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PODCAST

Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is

business entrepreneurship

All Episodes

00:17:12

30. How to Brand Your Instagram Feed to Stand Out Online

Behind the Design ·

2020/07/01

A beautiful Instagram feed is one of the keys to boosting your authority, building trust, and attracting new followers and potential clients. Have you ever looked at someone’s Instagram feed that had a stylish aesthetic and thought to yourself, “Mine will never look like that!”? Don’t worry, because in today’s episode, I’m sharing 7 ways to brand your Instagram to stand out online. This episode is not about growing your account to 10,000 followers. We’re focusing solely on the design elements that

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00:30:14

29. 6 Stress-Free Steps to Plan Your Next (or First)...

Behind the Design ·

2020/06/24

Want to know the trick to establishing a solid brand photoshoot that ends with amazing photos? It starts with planning, and I have the process down to a T after working with dozens of brand photographers. In this episode, I'm sharing why you need brand photos and the exact tangible steps you need to take to plan your next or first photoshoot.

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00:27:39

28. How to Build a Sales Page That Actually Sells

Behind the Design ·

2020/06/17

Your website should hands down be your #1 salesperson. People buy into programs, products, and coaches every single day. If your clients aren't knocking down your door and you're falling short on your income goals, this episode is for you. I'm sharing how to create a high-converting sales page on your website and how to structure it in a way that your offers actually sell.

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01:17:42

27. Personal Branding, Building Two Businesses, and...

Behind the Design ·

2020/06/10

Chanel Sonego is a marketing strategist and the founder of LEVEL (formerly Dames Collective), a nationwide networking group for this generation's leaders. When she's not connecting with like-minded entrepreneurs or hanging out with her pup in San Diego, I can almost guarantee she's sipping on a fancy margarita! Chanel and I met when our businesses were just starting out and that quickly evolved into the biz bestie friendship we have today. I'm so excited for you to hear this conversation.

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00:29:30

26. Outsourcing: The First Step to Scaling to 6...

Behind the Design ·

2020/05/27

It blows my mind that I'm just now creating an entire episode on outsourcing, because outsourcing was THE first step I took to scale my business to 6-figures. When I started building out my team, I hit my first 5-figure month. Outsourcing is hands down my secret weapon to scaling to 6-figures and beyond! When you outsource, you stay in your genius zone and free up your time to concentrate on moving your business forward. In this episode, we're going to cover tangible, itty bitty steps to begin the

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00:28:29

25. What to do During a Slow Season of Business

Behind the Design ·

2020/05/20

The journey of entrepreneurship comes with a rollercoaster of emotions, clients, revenue, ideas. It doesn't care whether it's summer, the holidays, 85 degrees outside, your mom's birthday, or a pandemic. What you do in your business now can and will affect your business 30, 60, and even 90 days from now. So when you're in a slow season of business, although frustrating and definitely uneasy, it's important to get ahead of it quickly, to not lose momentum. In today's episode, I'm sharing some mindset

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01:05:01

24. Building An Unconventional Business, Ditching the...

Behind the Design ·

2020/05/13

You're in for a serious treat with this episode. Frances is a reiki master, energy healer, tarot card reader, yoga teacher, and health coach who specializes in guiding freedom seekers to live their dream lives in blissful alignment. This conversation gets super deep and covers so many interesting topics, from how to channel your guides, to ditching your 9-5 and building an unconventional business. Let's dive in!

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00:20:30

23. How to Set Yourself Up for Your Most Productive...

Behind the Design ·

2020/05/06

Being "busy" is not a sustainable way to define your lifestyle. Let's be honest - all entrepreneurs are busy. Especially when you're starting and growing a business, you're wearing all the hats - accountant, social media manager, customer service support, sales, you name it! So what if you could shift your mindset from being busy and frazzled to productive, efficient, and accomplished? I want to show you how! In this episode, I'm sharing 4 powerful shifts I practice in my own business that will help

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00:30:24

22. The Impact of Meditation, Mindfulness and...

Behind the Design ·

2020/04/29

The vision for Current Design Studio came to me in the midst of my 200-hour yoga teacher training. Hands down, those 3 months were the pivotal transformation that inspired the life and business I have now. If you're feeling a little stuck, I can tell you one thing for sure: the answers you are seeking can be found in stillness. And in today's episode, I'm talking about the impact that meditation, mindfulness, and manifestation can have and how easily these practices can be incorporated into your

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01:24:23

21. Upleveling Your Money Mindset and Selling Without...

Behind the Design ·

2020/04/22

I’m so excited to introduce you to Nicole Cramer, a sales coach for health coaches and the owner of Healthy Steps with Nicole. A lot of people dread talking about sales, and as a lifelong athlete, Nicole never could have imagined that she’d be where she is today. In this episode, you’ll learn about sales mindset, the energetic exchange of money, the weird coincidence that happened after she splurged on a new car, and how to overcome objections on discovery calls. Nicole is a wealth of knowledge, so

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00:26:35

20. How to Make a Moodboard and Color Palette for...

Behind the Design ·

2020/04/15

Inspirational moodboards and color palettes are everywhere on Pinterest and Instagram. They are so beautiful, you may have thought, "I want one for my business!” So in today’s episode, I’m going to talk about why you need a moodboard for your business, the resources I use to create moodboards and color palettes, and how to leverage one as a tool for your business to continue to brand yourself. This is a fun one, so let's get to it.

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00:23:23

19. 5 Pillars of a High-Converting Website

Behind the Design ·

2020/04/08

It's one thing to have a beautifully designed website, but if it doesn't function properly and it doesn't convert, then it doesn't matter. These five pillars to a high-converting website are tried and true, after doing tons of market research (everything from Facebook Polls, to Instagram Lives, to going through multiple online courses). You might be surprised to hear that these five pillars have nothing to do with fonts, mood boards, and your site's overall design. We're going to explore the

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00:39:59

18. What Website Platform Is Right For Me?

Behind the Design ·

2020/04/01

Are you overwhelmed at the thought of deciding which website platform is right for you and your business? Lucky for you, over the years I’ve built websites on many different platforms and I’m going to break down the top website platforms and the pros and cons for each. Get ready for the nitty gritty on Wordpress, Wix, SquareSpace, Showit, and Kajabi, how to prepare for your research, and the biggest, most common mistakes I see people make when they pick a website platform. All of our plug-and-play

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00:30:35

17. Lessons I Learned In My 26th Year of Life:...

Behind the Design ·

2020/03/25

This month I celebrated my 27th birthday, and I thought it would be fun to bring you into my personal life and share how the last year has been for me. I did a lot of thoughtful reflection and meditation before this episode to culminate all of my thoughts, downloads, biggest wins, and 10 powerful lessons that I learned.

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00:37:42

16. Why It's Time to Invest in Branding

Behind the Design ·

2020/03/18

You've probably heard a million times that branding is absolutely essential to drive forward the success of your business. But you might be wondering, "Why?" In this episode, I'll be answering questions like: How do you know when it's time to invest in branding? How will having quality branding actually make me money? I'll also dig into limiting beliefs around branding and how it holds you back from achieving your business goals, and the psychological breakdown of what having a strong brand does for

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01:15:56

15. How Having a Coach Skyrockets Your Success & My...

Behind the Design ·

2020/03/13

This has been a long-awaited episode, and I am so excited to introduce you to my business coach, Jessica Marx. Jessica is a Business & Sales Growth Strategist who helps female entrepreneurs turn their passion and purpose into massive profit. She is my secret weapon in business and biggest cheerleader. She has helped me personally implement, hire, and scale my business to 6-figures. You'll learn why taking the leap to invest in a coach is the key to hitting your first 6-figures (and changing your

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00:50:19

14. Easy and Approachable SEO with Julia Renee...

Behind the Design ·

2020/03/04

If you have no idea where to even start with search engine optimization or you’re wondering WHY you even need SEO in the first place, this episode is for you! In today’s episode, you’ll hear my conversation with SEO and Pinterest Strategist, Julia of Julia Renee Consulting. We chat about the importance of consistent content creation, why you absolutely need to have a website (because you never know when IG is going to crash… again) and how the riches are in the niches. Julia is a wealth of knowledge

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00:21:21

13. 9 Ways to Deal with Overwhelm as an Entrepreneur

Behind the Design ·

2020/02/26

You can blame it on Mercury In Retrograde, the full moon, or the Instagram algorithm - whatever you think the cause is, overwhelm as an entrepreneur is a real struggle that can make you feel frustrated, misaligned, and downright upset. I felt called to share these tips today because this is a common theme I’ve noticed among my business besties, clients, and myself as well. Overwhelm is not talked about often enough! So let’s get ahead of the overwhelm before it drives you completely crazy. I get it

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00:31:37

12. An Entrepreneur's Secret to Sanity: Setting...

Behind the Design ·

2020/02/19

Boundaries.... dun dun dun... one of the biggest struggles of any small business owner. Our business and personal lives are so intertwined and it's hard to put boundaries in place, especially if some of your clients become your friends in the process. Don't ever forget that you are the boss and by following the advice I'm about to share, you'll ensure your sanity and happiness! In this episode, you'll learn how to set boundaries and why it's important using tips that I'm still actively implementing

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00:25:11

11. 5 Ways to Consistently Generate New Leads on...

Behind the Design ·

2020/02/12

This is the burning question I get from so many people when asking about running or starting a successful business - how do you get your clients? Over the last 2.5 years of being in business, I have tried a variety of different tactics. Some have proved to be successful and some, not so much. In today’s episode, I’m sharing 5 tried and true ways you can implement in your business right now to consistently generate new leads, along with other helpful tips, resources and nuggets of advice to bring in

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