PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

11:38

Google Confirms: Normal SEO Works for AI Overviews

The Edward Show ·

2025/07/31

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approach to stay ahead without the hype You’ll learn: - A true AI SEO hack - If “AI SEO” is really different from traditional SEO - How AI Overviews fit into

07:28

Are You Misusing 404 Pages? Google Says STOP

The Edward Show ·

2025/07/29

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your rankings - What Google’s Martin Splitt revealed in a recent SEO Office Hours - How to handle missing pages the right way (without confusing users or

12:32

Choosing the Best CMS for SEO: Avoid These Headaches...

The Edward Show ·

2025/07/28

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide will help you avoid costly mistakes, improve your site’s crawlability, and set yourself up for sustainable traffic growth. What you’ll learn: - How to

10:53

The #1 SEO Tactics That Actually Work in 2025

The Edward Show ·

2025/07/27

E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s latest ranking systems (including AI Overviews), you’ll learn how to grow your organic traffic, leads, and conversions this year. What you’ll get in this episode: - The #1 SEO tactic experts rely on in 2025 - Why search intent optimization is critical for higher rankings - How internal linking strategies

11:45

AI SEO vs. Traditional SEO: What Really Works (and...

The Edward Show ·

2025/07/27

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncovered about AI and search - The real differences (and overlap) between AI SEO and traditional SEO

01:20:22

The Surprising SEO Tests That Grew Traffic (Even...

The Edward Show ·

2025/07/25

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google’s latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - Using AI for keyword research and finding new content opportunities - Split-testing for SEO - Lessons from Google’s recent core updates - Bottom-of-funnel

13:05

Doorway Pages vs. Programmatic SEO: How to Avoid a...

The Edward Show ·

2025/07/25

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty. You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them If you’re serious about

11:45

What the New York Post Gets Right About SEO (And What...

The Edward Show ·

2025/07/23

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet’s biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what’s working and what could be improved. In this episode: - The SEO fundamentals powering 37M+ monthly clicks - How the New York Post uses page titles, meta descriptions, and H1s - Why meta keywords still show up - and what they

09:32

Google’s June Update Isn’t Over?! Volatility, Traffic...

The Edward Show ·

2025/07/22

E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility. In this episode, we break down: - Why many believe the update is still ongoing - Reports of traffic drops as high as 60% - The real impact of AI Overviews on rankings and click-through rates - Why some informational content sites are seeing massive traffic spikes - How one AI-generated news site grew from 300K

13:24

SEO for Authors: How to Sell Your Book with Search...

The Edward Show ·

2025/07/21

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers. I show you how to sell books with search engine optimization, even if your book is ultra-niche. You’ll learn: - Why SEO is the best long-term channel for authors - Keywords readers are searching for - A full SEO strategy using a historical fiction book as the example

13:42

FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO...

The Edward Show ·

2025/07/20

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questionable (black hat), but all of them have one thing in common: they worked. I break down what made these experiments successful, how you can apply the legit ones, and what to watch out for if you're trying similar approaches. Whether you're a beginner or a seasoned SEO, you'll pick up some fresh insights -

17:44

Should You Use Your Keyword in Every Heading? Blog...

The Edward Show ·

2025/07/19

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What Google’s algorithm actually looks for (and punishes) - Why most blog SEO is still stuck in the past - How to structure your posts to keep both readers

10:21

My Unbreakable SEO Work Routine (7+ Hours of Focused...

The Edward Show ·

2025/07/18

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here’s what you’ll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the key to flow state - How this method helps me avoid burnout and do hard work without procrastination - Real examples of how this routine saved hours and

08:51

The Dark Side of SEO: How DMCA Abuse Is Wrecking...

The Edward Show ·

2025/07/17

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA takedowns are being weaponized - Real examples from SEO expert Charles Floate - Why Google isn’t fixing it - and might not want to - What you can do if it

16:01

Are Content Sites Making a Comeback in 2025?

The Edward Show ·

2025/07/16

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We’ll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Console data - Whether Google’s June Core Update is reviving these sites - or just teasing them - My honest take: Should you invest in a content site right

07:30

Reddit’s New Generative AI, Reddit Answers, Could...

The Edward Show ·

2025/07/16

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite SEOs are hijacking comments and subreddits to rank on Google - Real examples of fake posts, upvote manipulation, and GPT-written replies - Why Reddit

07:08

Keyword Cannibalization: What It Is, When to Worry,...

The Edward Show ·

2025/07/14

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated content changes the game - Easy fixes that boost conversions without overthinking SEO If you’re running a small site or creating content across multiple

07:46

The GOAT SEO Strategy for Software Founders (From...

The Edward Show ·

2025/07/13

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are

04:15

5 Quick Google Business Profile Wins for Local...

The Edward Show ·

2025/07/12

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to turn customer feedback into a ranking signal - An easy visual upgrade most profiles are missing - A weird but effective Google Maps trick you’ve never heard

09:40

Google’s June Core Update: Big Wins & Brutal Losses

The Edward Show ·

2025/07/11

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (hint: keyword stuffing) - Why some pages - not whole sites - are getting hit - And what this means for your SEO strategy right now If you’ve seen changes

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