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PODCAST

Uncle Marv"s IT Business Podcast (Real Talk for IT Pros & MSPs)

The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. The podcast aims to provide actionable advice and tips that help IT businesses survive and grow in the competitive tech industry. The podcast features guest interviews with seasoned IT professionals, business owners, vendors and industry leaders who share their experiences, insights, and strategies for success. These discussions often cover topics such

technology entrepreneurship

All Episodes

00:27:24

Master Your Pitch: IT Nation's PitchIT 2025 (EP 790)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/21

Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space.Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure

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00:41:13

It's Not Always DNS: Solving Complex Network Issues...

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/20

This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues.Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift

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00:28:32

ASCII Edge 2025: Jesse Tuttle AKA Hackah Jak (EP 788)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/19

Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company.Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in

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01:01:04

Boost MSP Profits with Better Communication (EP 787)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/13

Why ListenThis episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP.Main TopicsUncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and

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00:15:00

Danny Jenkins: ThreatLocker's Iron Man on Innovation...

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/11

Why Listen?This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!ThreatLocker InsightsDanny highlights Insights as a personal project, emphasizing its ability to

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00:15:42

ThreatLocker: Mac Security with Slava Konstantinov...

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/11

Why Listen?This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.Main HighlightsIn this episode, Uncle Marv chats with

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00:41:55

MSP Marketing: Personal Branding with Lisa Shorr (EP...

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/08

Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands

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00:48:24

MSP Marketing Made Easy (EP 783)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/07

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients

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00:59:56

Reduce Security Costs with HacWare (EP 782)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/06

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on

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00:32:23

Transforming Your Money Mindset with Profit First (EP...

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/05

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome

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00:41:35

Meet Melissa Hockenberry: First Things First (EP 780)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/05

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the

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00:39:37

A ThreatLocker Deep Dive with Brian Weiss (EP 779)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/05

Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting.The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his

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00:52:15

AI Marketing for MSP Growth (EP 778)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/04

Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools.But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs

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00:35:01

MSP Growth: Degenerate Style (EP 777)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/03

Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals.The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people

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00:41:49

Cybersecurity: The Cost of Doing Business (EP 776)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/02

Uncle Marv kicks off a spontaneous chat with Wayne Selk at Zero Trust World 2025 in Orlando. Wayne is there to present on why cybersecurity is now simply the cost of doing business. He shares alarming stats from the Small Business Administration about security incidents and emphasizes that all businesses using technology are at risk.The conversation evolves into how solution providers need to change their approach, focusing on business risk and objectives rather than just tech specs. Wayne

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00:33:27

Sports, Tech & Life with Scully (EP 775)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/03/02

Uncle Marv kicks things off with Scully at Zero Trust World in Orlando, reminiscing about past radio shows and brainstorming show names. The Impact of COVIDScully and Uncle Marv discuss how the pandemic has changed the way we timestamp events and reflect on pre- and post-COVID life. They touch on how it has impacted travel and work-life balance, particularly for those in the IT industry.Sports NostalgiaFrom boxing legends like Mike Tyson and Evander Holyfield to NBA greats like Michael Jordan and

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00:51:33

Leveraging AI to Help MSP Clients (EP774)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/02/28

Uncle Marv kicks off a fascinating discussion with Zulfiya Forsythe of Omadli Group and Dmitry Rudman of SafePoint IT about how MSPs can leverage the power of data and AI to better serve their clients. Zulfiya shares her journey from corporate accounting to becoming a data and AI expert, emphasizing the importance of curiosity and continuous learning. Dmitry discusses how a client led him to discover a partnership with Omadli group that allowed him to offer Business Intelligence as a Service. The

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00:39:12

Dawn Sizer: Zero Trust & Iguanas (EP773)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/02/27

Marv and Dawn dive deep into the challenges faced by MSPs, from vendor frustrations to the ever-present need for robust cybersecurity. They discuss the surprising usefulness of ThreatLocker, with Marv admitting he uses ThreatLocker because Dawn told him to! The conversation shifts to vendor stacks, frameworks, and the elusive quest for industry standards, touching on the roles of organizations like GTIA (formerly CompTIA). They also explore the importance of understanding the "why" behind security

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01:00:20

Zero Trust World 2025 - After the Show (EP 772)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/02/27

Uncle Marv kicks off the show with a big shout-out to Danny Jenkins and ThreatLocker for the Zero Trust World experience. Despite being stationed next to the food (hello, noisy plate clanking!), Marv was thrilled with the turnout at his podcast booth. Listeners will be happy to know that he hasn’t forgotten about that 365 migration that just keeps on going!The main event? A chat with Brian Weiss from iTech Solutions about the groundbreaking announcements from ThreatLocker. They discussed the new

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00:30:49

Zero Trust World: Day 1 - Rubber Ducky Dangers (EP 771)

Uncle Marv"s IT Business Podcast (Real Talk for IT... ·

2025/02/26

Uncle Marv is live at Zero Trust World 2025, diving deep into cybersecurity with two key figures from ThreatLocker. First up is Kieran Human, a Special Projects Engineer, who sheds light on the frighteningly simple dangers of "rubber duckies" – innocent-looking USBs that can wreak havoc on your systems. They explore how these devices can bypass security and exfiltrate data and also discuss real-world scenarios like Wi-Fi Pineapples and OMG Cables.Then, Marv chats with Rob Allen, the Chief Product

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