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32:22

Empower Your Team to Turbocharge Your Brand. Olga...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/08/01

Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The

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28:38

LinkedIn Content with Impact - Tips to Light the...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/07/24

If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark. The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 -

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36:43

Find Your LinkedIn Voice : Speak with Clarity and...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/07/17

Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority 00:09:33 - Dealing with Nerves in Public

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37:20

LinkedIn Ads - The Power of Retargeting for B2B...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/07/11

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. The key moments in this episode are: 00:00:00 - Introduction 00:00:49

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32:20

LinkedIn Branding Tactics to Build Demand for Your...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/07/03

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why

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42:44

The Edutainment Effect. From Laughter to Leads with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/06/26

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey

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33:32

Irresistible Offers to Grow Your Business - The Power...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/06/19

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to

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33:08

LinkedIn Content Planning for Connection and...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/06/12

Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44

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41:25

LinkedIn's Power for Non-Profits: Chris Lomas'...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/06/05

Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode

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53:26

Unravelling LinkedIn Company Page Innovations with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/05/31

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages

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31:09

ChatGPT + AI Your LinkedIn Game Changer for B2B...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/05/22

We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn

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36:32

Mastering Sales: Strategies, Mindset, And Techniques...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/05/15

We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets. We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features. The key moments in this episode are: 00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales

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30:09

Redefining Networking: Introverts & Community...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/05/01

Picture your typical networking event. As an introvert, it can be daunting even the thought of saying hello. Then come the sales pitches. You need to duck and weave. It's exactly why many introverts don't attend. What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't

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32:58

Unlocking LinkedIn Sales in 2023: Dive Deep with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/04/24

If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39

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18:21

Supercharge Your LinkedIn Company Page: Expert...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/04/17

When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition. The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using

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31:38

Employee Empowerment: Cher Jones on LinkedIn's...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/04/10

What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome

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19:57

Merging Business & Personal Brands. The Brand Squared...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2023/04/04

Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors. Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The

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