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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since

business marketing

All Episodes

38:01

New Year’s Edition featuring Lyko, Simply Be,...

Influencer Marketing Talks ·

2021/12/08

This is no ordinary podcast; this is your Cure Media new year podcast! With 2022 just around the corner, we decided to check the temperature on four seriously hot brands in the fashion, lifestyle and beauty industry, to hear their thoughts on what’s been going on in 2021 and their insights on the upcoming year. Let’s look at the lineup: Ronja Zetterqvist, Influencer Team Manager at Lyko Petra Stenecker, Global Marketing Director at Babybjörn Warner Nickerson, COO at C’est Normal Chlöe Gibbions,

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17:55

The 3 Biggest Media Consumption Trends 2022

Influencer Marketing Talks ·

2021/12/01

In recent years, a big shift has taken place with regards to how today’s buyers are consuming media; from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media consumption often takes place on social platforms such as Facebook, Instagram and YouTube, instead of through traditional channels. In this podcast episode, we’re going to focus on the Millennial and Gen Z women, and more specifically, on how

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14:07

Last-Click Attribution is a Lie - Here‘s Why

Influencer Marketing Talks ·

2021/11/24

75% of consumers say they have bought something following an influencer’s recommendation at least once, but only 14% of brands reported a sales uplift when working with influencers (Cure Media). As you can see, these two answers do not agree with each other. This is because brands and marketers tend to take the simplest route when it comes to measuring the results of influencer marketing, looking only at the last click. This means that the “last click channel” is given credit for a sale or

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13:33

Revealing the Work Behind an Influencer Post

Influencer Marketing Talks ·

2021/11/17

Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencers, and committing to the continuous optimisation the channel requires. And don’t forget the more administrative tasks, such as negotiating prices, and scheduling and reviewing drafts for each individual influencer. To sort out what you’ll need to bear

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13:06

Why Many Brands Get Black Friday Wrong (and How to Do...

Influencer Marketing Talks ·

2021/11/10

Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace? In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discuss the

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22:45

A Top Influencer’s Guide to Collaborations w/ Liv...

Influencer Marketing Talks ·

2021/11/03

In just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To get a glimpse at what this looks like from the influencer’s side, we’ve invited UK beauty influencer Liv Watkins to join this week’s episode. Liv will shed light on the influencer side of brand collaborations, sharing her best advice on how brands

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19:47

How to Expand into New Markets with Influencer Marketing

Influencer Marketing Talks ·

2021/10/27

With the value of online shopping soaring in virtually every country, most fashion brands will be looking to take their business to new heights by expanding into new geographical markets. But while there’s no shortage of success stories, this isn’t a task you’re going to want to approach carelessly. So let’s get to the bottom of what you need to know about bringing your brand into new markets using influencer marketing as your launchpad. In this week’s podcast episode, Sanna Ödmark and Frida

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24:57

Influencer Marketing for Fashion Brands w/ Phoebe...

Influencer Marketing Talks ·

2021/10/20

Many still associate influencer marketing with fast fashion, but as the channel has evolved we have seen that it is actually a strong platform for a wide range of products. Ultimately, it all comes down to where your target audience can be reached and how they want to be communicated with - and that’s true regardless of whether you’re promoting fast fashion, social causes, or - as we’re going to talk about in this episode - the high-end fashion segment. To unpack this with us, we have Phoebe Locke

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18:13

Risking More by Doing Less: Why You Need to Scale...

Influencer Marketing Talks ·

2021/10/13

The Gen Z and millennial female audience’s top source for finding products to purchase is influencers’ posts on social media. The current consumer behaviour shift is huge for the influencer marketing industry. A change in shopping habits like this means that consumers are relying on influencers to a greater extent than ever before - to offer inspiration and to help them navigate the eCommerce jungle. This fact alone is argument enough to scale up your influencer marketing. But together with the

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20:49

Cause-led Influencer Marketing w/ Neve Fear-Smith @...

Influencer Marketing Talks ·

2021/10/06

Today's consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers - this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this delicately as a brand? In this week's episode, we have Neve Fear-Smith from Talking Influence - one of the thought leading B2B publications which covers topics

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19:19

Influencer Marketing Trends for 2022

Influencer Marketing Talks ·

2021/09/29

From Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next? With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you through

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23:27

What Brands Need to Know About TikTok w/ Emma Ryan,...

Influencer Marketing Talks ·

2021/09/22

Why do so many still think that TikTok is all about dancing kids? What are really the differences between TikTok and Instagram, and what should brands do to keep track of all new and emerging trends and tactics in the online sphere? In this week’s episode we have Emma Ryan, the UK-based Founder & CEO at ELRY - the talent management agency that specializes in everything influencer, social and communications. In addition to being a true TikTok expert, Emma has many years of experience from working

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19:37

6 Key Things Traditional Retailers Should Learn from...

Influencer Marketing Talks ·

2021/09/15

They are born digital and grow at a rapid pace, winning both market shares and the love of their target audience. Of course, we’re talking about digital native rockets! But what do CEO’s, CMO’s and investors at digital native brands have to say about their success? We have been doing the research for you! In this podcast episode, Sanna and Frida are going to walk you through 6 key things that digital native brands do just right when it comes to connecting with their audience in the digital age

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19:07

Consumer Behaviours are Shifting: How Can Retail Keep...

Influencer Marketing Talks ·

2021/09/08

Kappahl was founded back in 1953 and is today one of Scandinavia's largest fashion retailers with hundreds of stores and thousands of employees. During the pandemic, Kappahl was one of the few companies that managed to maintain roughly the same profitability, even with decreased sales - and the future looks bright. In this week’s podcast episode, we got the chance to sit down and talk to the company’s CEO, Elisabeth Peregi, about how they managed to cope with the pandemic with such good

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16:46

3 Simple Mistakes That Will Break Your Influencer...

Influencer Marketing Talks ·

2021/09/01

In today’s competitive, low-trust marketplace, working with influencers is basically a non-negotiable. But while it might look simple enough from the outside, the influencer marketing casebook is rife with mistakes. In the latest episode of our weekly podcast, we’re looking at three of the most common mistakes we see brands making in their influencer collaborations. More importantly, we’ll be letting you in on our golden rules for avoiding them. We’ll be talking about: Why an always-on approach

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20:06

From Catalogue to eComm: Mapping Retail's Digital...

Influencer Marketing Talks ·

2021/08/25

In recent years, Cellbes has been going through an extensive transformation journey, moving from being a leader within catalogue retail to becoming a full-fledged e-commerce company. In this podcast episode, Sanna Ödmark talks to Kristina Hermansson, CCO at Cellbes about this transformation journey, how Cellbes work with diversity and inclusivity as two integral parts of their business, and how they use social media and influencers to reach and attract their audience, which has slightly more life

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17:59

In-house vs Influencer Marketing Agency?

Influencer Marketing Talks ·

2021/08/18

Weighing up whether you should handle influencer marketing in-house, or partner with a specialist agency? Tune it to our first episode back for season two, where we'll be helping you determine which approach would work best for your brand. Bringing a third option to the table, we'll map out the different routes you can take and the pros and cons of each so that you can make an informed decision on what your next steps should be, and which ones will lead you to your goals. We’ll be taking a look

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31:50

Summer Special featuring Adidas, CAIA, Skincity & CHIMI

Influencer Marketing Talks ·

2021/06/30

This is not just your ordinary marketing podcast; this is a Cure Media summer special podcast! With summer just around the corner, we’re checking the temperatures on four of the hottest brands in the fashion and beauty industry. Proudly presenting: Adidas, CAIA Cosmetics, Skincity and Chimi Eyewear! Let’s look at the lineup: Redwaan Hossain, Brand Communication Manager at Adidas Dilnaz Gemici, Influencer Marketing Manager at CAIA Cosmetics Charlotte Larsson, Head of PR and influencer marketing at

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