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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

34:48

EP163 - 5 Marketing Myths Smashed to Pieces with Paul...

The IT Experts Podcast ·

2024/01/05

Myth #1: Marketing is a One-Time Event Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow." Myth #2: Marketing Requires a Huge Budget Our discussion then delves into the

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18:10

EP162 - 2024 Let's Go! How to Make This Year Matter...

The IT Experts Podcast ·

2024/01/01

One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach? Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build

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22:35

EP161 - An MSP Year to Remember with Ian Luckett &...

The IT Experts Podcast ·

2023/12/25

So, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs - knowing where to start when it comes to growing their businesses. In Episode 139, titled "Where Do I Start When I Want to Grow My MSP?" we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth plan is

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23:46

EP160 - Ask Stuart #9 - What Should the People...

The IT Experts Podcast ·

2023/12/15

Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right. Understanding the Challenge As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as your

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22:58

EP159 - The Human Way to Get More Sales with Julie...

The IT Experts Podcast ·

2023/12/08

In this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success. The Six Human Needs Julie introduces us to the concept of the "Six Human Needs," a framework popularized by Tony Robbins

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19:50

EP158 - Ask Stuart #8 - How Do I Get More Cash in My...

The IT Experts Podcast ·

2023/12/01

Stuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cash flow is to regularly review your expenses. Knowing your numbers is the next crucial step

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15:46

EP157 - Ask Stuart #7 - How Do I Get More from My...

The IT Experts Podcast ·

2023/11/24

Stuart begins by emphasising the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimising the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that. Stuart shares a compelling example of a

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24:05

EP156 - Ask Stuart #6 - Why You Need A-Players in...

The IT Experts Podcast ·

2023/11/17

Defining A-Players So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP. If you're an ambitious MSP looking to scale confidently, A-players are the ones you want on your

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17:46

EP155 – BF Edition – How to Feel Great Every Day with...

The IT Experts Podcast ·

2023/11/10

The Importance of Quality Sleep First and foremost, let's talk about sleep. It's not just about catching a few hours of shut-eye; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these habits can wreak havoc on your sleep patterns. I've made a conscious effort to prioritize my

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22:07

EP154 - Getting Unstuck - Client Success Stories with...

The IT Experts Podcast ·

2023/11/03

Julian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected

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32:34

EP153 – How to Sell More by Doing Less with Danny...

The IT Experts Podcast ·

2023/10/27

We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs. BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By following

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26:05

EP152 - 10 Top Tips to Supercharge Your Team with Ian...

The IT Experts Podcast ·

2023/10/20

1. Start at the Top - Plan Your Future Structure: To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals. 2. Set Quarterly Goals and Share Them: Don't just keep your goals to yourself

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16:14

EP151 – BF Edition – Time to Look in The Mirror and...

The IT Experts Podcast ·

2023/10/06

Here are our top three tips to help you get out of your own way: 1. Be Consistent and Build a Great Simple Plan: We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplicity

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41:25

EP150 – Why Your Story Is Important with Matt Newton...

The IT Experts Podcast ·

2023/09/29

In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It’s an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape. Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, he

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27:26

EP149 - Why You Shouldn’t Miss the 2023 MSP Global...

The IT Experts Podcast ·

2023/09/22

MSP GLOBAL, bought to you by the creators of CloudFest, is an opportunity to join the top leaders in the MSP space to gain the insights and make the connections you’ll need to thrive in this constantly changing industry. Soeren talks about some of the headline speakers that will be taking to the stage including Sanna Marin, Former Prime Minister & Head of Government of Finland. It isn't every day that we get to hear about the youngest Prime Minister of Finland making her mark, especially in such a

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33:23

EP148 - The Top 5 Helpdesk Automations That Every MSP...

The IT Experts Podcast ·

2023/09/15

Bradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating. First and foremost, Escalations. A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'what'. This isn't just about operational efficiency. It’s a treasure trove of information that

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24:44

EP147 - How to Get the Best Out of the MSP Global...

The IT Experts Podcast ·

2023/09/01

Our conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never be an impediment; instead, it should be a conduit for businesses to thrive. The essence is to ensure

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20:25

EP146 - Ask Stuart #5 - How Do I Get More Fresh Leads...

The IT Experts Podcast ·

2023/08/25

Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. What We Unpacked: 1. The Essence of CTA: Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 2. Deciphering the

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10:48

EP145 – BF Edition – You Are Not Alone with Ian Luckett

The IT Experts Podcast ·

2023/08/18

The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support. The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress at

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33:51

EP144 – The Art of Having a Difficult Conversation...

The IT Experts Podcast ·

2023/08/11

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into one or

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288 results

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