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PODCAST

Social Beauty Makers

Each week, longtime pro beauty executive and thought leader Gordon Miller brings insights and inspiration to audiences by way of this fast-paced audio program. Gordon does his best to translate what he sees and hears in our larger world into relevant information for salons, pros, and brands. As Gordon often says "The pro beauty industry is a mirror image of our larger world; and it provides us all with essential context as we all look to find our way forward in business, careers and

arts fashion & beauty

All Episodes

17:24

41. AI Tactics, Listener Feedback, and a Call for...

Social Beauty Makers ·

2023/07/02

An off-the-top of my head last-minute episode for the holiday weekend focused on never-ending, fast-coming AI learnings - along with some tips on how to get the most out of experimenting with these powerful tools. I also share a bit of a rant on the daily negativity I continue to experience on Social Media -and how we can perhaps be better. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

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16:20

ENCORE: @JackHowardColor - Artist, Educator,...

Social Beauty Makers ·

2023/06/28

A special encore episode to close out Pride 2023: Jack Howard and Gordon share their perspectives on being outwardly gay men in the professional beauty industry - in the past, the present, and their hopes for the future. A renowned colorist, educator, @LorealPro brand ambassador, and out and proud gay man, Jack shares his unique take on the topic as well as an update as to his big year ahead.

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17:03

40. Search is Changing. Are you?

Social Beauty Makers ·

2023/06/25

Google search is now 25+ years old -and, for the first time, has competition that could drive innovation in how consumers and businesses use the web and other platforms. Over time, we have adapted our presence online and across social platforms to meet ever-changing algorithms driving search and discovery. With the advent of more advanced AI, many project big changes in how we use 'search'. In this episode, I share thoughts on what it might mean for salons and professionals. For early

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18:24

39. The Trouble with “Profits” (& an update)

Social Beauty Makers ·

2023/06/21

Profits are the lifeblood of any sustainable for-profit business – as without them, no matter how great your brand’s services, products, and/or team might be, it’s all but impossible to exist over time. To that point, understanding the math behind beauty is essential. But with the advent of viral information, there is a lot of what I can only call crazy bits of business advice… being shared to the detriment of too many. Listen in for an update about me, my podcasts, AND my take once again on some

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21:26

38. Artificial Intelligence: A Primer, Part 3

Social Beauty Makers ·

2023/06/18

Part 3 of my 3-part series focused on the fast-evolving field of Artificial Intelligence (AI). This series is a part of my ongoing effort to offer important context as to the potential of AI to be highly relevant to salon professionals, managers, and owners. In this episode, I focus on how AI will likely influence work - across industries including the professional beauty industry. From research assistance to 'ideation partner' and educator, the potential to help us all in new ways is

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21:37

37. Artificial Intelligence: A Primer, Part 2

Social Beauty Makers ·

2023/06/14

Part 2 of 3 part series focused on the fast-evolving field of AI to offer important context as to its potential relevance to salon professionals, managers, and owners.In this episode, I focus on how AI will likely influence the attitudes and behaviors of consumers/clients - and what that means for salons and pros. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

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17:25

36. Artificial Intelligence: A Beauty Focused Primer,...

Social Beauty Makers ·

2023/06/11

Part 1 of 2 (possibly 3!) episodes focused on the fast-evolving field of AI to offer important context as to its potential relevance to the lives of salon professionals, managers, and owners.In this episode, I share my take on historically and culturally relevant context as well as thoughts around the many and varied 'feelings' being shared by salon pros about this controversial topic. As in the early days of Social Media, I consider myself an early adopter of AI as it relates to beauty-

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15:33

35. My Top 5 Pro Pet Peeves

Social Beauty Makers ·

2023/06/04

After 4 decades of industry-specific experience, I admit to having a few "pet peeves" (defined by Websters as meaning "a frequent subject of complaint"). In this episode, I talk about my challenges around (1) lack of knowledge in business fundamentals, (2) the term "artists", (3) echo chambers of information, ideas, and inspiration and how they can hold us back, (4) the opposite of imposter syndrome, and (5) generational differences. For early access to future episodes,

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26:29

34. Pros in favor of Deregulation??

Social Beauty Makers ·

2023/05/31

Apologies in advance for this rant on the danger of uninformed 'experts' actively encouraging total de-regulation of the pro-beauty industry by way of their Instagram posts. After decades of concerted efforts to promote and maintain the value of licensing, it's shocking to read posts by coaches with a big following irresponsibly sharing what I can only call 'fake beauty news'. I'm the first to say that licensing is imperfect -but let's not throw the proverbial 'baby

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17:33

ENCORE: Future View: Our Shared Responsibility to...

Social Beauty Makers ·

2023/05/28

My solo riff on the challenges the industry faces today with workforce retention (across all categories of business models) and how beginning to talk about this topic as a larger industry could have a profound and positive impact on our perceived 'labor shortage'.As independence rises, more are arguably at risk of leaving the industry sooner rather than later - and that has a ripple effect relative to the larger industry that is worthy of all of our attention. For early access to future

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12:34

33. "And You Can Quote Me on That"

Social Beauty Makers ·

2023/05/24

If you follow me on IG, you likely know I'm a huge fan of quotes for the purpose of adding context to conversations, learning, business and/or life. Here's one that helps explain why: "It is often not the words but the message behind the words that makes a quote so meaningful. Even the shortest of quotations can convey the most powerful of messages, provide meaningful perspective, and impart hard-won wisdom." - Paul Ayoub. In this episode, I share a few favorites and discuss why and

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17:09

32. Pro Beauty Math and More

Social Beauty Makers ·

2023/05/21

A trip into the weeds of some big-picture industry numbers as well a look at best practices related to growing the salon business. And it was done with the help of my research assistant Roger (note: I've named my ChatGPT-4 bot Roger- and they actually respond to it!). For early access to future episodes, please visit www.socialbeautymakers.com and sign up for my free weekly e-newsletter.

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15:39

31. Instagram IS Your Career Portfolio (whether you...

Social Beauty Makers ·

2023/05/17

Today, social platforms like Instagram are searchable - including by way of Google; and that is a game-changer for salons and pros. Consumers use social content to make decisions about how & where they spend. Many pros looking at employment opportunities check out salons on IG to help them decide if they should apply; & many looking to hire use IG as a first impression before interviewing. Listen in for more on what this all means. Note: For early access to future episodes, please visit

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18:10

ENCORE: Nina Kovner, @passionsquared on Branding

Social Beauty Makers ·

2023/05/14

A renowned coach, marketer, & thought leader in social/digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals of 'brand' & 'branding' -two words too often used interchangeably... in error.Today perhaps more than ever before, the essence of who we are & how we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in

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24:24

ENCORE: The Truth about Pro Compensation

Social Beauty Makers ·

2023/05/10

Bringing back another HOT TOPIC that resulted in a LOT of great feedback: Few topics 'trigger' the collective industry more than public conversations (i.e. posts) about the government's suggestion that the mean annual income of hairdressers in the USA is $28,000+. We've been having versions of this conversation for at least 30 years - and yet have done little real work to set the record straight (and that's our 'bad'!). Perhaps the biggest challenge: new professionals

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19:18

30. Getting Real with Nina Tulio

Social Beauty Makers ·

2023/05/07

The always inspiring @NinaTulio is here to talk about the need for pros to “know who you are, be real - & do the work" as a foundation for growing careers -and making more money! The straight-talking business coach, educator, Oligopro Brand Ambassador AND podcaster (No Stylist Left Behind co-host with @ItsMrJLadner),is a wealth of knowledge, experience (26+), and wisdom. For early access to future episodes, please visit www.socialbeautymakers.com and sign up for my free weekly

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18:11

ENCORE: Rant: F**K Fake Beauty News

Social Beauty Makers ·

2023/05/03

Bring this one back as it’s probably my most talked about and shared episode to date! Note: the title is a play off a podcast titled “F**K Retail” that left me angst-filled. In response, this is my "rant" on the larger idea of 'fake beauty news' - something that feels like a mirror image of disinformation in the larger world (that most on all sides of politics agree exists). Rebuttal of an anti in-salon retail argument is my primary focus - as most of those arguments are based on

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16:03

29. Pro Beauty's Biggest Challenge

Social Beauty Makers ·

2023/04/30

A solo riff to reinforce my take on the never-ending challenge facing our larger industry: the lack of early career-focused education to help new professionals make it through the early years in the salon. Perhaps most importantly, everyone should realize that this larger challenge impacts us all in varied and significant ways. Today's topic is very much connected to and inspired by episodes #15 (Image and the Ongoing Labor Shortage), #21 (The Truth About Pro Compensation), and #26 (Our Shared

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15:14

ENCORE: 2023 Future View: e-Learning

Social Beauty Makers ·

2023/04/26

This is part 2 of my popular 4-part series on the ongoing evolution of specific segments of the pro salon industry. This episode shares observations on the current state of digital education - and ask what i hope are thought-provoking questions related to the future of the category. Past episodes in the series offer up my observations around Media, Events, Distribution and Brands. For more content, please visit www.socialbeautymakers.com and sign up for our free weekly e-newsletter (and also get

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18:58

28. The Good, Bad & Ugly of Social Media in 2023

Social Beauty Makers ·

2023/04/23

After receiving numerous requests to delve deeper into the state of social media (following Episode 25), today's discussion will be an extemporaneous riff on just that. Many of us have been active on social media for well over 15 years now, and it's clear that we're entering a new era in how we approach the various platforms. It's important today to consider changes in how we measure the results of our efforts, including time and money spent. Additionally, we need to connect the dots

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