PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

17:44

Should You Use Your Keyword in Every Heading? Blog...

The Edward Show ·

2025/07/19

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What Google’s algorithm actually looks for (and punishes) - Why most blog SEO is still stuck in the past - How to structure your posts to keep both readers

10:21

My Unbreakable SEO Work Routine (7+ Hours of Focused...

The Edward Show ·

2025/07/18

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here’s what you’ll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the key to flow state - How this method helps me avoid burnout and do hard work without procrastination - Real examples of how this routine saved hours and

08:51

The Dark Side of SEO: How DMCA Abuse Is Wrecking...

The Edward Show ·

2025/07/17

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA takedowns are being weaponized - Real examples from SEO expert Charles Floate - Why Google isn’t fixing it - and might not want to - What you can do if it

16:01

Are Content Sites Making a Comeback in 2025?

The Edward Show ·

2025/07/16

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We’ll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Console data - Whether Google’s June Core Update is reviving these sites - or just teasing them - My honest take: Should you invest in a content site right

07:30

Reddit’s New Generative AI, Reddit Answers, Could...

The Edward Show ·

2025/07/16

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite SEOs are hijacking comments and subreddits to rank on Google - Real examples of fake posts, upvote manipulation, and GPT-written replies - Why Reddit

07:08

Keyword Cannibalization: What It Is, When to Worry,...

The Edward Show ·

2025/07/14

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated content changes the game - Easy fixes that boost conversions without overthinking SEO If you’re running a small site or creating content across multiple

07:46

The GOAT SEO Strategy for Software Founders (From...

The Edward Show ·

2025/07/13

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are

04:15

5 Quick Google Business Profile Wins for Local...

The Edward Show ·

2025/07/12

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to turn customer feedback into a ranking signal - An easy visual upgrade most profiles are missing - A weird but effective Google Maps trick you’ve never heard

09:40

Google’s June Core Update: Big Wins & Brutal Losses

The Edward Show ·

2025/07/11

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (hint: keyword stuffing) - Why some pages - not whole sites - are getting hit - And what this means for your SEO strategy right now If you’ve seen changes

08:55

How $5 Press Releases Hack Google AI Overviews

The Edward Show ·

2025/07/10

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs from other LLM manipulation tactics floating around online. Whether you're in SEO, digital marketing, or running a scrappy startup - this might just blow

05:54

How Often Should You REALLY Be Building Backlinks?

The Edward Show ·

2025/07/09

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy you can start today - Tools and platforms to get high-quality links - The difference between topical authority and general authority - and why both matter

13:07

Gaming LLMs & Google Best Lists: Black Hat Tactics,...

The Edward Show ·

2025/07/08

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable to surface-level content signals - Real examples (and skepticism) from the SEO community - How some are manipulating Google’s knowledge graph using

08:05

Why Threads Could Be the Next Parasite SEO Goldmine

The Edward Show ·

2025/07/07

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (surprisingly) not that black hat, and what velocity to post at so you don’t trigger spam filters. What you’ll learn: - How Threads went from 0 to 11.7M

16:34

The SEO Disaster at 𝕏: Billions of Clicks Left on the...

The Edward Show ·

2025/07/06

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking impact of Twitter’s switch to 𝕏 on Google search traffic - Why Threads is accidentally doing SEO better (but still failing) - How basic SEO elements

13:42

The Biggest AI x SEO News Since ChatGPT - Cloudflare...

The Edward Show ·

2025/07/05

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of a new economic model for the web - or just another speed bump for AI companies? I break down: - What Cloudflare's announcement really means - How Pay Per

11:33

Google's June Update Could Explode Instagram - Here's...

The Edward Show ·

2025/07/04

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search with this update. You’ll learn: - How Reddit gained 162M clicks in 10 days from Google - The new Instagram notice about your photos and videos showing in

55:50

The Truth About AI Search vs. Google - What 20...

The Edward Show ·

2025/07/03

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartest ones quietly rely on its clickstream data to understand how the world searches, clicks, and behaves online. This episode is a deep dive into how search is changing in actual behavior. Eli breaks down what the data shows about Google, AI search, ChatGPT, and what’s driving clicks in 2025. We discuss: -

08:24

Google’s June 2025 Core Update Is Brutal - Here’s...

The Edward Show ·

2025/07/02

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actually changing, why traffic is dropping, and what we’re seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting hard. I also explain how it compares to March’s update, what types of content are being targeted, and steps you can take right now to check if you’ve been

54:56

AI Workflows That Actually Work (And What Doesn’t) -...

The Edward Show ·

2025/07/01

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full control of a real company store - Nik’s personal AI stack, including how he organizes 200+ podcast episodes with automation - Why Notebook LM is a

15:55

How to Explode Your Backlinks and Clients Using...

The Edward Show ·

2025/06/30

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation. The episode breaks down a real example from James Reynolds, the founder of SEO Sherpa, an SEO agency that grew from zero to eight figures in revenue. He used a structured, repeatable process to build perceived authority from the ground up. That credibility made it easier to get speaking opportunities, podcast invites, mentions in

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The Edward Show

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