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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 723: Touch

School for Startups Minutes ·

2025/06/09

Touch is the final love language. Rub my feet, and I’ll be happy for a week! Have a great weekend—bye for now!

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01:31

SFS Minute 722: Acts

School for Startups Minutes ·

2025/06/09

Love language number four is acts of service—think of it as the “honey-do” list. Simply doing what your partner asks—whether it’s taking the kids to school, doing the dishes, or cleaning the carpet—can make a big difference. Do it, and you’re likely to have a great weekend, I promise.

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01:31

SFS Minute 721: Gifts

School for Startups Minutes ·

2025/06/09

Love language number three is receiving gifts. For some people, receiving a gift makes them feel deeply loved. Try it out and see the difference it makes.

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01:31

SFS Minute 720: Time

School for Startups Minutes ·

2025/06/09

The love language I want to focus on today is quality time. It’s the act of truly being together—whether it’s for five minutes or five hours. The amount of time doesn’t matter. What matters is being fully present with each other—committed, engaged, and not distracted by your phone, the TV, or sports. Take a walk and do nothing but be together. That’s quality time.

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01:31

SFS Minute 719: Words

School for Startups Minutes ·

2025/06/09

I want to talk about love languages and how understanding them can have a powerful impact on your relationships—with your family, your kids, your spouse, and even your employees or your boss. This concept comes from a book by Gary Chapman, which explains that every person gives and receives love in one or two of five ways. One of these love languages will resonate with you the most, and when someone expresses love in that way, it’s when you feel the most valued and cared for. Words of affirmation

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01:31

SFS Minute 718: Test content or ads on different...

School for Startups Minutes ·

2025/06/02

All of the other tips I’ve given this week are free, but this one depends on using Google and its analytic tools to do A/B testing on your brand, products, and messaging. Set up two different campaigns and test the daylights out of them. Run each campaign for a week, review the data, make changes, and try again. This process will help you deeply understand your customer.

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01:31

SFS Minute 717: Conduct interviews or surveys

School for Startups Minutes ·

2025/06/02

Conduct surveys. In fact, I’d love for you to give fifty dollars to every one of your customers who fills out a 10-question survey. That information is worth five thousand dollars, not fifty, because of the insights you’ll gain from your customers. Ask open-ended questions and let them write whatever they want—you will learn a lot.

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01:31

SFS Minute 716: Engage in forums or groups

School for Startups Minutes ·

2025/06/02

At my very first business, my customers were kids. They were dropped off in the morning and picked up late at night. As they were being picked up, I would ask every parent, “How’s it going? What do you like? What don’t you like?” I got feedback every single day—within the last 12 hours, I knew whether my customers were happy or not. That’s the kind of thing you need to do. Engage in any forum or group where you can talk directly to your customers.

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01:31

SFS Minute 715: Study competitors’ audiences

School for Startups Minutes ·

2025/06/02

To understand your target market, you should extensively study your competitors' audiences—whether through commercials, online discussions, product comments, or other channels. You should understand why their customers buy from them and try to identify if there’s a missing niche or an area they’ve overlooked. Also, study their common complaints to see if you can solve problems they aren’t addressing.

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01:31

SFS Minute 714: Create customer personas

School for Startups Minutes ·

2025/06/02

To understand your target market, you must know everything about your customer—their age, gender, location, income. Are they married? What are their interests? What are their goals? What are their pain points? What kind of computer do they use? All of these details matter. For example, I had a program for kids, and we stayed open until 9 PM because all of our parents were dual-income workers.

EN

01:31

SFS Minute 713: Service?

School for Startups Minutes ·

2025/05/24

I believe that when you set the price for your service-based business, your pricing should reflect that you are very, very good at what you do—so you charge one of the highest rates in the industry. That’s how I think you should determine your price for a service business: find out what the industry norms are, and then charge a little more than that.

EN

01:31

SFS Minute 712: Loss-leader Pricing

School for Startups Minutes ·

2025/05/24

The loss leader pricing strategy is used when you want to penetrate an existing marketplace and take customers away from someone else. It’s what the Japanese did in the 1970s by entering with very low-priced but good-quality cars and taking market share from American automobile companies. It’s a great strategy—if you’re willing to lose money.

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01:31

SFS Minute 711: Value-based Pricing

School for Startups Minutes ·

2025/05/24

Designer clothes, jewelry, and luxury items are all based on value pricing—based on what you think they are worth. A diamond is not worth the tens of thousands we pay for it, guys. We're paying for the perceived value.

EN

01:31

SFS Minute 710: Cost-plus Pricing

School for Startups Minutes ·

2025/05/24

Another pricing model is called cost-plus pricing, and it's exactly what it sounds like. When you sell your product, you add 20 percent on top of whatever it cost you to make it. You can negotiate the percentage—maybe even show the customer the actual cost and negotiate from there.

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01:31

SFS Minute 709: Keystone Pricing

School for Startups Minutes ·

2025/05/24

We are slowly working our way through all the aspects of starting a new business. I hope you can listen to these segments and feel motivated to crush the remote control under a rock—and go start a business. Many people have used these skills, tips, and techniques to become millionaires and to run businesses they can eventually pass on to the next generation. This week, we want to talk about pricing. How do you determine the price of your products? Our first method is Keystone pricing, where the

EN

01:31

SFS Minute 708: 100% Consistent w our Thesis

School for Startups Minutes ·

2025/05/17

The thesis of all of these segments is that entrepreneurship does not have to be risky that you can do it for under 5 thousand dollars. A lot of times you can do it for even less than that. The idea of the minimally viable product is this software version of that. Same thesis, we 100 endorse this I hope you use it.

EN

01:31

SFS Minute 707: Feedback to Improve

School for Startups Minutes ·

2025/05/17

The really cool thing about the MVP is that it allows you to get customer and user feedback immediately they tell you what, they like, they suggest new features. They tell you things that are not working and it allows you to iterate and make a better version 2, version 3, and so on.

EN

01:31

SFS Minute 706: Faking OK

School for Startups Minutes ·

2025/05/17

If you were raising money and that's why you're building your MVP to show investors, it doesn't even need to work. You can have fake slides. That emulate the website as if it was working and pretend and you can hit the next button and that would actually Advance the slide, not take you to a different place on the website, but be honest about it, tell them this is just our template but this is exactly how the program will work.

EN

01:31

SFS Minute 705: Your Core

School for Startups Minutes ·

2025/05/17

The first step in building a minimally, viable product is to identify your core feature, and then build that in only that, I know you have dreams of having 10 really cool functions but to get started and out in the marketplace as soon as possible, you need to identify the core offering and get it and it only out in the marketplace. I worked with a healthcare startup. One time they insisted on waiting until all 10 features were done and they went bankrupt.

EN

01:31

SFS Minute 704: MVP Defined

School for Startups Minutes ·

2025/05/16

We are working our way through every single thing. You need to know about starting a low risk business and this week, we worked our way up to the MVP not the sports, most valuable player but something very different. I'll explain what it is. The MVP in the business world came from the software industry where they realized that they could launch a minimally viable product to test the marketplace and to get customer feedback, it didn't have all the bells, and whistles, it had one out of only 10

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